What is Flop on TikTok? How to stop failing on TikTok?

If you often follow entertainment news, you’ve probably come across the term “flop” many times, right? But do you know what “flop” means, and what it means on TikTok? Let’s explore it together in the article below!

1. What does “flop” on TikTok mean?

In English, “flop” typically refers to failure or falling down, and metaphorically, it refers to a failure or collapse. This term is often used to describe situations where an individual or product that was once successful later experiences a decline or failure due to various reasons.

Nowadays, “flop” is also a common term across many social media platforms, including TikTok. So, what does “flop” mean on TikTok? “Flop” on TikTok usually refers to the situation where a channel or video no longer attracts users or appears on the trending page, leading to a decrease in engagement and reach.

If this situation continues, it can cause your channel to lose popularity and even get removed entirely. This is an undesirable outcome, especially for those who want to build a career or make money by creating content on TikTok.

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2. What causes a “flop” on TikTok?

Each social media platform has its own principles and ways of operation, so if your channel is flopping, it means you’ve made one or more of the following mistakes:

Unattractive content

The most significant reason your video flops on TikTok is that the content isn’t engaging enough. Your channel might have disorganized content or inconsistent themes, making it hard for TikTok to determine the right audience, which reduces your reach. As a result, the video flops due to a lack of stable engagement.

Video content violating community standards

A common reason your channel may flop is that your content violates TikTok’s community standards or policies. If your video contains the following content, it is likely to flop, not make it to the trending page, or even get removed:

• Content that contains offensive language, hatred, or insults toward an individual or group
• Content that incites violence or includes violent actions
• Content that promotes superstition or scams
• Content that shows animal abuse or killing
• Content containing pornographic images
• Content that showcases dangerous actions or challenges

See also: Everything about how to use TikTok

Using copyrighted images and audio

If you use copyrighted images or audio, your video will struggle to trend, and your interaction rate will drop. It could also affect other videos on your channel. Typically, when you use copyrighted music, TikTok will automatically mute your video, causing it to be skipped over.

Content that directs users to other platforms

Like many other platforms, TikTok aims to keep users engaged and active within its app. Therefore, if a video directs users to other platforms outside of TikTok, it may experience reduced visibility or be restricted.

Videos with excessive direct advertisements

TikTok is a social media platform where users prefer to watch more informative content rather than ads. Direct advertisements create competition with other paid ads on TikTok. Therefore, these types of videos typically receive limited views.

Reuploading Videos on TikTok

TikTok always prioritizes and encourages the creativity of its users. Therefore, videos that are re-uploaded from other TikTok channels are likely to have trouble reaching new users. If you re-upload a video without permission, it can also be reported by others, reducing engagement, and in the worst case, your account may be banned.

Videos Not Optimized for TikTok’s Algorithm

If your video is not optimized for TikTok’s algorithm, it may receive fewer views, low engagement, and won’t be recommended on the “For You” page. A common mistake is having a video that is too long or lacks a compelling hook in the first 3 seconds, causing viewers to scroll past. This is an important factor in TikTok’s algorithm.

Videos Without Hashtags or Unattractive Captions

If your video doesn’t use hashtags or has an unattractive caption, TikTok might struggle to determine the subject of the video and distribute it to the right audience. Additionally, TikTok hashtags help videos get discovered when users search. Skipping this aspect increases the likelihood of your video flopping significantly.

 3. How to Stop Your Videos from Flopping on TikTok

Invest in Quality Content

To get your videos trending, focus on creating high-quality, engaging, and unique content with a distinctive perspective and style. This will give viewers the best experience when they visit your channel.

Avoid Content that Violates TikTok’s Community Guidelines

Before posting videos on TikTok, make sure you understand the platform’s policies to avoid violations. If you do make a mistake, it’s better to hide the video from your channel instead of immediately posting a replacement video.

See Also: Common TikTok Community Guidelines Violations and How to Fix Them

Do Not Use Copyrighted Images or Audio

To avoid TikTok muting your audio or reducing the interaction of copyrighted images, use music provided by TikTok or double-check the copyright status before using anything.

Minimize Redirecting Users to Other Platforms

To reduce redirecting users to other platforms, optimize the links in your bio by providing appropriate links for your channels. This allows users to freely click on your bio link and access your content without violating TikTok’s rules.

Avoid Direct Product Advertising in Videos

Instead of direct advertising, which may reduce engagement, subtly incorporate your product into your video content in an engaging way. This will attract viewers while still promoting your product or service.

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Avoid Copying or Reposting Videos from Other Channels

TikTok periodically scans all content on the platform. If you copy someone else’s video, TikTok’s AI will report it, which can lead to your video being muted or hidden. It’s best to create original, engaging content on your own, with your own visuals and sound. This will increase your chances of getting your video on the trending page.

Optimize Videos According to TikTok’s Algorithm

Before posting, ensure your content aligns with TikTok’s policies. Your videos should be engaging, positive, and useful for the TikTok community. This helps ensure your video is well-received.

Frequently Use Trending Hashtags

Adding hashtags to your videos is an effective way to help them trend. Select keywords related to your video content and turn them into hashtags in your description. If your video is related to current trends, use popular hashtags to increase the chances of attracting attention and engagement from the community.

Post During Peak Hours

Post your videos during the peak hours to boost engagement. Experiment with different posting times and observe when your followers are most active. Once you identify the best times, continue posting regularly at those times to improve your account’s performance.

Do Not Disable Comments

Collaborate with Other Creators

Collaborating with other creators can help you create engaging videos and attract new followers by leveraging their audience. You can collaborate with others on TikTok through affiliate marketing or by promoting products during live streams.

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4. Frequently Asked Questions About TikTok Flopping

Should I Delete Videos That Are Flopping?

Deleting videos right away could lead to problems because TikTok’s system may perceive this as abnormal behavior, leading to reduced engagement in the future. Instead, leave the video up and see if it gains traction over time.

How to Find the Best Time to Post?

To find the best time to post on TikTok, try the following:

• Post videos at various peak times and evaluate which time attracts the most attention.
• During weekends, user habits may change, so research the best time for weekend posts.
• Post your videos about 30 minutes before peak hours to grab attention.
• Choose a time that aligns with your target audience’s habits. For example, students may use TikTok at different times than office workers.

Will Liking Many TikTok Posts Cause My Account to Flop?

Mass liking of TikTok videos is considered spammy. As a result, your account will face reduced interaction, and your posts may flop.

This guide provides all the information you need about why TikTok videos flop and how to prevent it. We hope these tips will help your channel grow and consistently achieve millions of views!

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