What is FACEBOOK CANVAS? Instructions for creating Facebook Canvas from A-Z
Canvas is an interesting ad format that provides a great user experience. However, to fully understand the concept of Facebook Canvas, its importance, and the steps to create an advertising campaign using Canvas, read our article to learn more!
I. WHAT IS FACEBOOK CANVAS?

- Canvas is a type of Landing Page on the Facebook platform.
- Facebook Canvas is a “golden” ad format for mobile devices.
- Canvas is not just a simple ad format on Facebook.
- Canvas is a type of Landing Page on Facebook.
In the process of designing a Facebook Canvas, you can combine images, videos, carousels, text, and calls to action, turning them into an engaging story to tell about your brand or product.
After viewing the Canvas ad, users can interact by scrolling up and down, or swiping left to right. You could say Canvas is a shortened version of a website on Facebook.
Facebook Canvas has these features:
Facebook Canvas is a “golden” ad format for mobile devices.
- Canvas is specifically designed for mobile users, so if you view it on a computer screen, it will display as a regular static post.
- When creating an ad campaign with Canvas, you should limit the display to mobile devices only.
Canvas is not just an ad format on Facebook.
Many people believe that the Canvas format is simply a Facebook ad format.
But in fact, it is also similar to a post ad format.
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II. WHY SHOULD YOU USE CANVAS ADS?
Posts and Canvas ads on Facebook are not the same; they interact with each other. Facebook Canvas Ads are unlike any type of content you’ve seen before on Facebook. Of course, these differences create excitement for the ad content.
Canvas Ads are effective because:
- Over 75% of Facebook ad revenue comes from ads on mobile devices.
- It is estimated that more than 10 billion people use Facebook each month, with over 1.2 billion people accessing Facebook on their mobile devices. More than 600 million people are accessing Facebook via mobile.
- 75% of all post views on Facebook come from mobile devices.

Statistics show that the number of people using Facebook on mobile devices is steadily increasing. The new advertising format from Facebook is an effective way to connect customers with businesses.
With Facebook Canvas Ads, you can add more content segments to your ads. This makes Canvas ads more dynamic and valuable.
By using this ad format, you can highlight multiple products and services at the same time.
You’ve been running ads for a while, but do you know the reasons why Facebook might stop your ads? Let’s explore the reasons and ways to fix them together!
III. DESIGN OPTIONS FOR FACEBOOK CANVAS FROM A-Z

IV. FACEBOOK CANVAS CONTENT STANDARDS
To ensure the Canvas Ads display with the best visual results and that the content is approved, you need to follow the recommended technical specifications to create an optimal ad. These include:
- Suggested logo size: 120*44 pixels.
- Suggested image size: 640*72 DPI.
- Text used with buttons should be short and fit in one line, with a limit of 14 characters.
- The user carousel should include at least 2 images, with consistent sizes.
- For video ads, the duration should be under 2 minutes. It’s recommended to produce videos with subtitles to cater to sound-off views.

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V. FACEBOOK CANVAS COMPONENTS

1. How to use the Button
2. Introducing the Carousel Tag
- Also known as Carousel, this allows users to create a slideshow of multiple images.
- Each image can be linked to a URL that leads to the corresponding product page (you have the option not to link a URL).
- When displayed, users can swipe left or right to view the next images or click on an image to access the product page on the website.
- Each Carousel requires a minimum of 2 images and a maximum of 10 images.
3. Image Tag
- You can upload one or more images with custom sizes to enhance the aesthetics of the Facebook Canvas ad.
- Absolutely avoid using animated images.
- The maximum number of images per Canvas ad is 20.
4. Text Block Tag
- This section allows users to explain images or tell the product’s story. Users can adjust the size, font, bold, italicize, etc.
- ,just like formatting text in Word. The maximum character limit for each text block is 500 characters.
- You should avoid cramming too much text into a single block.
- Instead, break it up into multiple blocks with different images to ensure a better user experience.
5. Video Tag
- Add a video of any size to your Canvas.
- However, always remember that Facebook Canvas only allows videos with a maximum duration of 2 minutes and a minimum resolution of 720p.
- You can upload multiple videos in each Canvas, but the total playback time of all videos must not exceed 2 minutes.
Example: If you upload 2 videos to the Canvas, the maximum duration for each video should only be 1 minute. You should consider adding music to the video.
6. Form Tag

7. Title Tag
- Typically used to create a title for the top of the Canvas.
- In this section, you typically use text or upload a small-sized image.
- Most people use a logo for the title tag.
- When uploading an image, the suggested size is a ratio of 882 x 66px.
- Each time you add a new tag, you can view the template on the right side to check.
- The key here is to organize the layout and prepare fresh ideas.
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VI. GUIDE TO CREATING FACEBOOK CANVAS ADS FROM A-Z
1. From Ads Manager
Two advertising goals on Facebook allow you to display the created Canvas ad template:
- Brand Awareness
- Traffic (Website)
All you need to do is access Ads Manager, choose one of the two goals above, and start setting up as usual.

2. From the Fanpage
Step 2: Choose your campaign goal.


Step 4: Choose customer target

canvas facebook là gì

Step 6: Edit location

Note: For the Ad Placement, choose Newsfeed and Mobile device type.
Reason: Canvas Ads are designed specifically to be effective for users accessing Facebook via mobile devices, ensuring the message is delivered effectively.
For the audience targeting, budget, and schedule settings, you will proceed similarly to other ad campaigns you typically run on Facebook. After completing the settings, click Continue to move to the next step.
Step 7: Choose the “Add Instant Experience” tab, and you won’t need to design it yourself.



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