What is Facebook Business? Things to know about Facebook Business

Facebook Business, also known as Business Manager, is created through a personal account. Each personal account can only create one Facebook Business account. After registering, you will operate both personally and as a business simultaneously.

This is the most common type of account used by every business manager. Its main function is to interact with posts and news, such as liking, commenting, sharing, etc. Additionally, this account is owned by an individual and cannot share access rights.

This type of account was introduced by Facebook after the platform grew significantly. It helps users manage Fanpages, Events, ads, and more professionally. A business account can share access with others. This account type is essential for managing a business’s activities on Facebook.
When you register for Facebook Business, your personal account remains intact, and there’s no additional cost. This is similar to when users sign up for a feature on Facebook. The two accounts can switch between each other or operate independently on the Facebook platform.

In addition to Facebook Business, you can also learn about Dynamic Ads to help your ads automatically optimize better!

Facebook created this Business Manager to support businesses in running smoothly on the platform. Here are 3 benefits of using Business Manager:

Facebook Business was introduced to help users easily manage their businesses. Small businesses with only 1 or 2 Fanpages may not see the full capability of this tool. Users can independently operate and monitor the progress of their Fanpages and advertising campaigns.

However, for larger businesses with multiple Fanpages, manual management is not efficient. In this case, businesses need to register for Facebook Business to manage all their assets on Facebook. The Business Manager will connect with all assets to track data and provide results to the administrator.

Moreover, when registering a business account, administrators can grant access permissions to delegate tasks to team members more specifically. Administrators can also effectively monitor the progress of their subordinates’ work. Businesses often use this function to manage agencies or units that run ads for them.

When Facebook releases new features, business accounts are the first to be updated. When a new version is available, Facebook Business accounts will be prioritized, followed by personal accounts. Additionally, some features are only integrated for Facebook Business accounts.

Facebook Business accounts will receive better customer service. With personal accounts, Facebook’s responses may be slow, taking anywhere from a few days to a week. However, when a business account faces issues, support requests are answered quickly. Businesses will receive advice or guidance from Facebook’s experts (Facebook Ads Team) to run ads more effectively.

Facebook has made it easier to encourage users to register for Facebook Business. Here are the steps to create a Facebook Business account for those who are new and learning to run Facebook ads. If you want to create a Business Manager account, follow the steps below:

Step 1: Log in to your personal Facebook account.
Step 2: Visit the following link: https://business.facebook.com/.
Step 3: When the notification box appears, select “Create Business.” The system will show an interface as shown below. Enter the required information accurately, then click “Next” to confirm and proceed to the next step.

Businesses need to enter the required information accurately.
Step 4: Fill in the detailed information about the business’s operations and then confirm by clicking “Submit.”

Businesses must enter all the required information to register for Facebook Business.

Step 5: Facebook will send a confirmation email to the registered address. The business needs to follow the instructions and complete the registration. After finishing the registration, you can log into Facebook Business normally.

A business manager account provides many benefits to owners. However, these features can be disadvantageous if not used correctly. When setting up the account, Facebook Business managers should consider the following issues to avoid problems:

Step 3: Enter the email address of the person you want to add. Then click “Next” to confirm and proceed to the next step. At this stage, the account owner should carefully consider which permissions to assign to the person being added.

2. Granting User Permissions in Facebook Pixel

3. Adding Personal Fanpages to Facebook Business Account

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4. Adding a New Account

Step 4: Enter the ID of the account you want to add and then confirm by selecting “Add Ad Account.” The account owner will then exit the Facebook Business page to check and confirm that the process is complete.

For ad accounts, you need to be cautious when setting up your payment method. Avoid adding multiple Visa cards, as this could raise suspicion with Facebook. Worse, your account could be at risk of being disabled. It’s important to thoroughly study the policies and guidelines of this social media platform to avoid having your account blocked.

Facebook provides various guidelines for advertisers, so you can refer to them. It’s best to take a Facebook ads course before starting. This will help you optimize your costs while also managing your ad campaigns effectively.