A Verified Business Manager (BM) is a type of advertising account widely used by advertisers due to its outstanding features and stability. This article will share the advantages and disadvantages of this type of advertising account, helping you decide whether to use it for your advertising campaigns.

1. Bm verifies the business

1.1 What is a Verified BM?

BM stands for Business Manager, also known as the Business Management Platform. This is a type of account that allows you to centrally and efficiently manage all activities related to advertising.

A Verified Business Manager is a business account that has been verified by Facebook. Essentially, it functions like a regular BM but has undergone Facebook’s strict verification process to prove that the business managing the account is legitimate.

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The main difference lies in the “verified status”. When your BM is verified, Facebook has checked and confirmed that your business information is accurate. Facebook will display a blue verified badge, which grants many benefits such as increased credibility, enhanced security, and exclusive privileges that unverified BMs do not have.

1.2 How to Verify a Business Manager

To verify your business, Facebook requires you to provide documents that prove your business’s legitimacy, such as:

• Business License: A scanned or photographed copy of your business license issued by the relevant authorities.
• ID/Passport: A scanned or photographed copy of the identification document of the person verifying the business.
• Other Documents: Depending on the case, Facebook may request additional documents such as bank statements or utility bills.
• Contact Information: Usually an email or phone number that matches the details provided in the submitted documents.
• Business Website: Facebook will review your website to cross-check it with the submitted documents.

This verification process ensures that:

• You have legitimate ownership of the business – Preventing impersonation or fraudulent activities.
• Your business operations are legal – Ensuring compliance with Facebook’s policies and regulations.

Simply put, a Verified Business Manager means that your business has passed Facebook’s verification process, establishing credibility and allowing for safer and more transparent operations.

2. Pros and Cons of a Verified Business Manager (BM)

Using a Business Manager advertising account for Facebook ads provides more benefits compared to unverified accounts. However, to access these benefits, certain conditions must be met.

2.1. Pros

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• Stable Ads with Fewer Restrictions:
  Complying with Facebook’s policies is essential for maintaining stable operations. A Verified BM is less likely to be restricted, disabled, or affected by Facebook’s automated scans compared to unverified accounts. This ensures smoother, uninterrupted ad campaigns.

• Faster Spending Limit Increases:
  Advertising accounts under a Verified BM tend to reach higher spending limits and billing thresholds more quickly. If you plan to run high-budget ad campaigns, a Verified BM is an essential choice.

• Increased Credibility:
  Among many advertising accounts, a Verified BM holds higher trustworthiness. Facebook prioritizes ads from verified accounts, allowing better customer reach, improved conversion rates, and more optimized ad performance.

• Ability to Create Multiple Ad Accounts:
  A Verified BM allows users to create multiple ad accounts. This is useful for running separate campaigns for different products or fan pages while keeping management streamlined. The number of accounts you can create may vary over time, but a Verified BM generally has higher account creation limits.

2.2. Cons

Despite the advantages, a Verified BM also has some limitations:

• Complex Verification Process:
  Obtaining a verification badge from Facebook requires going through a strict verification process, which can be time-consuming and effort-intensive. At times, Facebook may take longer to verify business details. You must have all required documents, such as a business license, valid contact methods, and a company website for Facebook to verify.

• Verification Badge Can Be Lost:
  Even after successfully verifying a BM, the verification badge is not permanent. Facebook may revoke it, requiring you to go through the verification process again.

In summary, a Verified Business Manager improves advertising effectiveness and stability on Facebook. If you meet Facebook’s requirements, verifying your BM is a great way to optimize your advertising efforts.

3. Important Considerations When Buying a Verified BM

The demand for purchasing Verified Business Managers has been increasing, but there are significant risks involved. To ensure safety and effectiveness, keep these three key points in mind:

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• Prioritize Older BMs:
  Choose BMs that have been active for at least three months without restrictions. These accounts have a track record of stability, reducing the risk of Facebook disabling them. Newly created BMs are more likely to get restricted, which could affect your ad campaigns.

• Ensure Full Admin Access:
  When buying a BM, request administrator access to have full control. If possible, purchase the original Facebook account that created the BM. This ensures you are the highest authority, preventing future risks such as losing account access or being removed by the seller.

• Buy from Reputable Sellers:
  Some sellers offer temporary access to a BM or sell accounts at suspiciously low prices. Be cautious and thoroughly research the seller’s credibility before purchasing. Additionally, read the warranty and support policies to ensure assistance in case of future issues.

4. Conclusion

A Verified Business Manager enhances security, credibility, and ad performance stability. However, before purchasing one, carefully evaluate your options and choose a trustworthy provider to avoid potential risks.

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