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What is Ad Break? The simplest way to activate money

HT Vũ Ngọc 22 Jan, 2025 Facebook Marketing
Many people wonder what Ad Break is when learning about how to earn money on Facebook. Ad Break is a feature that generates income by placing advertisements from brands directly within videos. Each video needs to meet certain criteria to activate this monetization feature. In recent years, Ad Break has become a popular method of earning money due to its relatively high performance and ease of use on Facebook.

I. What is Facebook Ad Break?

Facebook Ad Break, also known as in-stream ads, refers to ads placed within a video stream. This is one of the tools for monetizing video content on Facebook. Ad Breaks are short advertisements that are inserted as pre-roll ads, mid-roll ads, or display ads during a video.

Ad Break is a popular method of earning money on Facebook

Facebook is a social media platform with one of the largest user bases in the world. Content and posts on Facebook have the ability to reach users quickly, visually, and effectively. Therefore, Facebook has become the optimal advertising platform for brands and businesses worldwide. To meet this advertising demand, Facebook has introduced the Ad Break feature along with several other features.

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II. What are the types of Ad Breaks?

Ad Break is a feature that is very familiar to content creators on Facebook. This feature helps them earn income from advertising effectively. Currently, Ad Breaks are divided into three types based on their operation. So, what are the three types of Ad Breaks?

1. Pre-roll ads

Pre-roll ads appear before the video starts. Typically, these ads have a skip option (usually after 5 seconds). These ads generate profit for the creator based on the number of people who engage with the ad through the video. The more viewers the video has, the greater the profit.

However, this type of advertising can sometimes annoy viewers, as it forces them to wait before they can watch the content they want. This can significantly degrade the user experience, especially if the ad takes too long to load, causing viewers to skip the entire video.

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2. What is Mid-roll Ad Break?

Mid-roll ads are ads inserted during the playback of a video. These ads also have a skip option after approximately 5 seconds. Mid-roll ads generate profit similarly to pre-roll ads. The more viewers the video attracts, the higher the income for the content creator.

The downside of this type of ad is that it can disrupt the viewer’s experience. Interrupting an engaging video with an ad may cause frustration for the viewer.

Especially, ads that are boring or have a mandatory duration that exceeds 10 seconds can decrease the entertainment value. Additionally, overusing ads may result in the content creator losing a significant number of original viewers.

3. Image Ads

Image ads can appear at any point during a video. Unlike the video ads (which are around 30 seconds), image ads are displayed based on still images. However, because they can be closed immediately, image ads do not tend to be as effective as video ads. As a result, the profit per view for this type of ad is typically lower than for video ads.

Image ads usually do not annoy viewers, as they can be closed instantly without a waiting time. This means the user’s entertainment experience is not overly disrupted. Therefore, for content creators, image ads are a commonly used method of Ad Break advertising.

III. How does Ad Break work?

The way Ad Break works is quite simple. Content creators just need to choose the type of advertisement for each video. After that, the video or image ads will be displayed at the predetermined position and time. This process is similar to running Facebook Ads, but the difference is that the ads will directly engage the viewers and are more effective than just showing a post.

This is because when ads are placed in videos, users will directly view the ad content. Especially with video ads, users often have to wait at least 5 seconds before they can skip the ad. During this time, they have the chance to read the information in the ad. As a result, brands have a better opportunity to build and promote their brand image.

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IV. What are the requirements for earning money with Ad Break?

To enable the monetization feature on Facebook through Ad Break, users must meet the following requirements:

  • The Fanpage must comply with Facebook’s operating principles and basic community standards.
  • The content creator must reside in a designated country. However, Vietnam is not included in this list, so many people need to use a foreign address to earn money through Facebook Ad Breaks.
  • Ad Break only supports monetization from Fanpages. Therefore, Facebook will not activate the monetization feature for videos on personal profiles.
  • The page must have at least 1,000 followers. However, in some cases, Facebook’s requirement may increase to 10,000 followers.
  • Within 60 days, the Fanpage must achieve at least 15,000 interactions, 30,000 1-minute views for videos longer than 3 minutes, and a total watch time of 180,000 minutes across all uploaded videos.
  • The page administrator must be at least 18 years old.

Above are the basic requirements for a Fanpage to enable the monetization feature with Ad Break. If the page fails to meet any of these conditions, Facebook will not support the use of this feature. Therefore, content creators need to implement effective advertising strategies for their Fanpage to meet the requirements set by Facebook.

V. How to register for monetization with Ad Break?

To register for monetization from a Fanpage on Facebook, users need to follow the steps below. So, what is the process for registering for Ad Break and uploading the first video after signing up for beginners?

1. Check if your Fanpage meets the requirements to enable Ad Break

To activate the Facebook Ad Breaks monetization feature, content creators need to check whether their page meets all the necessary requirements. The Fanpage administrator can visit the following link to verify the conditions: https://www.facebook.com/business/m/join-Ad-Breaks

Check eligibility before enabling monetization with Ad Break

If the user has not met all the requirements, the system will not activate the green button and will show a completion progress of less than 100%. In this case, the administrator should create development campaigns to optimize these metrics. Notably, view counts and watch time metrics will reset every 60 days, so administrators should pay attention to the timing of their campaigns.

However, to make the verification process easier, administrators should register and use a Facebook Business account. This account has all the necessary features to manage and register ads for the Fanpage effectively.

2.  Add payment method

After checking the link and confirming eligibility to activate Ad Break, users can proceed to the next step. Facebook only supports adding payment methods for international bank transfers or international e-wallets. Therefore, users will not find Vietnamese banks in the list of supported payment options.

Typically, administrators will use PayPal e-wallets for convenient payments. From this e-wallet, they can easily transfer funds to their local bank accounts.

PayPal e-wallet is widely used for transactions on Facebook

When adding a payment method, users need to provide necessary information, including a tax identification number. At this step, users should research and select a tax ID from one of the U.S. states to facilitate the transaction process.

Notably, Facebook only allows each Fanpage to link with one advertising payment account. Therefore, users should select a long-term, frequently used account to avoid complications during the payment connection process.

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3. Choose ad placement

As mentioned above, Facebook supports 3 types of Ad Breaks. Users can choose the type of ad that best fits the video to ensure it does not detract from the viewer’s entertainment experience. Facebook provides two options:

  • Facebook will automatically insert an ad 1 to 2 seconds into the video content.
  • Users can manually adjust the placement of ads in the video.

Most administrators will choose the second option, as it allows content creators to position the ads without disrupting the viewer’s experience. Some content creators even integrate these ads into the video content as a humorous element. This way, the viewer’s experience is not only preserved but improved.

4. Create monetized videos with Ad Break

After registering the payment method, administrators can start uploading videos to monetize with Facebook Ads. However, before the Ad Break feature is activated for a video, it must go through a review process. This process starts as soon as the video is uploaded to Facebook. During the review, administrators can still earn money from the video, but the amount will be limited by Facebook until the review is complete.

This review process may take up to 48 hours from the upload time. Typically, Facebook completes the review within 24 hours to ensure the best user experience. Once completed, the video will display one of the following statuses:

  • Monetised: The video is approved for monetization through Ad Break.
  • Limited/no monetisation: The video has limited monetization capabilities. The user can request a re-approval for Facebook to reconsider.
  • Can’t be monetised: The video cannot be monetized through Facebook Ads because it does not meet certain conditions.

3 video statuses after creation

After receiving the approval results, the administrator can review and improve the content if the video falls into the second or third category. Once improvements are made, the administrator can re-upload the video and request another review. However, administrators should check the quality of the video before uploading it multiple times to avoid these issues.

Through this article, we have introduced what Ad Break is and how to register for Ad Break for beginners. We hope the information provided will help users understand more about the monetization method on Facebook.

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