What are dynamic ads? – And things you may not know
I. What are Dynamic Ads?
Dynamic Ads, also known as dynamic advertising, is one of the most popular forms of advertising on social media platforms such as Facebook, Instagram, Messenger, and more. Dynamic Ads track user behavior to create personalized advertising experiences. These ads can display products that users have previously viewed, added to their cart, or purchased. Dynamic Ads can automatically adjust content and promotion strategies to match the needs and preferences of customers at any given time.

II. Benefits of Dynamic Ads
1. Helps Reach the Right Potential Customers
By using Dynamic Ads, businesses can accurately identify their target customers—those who have the highest level of interest and are most easily accessible for the products listed on your website. This ensures that your advertising efforts are directed towards individuals who are more likely to engage with and purchase your products.

2. Optimizes Advertising Costs
Instead of spending time and money creating separate ad campaigns for each product and ensuring they align with the needs of different customers, Dynamic Ads can help. Dynamic Ads will only target customers who have previously interacted with your products or website. This ensures that your advertising budget is spent more efficiently, reaching the right audience. By understanding customer needs and target demographics, your ads will be more focused and yield higher results.
The Return on Ad Spend (ROAS) will also improve with the data from Facebook Pixel, helping Dynamic Ads to target the right audience and significantly improve conversion rates.
3. Cross-Device Advertising
Dynamic Ads allow you to reach customers across multiple devices. Users who have previously visited your website on a desktop, viewed a product, but didn’t complete the purchase, will still see those products advertised when they switch to mobile devices. This reminds them and encourages them to complete the purchase.
4. Personalized Advertising

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III. Dynamic Ads is suitable for which businesses?

IV. How to Set Up Dynamic Ads
1. Setting up a Product Catalog and Data Feed
a. Create a Data Feed
To begin setting up Facebook Dynamic Ads, Facebook requires the advertiser to list all the products they want to advertise in a file with a specific format.
This file is known as the product data feed. Depending on the eCommerce platform being used, the advertiser can automatically save the data in formats like .csv, .tsv, .xml, or through a third-party provider. Here’s how to create a product data feed:
Making |
For example |
|
ID | Each product is assigned a unique ID. If multiple products share the same ID, Facebook will not count them. The ID can be up to 100 characters long. | FB_product_264 |
Product status |
|
Ready to ship. |
Current status of the product |
|
New |
Product description |
|
Women’s pleated skirt made of thick khaki fabric. The A-line shape fits various body types and can be paired with different types of tops. Available in sizes from S to XXL. |
Image link |
The URL of the image in the ads. For a 1:1 aspect ratio in a carousel format, the image size should be 600×600. For a single image, the size should be at least 1200×630. | |
Link | The link to the website where users can purchase the product. | |
Title |
Product name Maximum of 100 characters. |
Pleated skirt. |
Price |
Enter the price along with the currency unit written according to the ISO 4217 standard. | 150000 VNĐ |
gtin* | Global Trade Item Number (GTIN). Maximum length: 70 characters. | 1234567891011 |
b. Create a product catalog
The advertiser will access the Catalog Manager and select the most accurate description of your business.

c. Add products
Next, you can name the product categories and then click the “Add products” button to automatically upload the data.

d. Choose the data upload method and enter the product data source URL
Next, select the data upload method (upload all at once or on a schedule); then, enter the URL of the product data source.

e. Diagnose errors
Click on the “Diagnose” tab to check for any issues that may have arisen. If there are no errors, you have successfully set up the product catalog and data source.
Next, we will move on to creating the Dynamic Ads campaign on Facebook.
2. Create a Dynamic Ads Campaign
To create a Facebook Dynamic Ads campaign for your business, first, go to the Ads Manager; then select the “Catalog Sales” objective.




Next, you need to optimize the types of events, including content views, add to cart, and purchases on the website, and select the conversion window duration.
You can also modify other familiar settings, such as placement, budget, and ad schedule.
Note that the ad format (single or carousel) should be compatible with the images in your product data source. Horizontal images work better for single ads, while vertical images are more suitable for carousel ads.
In the ad content section, you don’t need to fill it in manually; instead, you can click the + button to upload information from the data source.

These are the steps you need to follow to set up a Dynamic Ads campaign if you’re learning to run Facebook ads on your own.
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V. Tips for Using Dynamic Ads Effectively
1.Ensure the product catalog is complete and accurate
Dynamic Ads directly use the data available on your website, and they also relate to the user experience on the site. Therefore, make sure that all products are updated with complete and detailed descriptions (product information, pricing, etc.).

2. Adjust the budget and check Analytics regularly:
Avoid wasting advertising spend on underperforming products. Be sure to monitor Analytics, and if you find that a product is not yielding high profits, adjust the budget or remove those items from the advertising campaign.
3. Choose images compatible with mobile devices:
The number of Facebook users on mobile devices is growing rapidly. Make sure that the ad images displayed on mobile devices are suitable, high-quality, and visually appealing.
4. Customize the ads:

Customize ads for special events (such as Christmas, New Year, Black Friday, etc.), based on the logo or brand colors. You can also refresh ads by adding promotional prices, changing fonts, or adjusting sizes.
Every day, customers’ newsfeeds are filled with many similar ads. Therefore, to achieve high effectiveness, you need to create unique templates for your Dynamic Ads to attract attention and spark curiosity. The ad format can also change depending on the occasion, such as Christmas, Valentine’s Day, or Black Friday. You can create entirely new templates while still including your brand’s logo and colors.
5. Check the multilingual options:
Recently, Facebook introduced new features to reach customers in countries that use multiple languages. One of these features is Facebook Dynamic Ads in multiple languages. You just need to set up a Dynamic Ads campaign as usual, then choose the “Create with multiple languages” option. This option changes only the ad content, without affecting the data retrieved from the data source.
6. Use animated images:
Dynamic Ads include a feature to display products from different angles, called the slideshow mode. Using this mode enhances the user experience with the advertised product. You just need to add multiple images from different angles of a product, then select “Display slide” in the data source.

7. Regularly check the Facebook Pixel:
To track conversions from Facebook ads to your website and build future advertising strategies accordingly.
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VI. Some tips when using Dynamic Ads
- Remove out-of-stock products from the advertising product catalog on your website.
- Check for errors in the pixel before starting the campaign.
- Use product sets as much as possible. The more products you have, the more diverse your ads will be.
- Choose a reasonable price that aligns with your budget.
Through this article, you should now understand what Dynamic Ads are. This advertising format will certainly bring great profits and customer reach. We hope our article helps you easily create your own Dynamic Ads campaign.
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