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What are dynamic ads? – And things you may not know

HT Vũ Ngọc 18 Jan, 2025 Facebook Marketing
Certain types of advertising often create discomfort for users. So, how can businesses promote their products while ensuring a pleasant and even engaging experience for the audience? Facebook Dynamic Ads are one of the advertising formats that meet all these requirements. Let’s explore Dynamic Ads in the article below!

I. What are Dynamic Ads?

Dynamic Ads, also known as dynamic advertising, is one of the most popular forms of advertising on social media platforms such as Facebook, Instagram, Messenger, and more. Dynamic Ads track user behavior to create personalized advertising experiences. These ads can display products that users have previously viewed, added to their cart, or purchased. Dynamic Ads can automatically adjust content and promotion strategies to match the needs and preferences of customers at any given time.

Dynamic Ads provide highly personalized campaigns aimed at connecting customers with the products they are interested in. At the same time, they save you time and effort by displaying the most relevant ads related to customer needs without having to create multiple ads for specific products. With Dynamic Ads, you can create a common template where the system automatically pulls available images and content from your data warehouse to generate an ad.

Dynamic Ads use Facebook Pixel or SDK to display ads tailored to specific customer segments that have visited your website or interacted with your business.

Here’s an example of Dynamic Ads:

Let’s say a person has added your product to their cart but hasn’t completed the purchase. With Dynamic Ads, you can retarget that product or similar products in their Facebook feed.

If Dynamic Ads optimize the user experience, chatbots also enhance the customer experience. Chatbots enable businesses to respond quickly to customers, ensuring they don’t feel frustrated. To learn more, let’s explore how to use Chatfuel!

II. Benefits of Dynamic Ads

1. Helps Reach the Right Potential Customers

By using Dynamic Ads, businesses can accurately identify their target customers—those who have the highest level of interest and are most easily accessible for the products listed on your website. This ensures that your advertising efforts are directed towards individuals who are more likely to engage with and purchase your products.

2. Optimizes Advertising Costs

Instead of spending time and money creating separate ad campaigns for each product and ensuring they align with the needs of different customers, Dynamic Ads can help. Dynamic Ads will only target customers who have previously interacted with your products or website. This ensures that your advertising budget is spent more efficiently, reaching the right audience. By understanding customer needs and target demographics, your ads will be more focused and yield higher results.

The Return on Ad Spend (ROAS) will also improve with the data from Facebook Pixel, helping Dynamic Ads to target the right audience and significantly improve conversion rates.

3. Cross-Device Advertising

Dynamic Ads allow you to reach customers across multiple devices. Users who have previously visited your website on a desktop, viewed a product, but didn’t complete the purchase, will still see those products advertised when they switch to mobile devices. This reminds them and encourages them to complete the purchase.

4. Personalized Advertising

The primary goal of advertising is to attract customers and generate profit. However, over-saturation of ads can make customers feel annoyed with both the product and the brand. Understanding customer needs and offering relevant suggestions is the best way to both promote and ensure customer comfort.

Dynamic Ads target customers who show a special interest in a product. The products advertised to potential customers will vary, as they are personalized based on their behavior. Dynamic Ads can be considered the perfect personalized bridge between customers and products.

See more products: Buy advertising accounts

III. Dynamic Ads is suitable for which businesses?

Dynamic Remarketing Ads or Facebook Dynamic Ads are the most suitable form of advertising for retail businesses that want to promote multiple products at once. To determine whether Dynamic Ads are the right fit for a business, we can consider the number and characteristics of the products.

  • For small businesses with fewer than 10 products, where most of the products share similar characteristics, Carousel Ads (the type of ad that rotates and displays 2-10 images) would be the most suitable option.
  • For medium-sized businesses with 10 to 20 products that share similar characteristics, Carousel Ads featuring a few standout products could be a good choice.
  • For businesses with more than 20 products, or with 10-20 products but differing characteristics, Dynamic Ads would be the optimal choice for effective product promotion.

IV. How to Set Up Dynamic Ads

1. Setting up a Product Catalog and Data Feed

a. Create a Data Feed

To begin setting up Facebook Dynamic Ads, Facebook requires the advertiser to list all the products they want to advertise in a file with a specific format.

This file is known as the product data feed. Depending on the eCommerce platform being used, the advertiser can automatically save the data in formats like .csv, .tsv, .xml, or through a third-party provider. Here’s how to create a product data feed:

Making

For example

ID Each product is assigned a unique ID. If multiple products share the same ID, Facebook will not count them. The ID can be up to 100 characters long. FB_product_264

Product status

Update the stock status: in stock, ready to ship, pre-order, out of stock, discontinued.

Ready to ship.

Current status of the product

Describe the current condition of the product: brand new, upgraded, or used.

New

Product description

A brief description of the product features. Maximum length: 5000 characters.

Women’s pleated skirt made of thick khaki fabric. The A-line shape fits various body types and can be paired with different types of tops. Available in sizes from S to XXL.

Image link

The URL of the image in the ads. For a 1:1 aspect ratio in a carousel format, the image size should be 600×600. For a single image, the size should be at least 1200×630.
Link The link to the website where users can purchase the product.

Title

Product name
Maximum of 100 characters.
Pleated skirt.

Price

Enter the price along with the currency unit written according to the ISO 4217 standard. 150000 VNĐ
gtin* Global Trade Item Number (GTIN). Maximum length: 70 characters. 1234567891011

b. Create a product catalog

The advertiser will access the Catalog Manager and select the most accurate description of your business.

c. Add products

Next, you can name the product categories and then click the “Add products” button to automatically upload the data.

d. Choose the data upload method and enter the product data source URL

Next, select the data upload method (upload all at once or on a schedule); then, enter the URL of the product data source.

e. Diagnose errors

Click on the “Diagnose” tab to check for any issues that may have arisen. If there are no errors, you have successfully set up the product catalog and data source.

Next, we will move on to creating the Dynamic Ads campaign on Facebook.

2. Create a Dynamic Ads Campaign

To create a Facebook Dynamic Ads campaign for your business, first, go to the Ads Manager; then select the “Catalog Sales” objective.

In the Ad Set section, create a Product Set. This is a subcategory of the product catalog and is where the products that will appear in the advertising campaign are stored.

Next, in the Audience section, select the custom option “Expand the audience reach and let Facebook optimize who will see the ad,” meaning Facebook will find potential customers, even if they have never interacted with the business before.

If you want to remarket to previous customers, you can choose the first option “Use information from the pixel or app to retarget customers.”

Then, scroll down to the advanced options section to filter the audience; exclude customers who are less likely to engage with the ad or show little interest. For example, exclude people who haven’t visited your website in the last 10 days.

Next, you need to optimize the types of events, including content views, add to cart, and purchases on the website, and select the conversion window duration.

You can also modify other familiar settings, such as placement, budget, and ad schedule.

Note that the ad format (single or carousel) should be compatible with the images in your product data source. Horizontal images work better for single ads, while vertical images are more suitable for carousel ads.

In the ad content section, you don’t need to fill it in manually; instead, you can click the + button to upload information from the data source.

These are the steps you need to follow to set up a Dynamic Ads campaign if you’re learning to run Facebook ads on your own.

See more products: Buy advertising accounts

V. Tips for Using Dynamic Ads Effectively

1.Ensure the product catalog is complete and accurate

Dynamic Ads directly use the data available on your website, and they also relate to the user experience on the site. Therefore, make sure that all products are updated with complete and detailed descriptions (product information, pricing, etc.).

2. Adjust the budget and check Analytics regularly:

Avoid wasting advertising spend on underperforming products. Be sure to monitor Analytics, and if you find that a product is not yielding high profits, adjust the budget or remove those items from the advertising campaign.

3. Choose images compatible with mobile devices:

The number of Facebook users on mobile devices is growing rapidly. Make sure that the ad images displayed on mobile devices are suitable, high-quality, and visually appealing.

4. Customize the ads:

Customize ads for special events (such as Christmas, New Year, Black Friday, etc.), based on the logo or brand colors. You can also refresh ads by adding promotional prices, changing fonts, or adjusting sizes.

Every day, customers’ newsfeeds are filled with many similar ads. Therefore, to achieve high effectiveness, you need to create unique templates for your Dynamic Ads to attract attention and spark curiosity. The ad format can also change depending on the occasion, such as Christmas, Valentine’s Day, or Black Friday. You can create entirely new templates while still including your brand’s logo and colors.

5. Check the multilingual options:

Recently, Facebook introduced new features to reach customers in countries that use multiple languages. One of these features is Facebook Dynamic Ads in multiple languages. You just need to set up a Dynamic Ads campaign as usual, then choose the “Create with multiple languages” option. This option changes only the ad content, without affecting the data retrieved from the data source.

6. Use animated images:

Dynamic Ads include a feature to display products from different angles, called the slideshow mode. Using this mode enhances the user experience with the advertised product. You just need to add multiple images from different angles of a product, then select “Display slide” in the data source.

7. Regularly check the Facebook Pixel:

To track conversions from Facebook ads to your website and build future advertising strategies accordingly.

See more products: Buy advertising accounts

VI. Some tips when using Dynamic Ads

  • Remove out-of-stock products from the advertising product catalog on your website.
  • Check for errors in the pixel before starting the campaign.
  • Use product sets as much as possible. The more products you have, the more diverse your ads will be.
  • Choose a reasonable price that aligns with your budget.

Through this article, you should now understand what Dynamic Ads are. This advertising format will certainly bring great profits and customer reach. We hope our article helps you easily create your own Dynamic Ads campaign.

If you need the most reputable payment method and advertising account provider, you can message the fanpage buybm365.com-Ads to receive advice from HT Media. In addition, you can follow the articles. Latest articles related to our Digital Marketing.

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