Update 8 latest sales fees on TikTok Shop 2025

Are you planning to expand your sales channels by joining TikTok Shop but unsure about its fees? How much does it cost to sell on TikTok Shop? What additional charges may arise? Let’s dive into the details of TikTok Shop selling fees in this guide!

Why Sell on TikTok Shop?

Although TikTok Shop was launched recently, it has quickly become a preferred sales platform, thanks to TikTok’s massive 1 billion monthly active users. According to ConvertSocial, the total Gross Merchandise Value (GMV) generated through TikTok has increased by nearly 400%, making TikTok Shop an attractive and promising marketplace.

Additionally, TikTok’s user base mainly consists of young consumers—a demographic with strong online shopping habits. This makes TikTok Shop a high-potential sales channel for businesses. In Q1 2023, TikTok generated a revenue of 6 trillion VND (~$250 million), capturing 15.5% market share.

In total, 42.1 million products were sold on TikTok Shop. Another significant advantage is that sellers do not incur costs for hiring staff, renting physical stores, or other fixed expenses.

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How Much Are TikTok Shop Selling Fees?

When TikTok Shop first launched, the selling fee was 1% of the total order value. However, as of 2025, the fee has been adjusted to 3% per order.

Despite this increase, TikTok Shop’s selling fees remain lower than platforms like Shopee, Lazada, or Tiki, which charge between 8% and 14% in commissions.

Types of Fees on TikTok Shop

Fixed Fees

Taxes (1.5%)

• Individual sellers must pay 1% VAT and 0.5% personal income tax (PIT) if their annual revenue exceeds 100 million VND (~$4,000).
• Businesses selling on TikTok Shop must pay taxes in compliance with government regulations.
• By 2025, all individuals and businesses selling online through e-commerce platforms will be required to pay taxes.

Shipping Fee Program (4.5%)

Shipping Fee Program (SFP) helps customers receive more shipping vouchers and better shipping discounts on all store products.

Xtra Shipping Voucher Discounts

• ₫25,000 discount for orders ₫45,000+
• ₫70,000 discount for orders ₫70,000+

Example Calculation for Xtra Shipping Voucher Service Fee

📌 Order Price: ₫170,000
📌 Discount from Seller: ₫20,000
📌 Discount from TikTok Shop: ₫10,000
📌 Xtra Shipping Voucher: ₫70,000

Final Amount Paid by Buyer = 170.000 – 20.000 – 10.000 + 70.000 – 70.000 = 140.000VNĐ

Shipping Fee Program Service Charge Calculation = (170.000 – 20.000) x 4,5% = 6.750 VNĐ

Additional Fees

Besides the two fixed costs mentioned earlier, sellers should also be aware of the following fees. These are not fixed expenses, but they are essential for boosting sales.

Shipping Fees

Shipping fees are the costs sellers pay to logistics providers to deliver products to customers. Free shipping promotions are highly attractive to customers and have become a habit that drives consumer demand.

According to TikTok Shop’s policy, users receive three free shipping vouchers every two weeks, with a maximum of six per month. This number of vouchers is quite limited compared to the current shopping demand. To address this, TikTok Shop offers shipping service packages that allow users to receive additional free shipping vouchers while enabling sellers to create promotional programs that attract more customers.

Advertising Costs

Advertising is an essential part of building a potential customer base on any platform. There are many TikTok Shop ad formats that align with brand and seller goals, including TikTok Shopping Ads, TikTok Carousel Ads, and more.

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Discount Costs

Discount costs refer to the fees sellers must pay if they want TikTok Shop to subsidize additional promotional codes or discounts beyond the platform’s existing campaigns. This includes vouchers, monthly discounts, and holiday promotions.

Currently, TikTok Shop supports seller vouchers, free shipping vouchers, and other incentives. Sellers can receive these benefits by participating in promotional programs on TikTok Seller Center.

Affiliate Marketing Costs

Affiliate marketing costs refer to the commission paid to KOCs (Key Opinion Consumers) and KOLs (Key Opinion Leaders) when they upload videos featuring your product with an embedded purchase link. The commission rates vary depending on factors such as the influencer’s reach, product value, brand reputation, and other negotiated terms.

TikTok Channel Development Costs

One of the key expenses when selling on TikTok Shop is the cost of building a TikTok channel for your brand. The more well-known your brand is, the higher the chances of increasing sales. However, with the massive number of users on the platform, developing a TikTok brand channel is not an easy task.

Before investing in TikTok channel development, it is crucial to clearly define your strategy and understand key factors that will influence your brand’s success. Additionally, maintaining and consistently uploading content is necessary to keep your brand relevant.

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Important Notes on TikTok Shop Selling Fees

Here are some crucial points regarding TikTok Shop fees that you should be aware of to fully understand your rights and responsibilities:

• Sellers only pay a sales commission to TikTok Shop for successfully delivered orders.
• TikTok Shop offers various voucher types, but only seller-created vouchers incur costs.
• To avoid penalties, ensure you provide the correct weight for your orders.

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