Top 7 most effective ways to advertise products in 2024 that marketers must know
I. What is Product Advertising?
Product advertising is the activity of promoting a specific product from a brand. This is a crucial element of product marketing.

II. Which Products Are Not Allowed to Be Advertised?
Most products on the market can be legally advertised through media channels. However, not all products are eligible for mass media advertising. Some are prohibited due to their negative impact on the community and society. In Vietnam, the government bans advertising for the following categories of products:
- Goods and services prohibited from advertising according to legal regulations at the time of the request, including substances harmful to health such as tobacco, drugs, opium, and similar substances.
- Alcoholic beverages with an alcohol content of 15% or higher.
- Breast milk substitutes for children under 24 months of age, supplementary nutrition products for children under 6 months, feeding bottles, and artificial nipples.
- Pharmaceuticals included in the restricted-use list by the Ministry of Health.
- Products with sexually explicit content or that promote violence.

III. Common Advertising Methods
Marketing or advertising has been around for a long time, dating back to the earliest forms of trade between individuals. Product advertising involves bringing products to users through introductions on various media platforms.
Today, product advertising has evolved into many different forms. One of the most prominent methods is leveraging social media and the internet to enhance customer reach and engagement effectively.
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1. Building a Product Advertising Website
This is a widely used method for advertising on the internet. Websites are optimized to perform effective advertising. These websites may promote sales products, in which case they are called e-commerce sites. Alternatively, some websites advertise for other businesses by hosting advertisements to attract users and introduce products.
Websites can reach customers anytime and anywhere. Additionally, they help establish credibility for businesses through quality content and user reviews. Moreover, websites allow businesses to design and distribute advertisements according to their preferences, enabling them to influence users more effectively through visuals and colors.

2. Advertising Products with Google Ads
Google is a platform with a massive user base, making it a promising option for promoting products and growing businesses. Once you have a business website and a content strategy in place, you can utilize Google Ads—a tool provided by Google to help businesses execute marketing campaigns.
Google Ads offers several benefits, including:
- Displaying ads to the right target audience, at the right location, and on the right devices.
- Providing detailed control over budget, target audience, and other campaign parameters.
- Offering comprehensive evaluations and reports on the effectiveness of the marketing campaigns.
- Integrating with other tools to simplify campaign management and performance tracking.
3. Promoting Products on Forums
Forums attract many customers due to their high level of interaction, making them an ideal platform for advertising products and engaging potential customers. Typically, forums are where large businesses post advertisements or launch new products.

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4. Product Advertising Through Social Media Platforms
Social media is the ideal advertising platform today. The most widely used social media platforms include Facebook, Zalo, TikTok, YouTube, Twitter, and more. The diverse user base on these platforms allows product advertisements to reach a large number of target customers. Moreover, social media platforms now utilize artificial intelligence (AI) to analyze and understand user behavior. This helps businesses target the right audience for the products they offer.
Facebook, with its vast user base across the country and the globe, and users of all ages, is an excellent channel for advertising. Running Facebook Ads campaigns can yield great results and boost sales.
Social media platforms allow various types of ads to be displayed, with Facebook offering many formats such as images, videos, carousels, and links for reaching customers. This provides businesses with many options to choose the right form of advertising that aligns with their objectives and products/services. Additionally, Facebook provides detailed reports on campaign performance, audience targeting, and costs associated with marketing efforts.

The downside of using social media for advertising is the high level of competition. Since social media platforms are a prime market for running product ads, many businesses, including large national and international corporations, have invested heavily in these platforms. This creates pressure for small businesses that are selling the same products as large corporations, as well as among businesses of similar size competing with each other.
Running Facebook Ads helps reach the target audience and boost sales. Additionally, if a promotional campaign isn’t performing well, you can hide the Facebook ads. We can help you understand in detail how to hide ads on Facebook!
5. Product Advertising via SMS
As mentioned, product advertising doesn’t just involve physical items—it can also include services. Typically, SMS advertising is frequently used by telecom operators and service providers. They send promotional messages, special limited-time offers, and discounts to customers. Additionally, employees may make direct phone calls to offer more personalized and visual advertising. This direct interaction increases the likelihood of sales as it engages customers more effectively.

In addition, many businesses today are also using this method for advertising. They collect customers’ phone numbers from information-providing agents. Afterward, sales representatives make direct calls to discuss the services they offer. Currently, the industries that use SMS marketing the most include banking, real estate, telecommunications, and others.
6. Email Marketing
Similar to SMS marketing, this is a form of advertising through customers’ email addresses. Businesses collect or purchase email lists from providers and use them to send promotional emails. Customer information is gathered from service registrations or apps available on the internet. Based on this data, potential customer groups are segmented to receive targeted advertising emails.
This form of advertising emerged later than SMS marketing. However, according to some surveys, email advertising tends to be much more effective than SMS. The first advantage of this method is that it is more cost-effective, as sending emails is usually free. Additionally, emails can promote a wider range of products compared to SMS.

7. Collaborating with Influencers
Today, partnering with KOLs (Key Opinion Leaders), KOCs (Key Opinion Consumers), influencers, and similar figures is one of the most effective ways to advertise products and attract a large customer base. Businesses need to invest a certain amount of money to collaborate with KOLs, KOCs, or influencers whose fan base aligns with the target customers of the business. If the right influencers are chosen for the promotional campaign, the marketing effectiveness will be significantly enhanced.
In particular, if the business has enough budget and the ability to collaborate with famous actors, singers, or artists who are widely loved by the community, the product advertising to customers will be even more effective and easier to execute.
IV. Some Tips to Keep in Mind When Advertising Products
To carry out product promotion campaigns, a significant budget is usually required, depending on the marketing goals of each business. To optimize advertising costs while ensuring the best promotional results, consider applying the following tips:
- Create compelling, trend-based content that resonates with customer psychology (addressing the issues customers face or highlighting their pain points).
- Regularly post and update high-quality content on social media pages, websites, etc.
- Combine multiple advertising and marketing channels like Facebook, websites, TikTok, Shopee, etc., to achieve better results.
- Create engaging TVCs (television commercials) or shareable videos to attract attention.
- Research competitors before launching your product advertising campaign.
- Run mini-games or competitions to encourage viewers to interact or tag friends and family in posts, which will help the business reach more customers.
- Plan strategies for promotional programs that encourage new and loyal customers.
- Use livestreams for sales, where you can directly showcase the benefits and features of products or share experiences.
- Ensure the product quality when delivering it to customers.
- Clearly define your target customer audience to develop a suitable promotional campaign.
Through this article, we’ve shared the most effective methods for product advertising today. These strategies are widely applied by large businesses in Vietnam and around the world.
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