TikTok Shop Ad Formats: Which Formats Are Effective?
To attract more users to your TikTok Shop and drive sales, choosing the right advertising format is crucial. Understanding this, TikTok has introduced multiple TikTok Shop ad formats to enhance product visibility and increase conversion rates.
So, what are these TikTok Shop ad formats, and how do they work? Let’s explore them in detail in this guide!
Introduction to TikTok Shop Ads
See more products: Buy advertising accounts
TikTok Shop Ads, also known as TikTok Shopping Ads, is a suite of advertising solutions, features, and tools that help brands and sellers easily reach and engage with potential customers.
You can access and use the latest TikTok Shop ad formats within the TikTok Ads Manager. However, an agency advertising account is required. Notably, some advertising formats are available even if you don’t own a TikTok Shop.
Read more: TikTok Advertising Costs in 2023
Types of TikTok Shop Ads
TikTok offers three new shopping ad solutions as part of its TikTok Shop advertising package:
- Video Shopping Ads
- Live Shopping Ads
- Catalog Listing Ads
Let’s dive deeper into each ad format below!
Video Shopping Ad
Video Shopping Ads appear on the For You feed and allow sellers to highlight their products using Product Cards. When a user clicks on a Product Card, they are directed to the product page within the TikTok Shop, where they can complete their purchase directly within the app.
This ad format leverages smart targeting to reach users in the final stage of their purchase journey—those who have shown intent but have not yet completed their transaction.
Additionally, Video Shopping Ads combine the best features of Collection Ads and Dynamic Showcase Ads, effectively encouraging users to complete their purchases.
Catalog Listing Ad
Catalog Listing Ads appear on the For You feed and function similarly to Collection Ads. This format allows advertisers to showcase images and product details for one or multiple products simultaneously.
However, the Catalog feature, which enables bulk product uploads for ads, is only available for TikTok Agency Ad Accounts.
See more products: Buy advertising accounts
Live Shopping Ad 
Live Shopping Ads are a TikTok Shop ad format that allows sellers to promote and link products directly within a livestream. These ads appear in the For You feed, providing users with two ways to access the livestream and explore products:
- Clicking the ad: Instantly directs users to the seller’s livestream room, where they can interact with the seller in real time and purchase products displayed as product cards or links to the TikTok Shop.
- Swiping left on the ad: Takes users to the seller’s profile page, where they can explore products through the TikTok Shop tab or tap the Live icon on the profile picture to enter the livestream.
This ad format is currently being tested in markets that have TikTok Shop Seller Center, including Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.
How to Effectively Use TikTok Shop Ads
The best TikTok Shop ad format depends on the type of product you’re selling. However, the most popular solution among retailers is Video Shopping Ads. This format not only makes your products stand out but also re-engages users who have added items to their cart but haven’t completed their purchase.
In some cases, Live Shopping Ads can be even more effective. Many sellers have successfully sold hundreds of orders within a two-hour livestream. Live streaming not only builds a stronger connection with viewers but also helps customers understand the product better before purchasing.
Thus, the most effective TikTok Shop ad strategy is a combination of Video Shopping Ads and Live Shopping Ads. This approach keeps customers engaged with your brand and continuously reminds them to complete their purchases.
Conclusion
We hope this guide has helped you understand the different TikTok Shop ad formats and how to choose the right strategy to reach your target customers effectively.
If you need the most reputable payment method and advertising account provider, you can message the fanpage buybm365.com-Ads to receive advice from HT Media. In addition, you can follow the articles. Latest articles related to our Digital Marketing.
