TikTok Deeplink Advertising: The optimal solution for e-commerce platforms

TikTok Deeplink Ads are the most effective advertising method for brands, businesses, and individuals. This ad format keeps customers engaged in their shopping journey with a “one-tap” experience that takes them directly to the e-commerce store. Let’s explore TikTok Deeplink Ads in detail and how they can help businesses reach potential customers!

What Are TikTok Deeplink Ads?

TikTok Deeplink Ads are an ad format that allows users to directly access e-commerce platforms such as Shopee or Lazada. This seamless shopping experience reduces drop-off rates and maximizes ad effectiveness.

On TikTok, there are three types of links commonly used:

• Normal Link: A standard web address displayed in a browser (e.g., www.google.com). This link type is inconvenient for mobile users, as it often redirects them to a login page before taking them to the product page.
• Universal Link: A two-step link that requires users to tap “Open” before accessing the Shopee or Lazada app. Universal links are commonly used in TikTok affiliate programs.
• Deeplink: A one-click solution that instantly directs users to the product landing page without additional steps.

Benefits of Deeplink Ads

For sellers on e-commerce platforms, TikTok Deeplink Ads provide highly optimized external ad performance, offering several key advantages:

✅ Shortens the buying journey for customers on e-commerce platforms
✅ Improves engagement rates and keeps customers on the page
✅ Enhances marketing efficiency, targets the right customers, and boosts upselling & ROI

How TikTok Deeplink Ads Work

As mentioned earlier, TikTok Deeplink Ads work effortlessly.

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How to Run Effective Deeplink Ads on TikTok

To successfully launch TikTok Deeplink Ads, you need to ensure the following three key factors:

1. Use an Agency Ad Account

To access TikTok Deeplink Ads, you need a TikTok agency ad account, which is distributed by authorized TikTok partners in Vietnam, such as buybm365.

2. Set Up Deeplink to Direct Users to the Product Page

For Shopee Deeplink Ads, advertisers receive a pre-programmed Excel file to input their links and generate corresponding deeplinks. Alternatively, you can partner with buybm365 for full support in setting up Deeplinks for all your products.

3. Create Engaging Video Ads

A successful TikTok ad campaign requires high-quality video content that captivates viewers. You can explore TikTok ad video creation tips from buybm365 to maximize your campaign’s effectiveness!

Conclusion

With the rapid growth of e-commerce platforms, TikTok Deeplink Ads are an ideal solution for businesses looking to expand their reach on both TikTok and marketplaces like Shopee, Lazada, and Sendo.

If you need the most reputable payment method and advertising account provider, you can message the fanpage buybm365.com-Ads to receive advice from HT Media. In addition, you can follow the articles. Latest articles related to our Digital Marketing.