The secret to selling on personal Facebook effectively helps you make huge profits

Selling products on personal Facebook accounts has become a trend that enables online entrepreneurs to sell more effectively. However, closing numerous sales on Facebook isn’t straightforward. Let’s explore the strategies that can lead to successful selling on Facebook in this article!

1. Why Sell on Personal Facebook Accounts?

As you may know, statuses posted by personal accounts are always prioritized by Facebook to appear prominently on news feeds. The organic reach of posts from personal accounts can be 3–4 times higher than that of fan pages and groups.

Additionally, personal accounts have the ability to target potential customers for free and more easily compared to fan pages and groups. When you identify potential customers, you simply need to add them as friends, increasing the likelihood that they will see your posts.

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Advantages of Selling Online on Personal Facebook Accounts:

• Free Customer Reach with High Interaction: You can comfortably chat, inbox, and invite people to purchase since they are all in your friends list.

• Easier to Gain Customer Trust: Especially with retail customers, leading to a higher order closing rate.

• Higher Post Visibility on News Feeds Compared to Fan Pages.

• More Stable Sales on Personal Facebook Accounts: No worries about payments, account issues, or Facebook policies.

2. Guide to Selling Effectively on Personal Facebook Accounts

Given the advantages mentioned above, personal pages are indeed a powerful sales tool. However, to sell effectively on Facebook personal accounts, a specific strategy is required:

• Step 1: Create Facebook Accounts

You need to create multiple Facebook accounts and ensure these accounts are well-known. It’s best to use accounts that have been established for over 3–6 months.

To have reputable Facebook accounts, you need to invest time in “nurturing” them. After creating the accounts, optimize the personal profiles and display complete information to build customer trust.

Before creating accounts, consider purchasing some disposable SIM cards for account verification to avoid checks, or add 5 real friends to facilitate facial recognition during image verification.

Additionally, keep records of each account’s information, such as date of birth, as these details are crucial and may be needed later.

• Step 2: Approach Potential Customers

There are many ways to find potential customers, but the quickest is through groups, fan pages, and personal accounts. Firstly, when discussing how to post sales on personal Facebook accounts, groups must be mentioned. If you are an active member in a group, other members will recognize you, and when you send friend requests, they are more likely to accept.

Additionally, manually adding friends through groups is faster; you just need to enter the group, select “Members,” and click the “Add Friend” button repeatedly.

For fan pages, find posts running ads, click on the likes, and send friend requests. However, for some fan pages that use auto likes for seeding, this method won’t work. In such cases, you need to use software to extract the UID of the page’s fans and auto-add friends. Some software you can refer to includes iTarget or Chrome add-ons.

Read more: How to Research Competitors to Attract Fans from Their Fanpage

For personal accounts, look for “Hot Faces” (HFs) or accounts located in your target area, go to their “Friends” section, and add friends. If their friends list is private, you’ll need software to add friends.

• Step 3: Convert Potential Customers into Friends

To have these potential customers easily accept your friend requests, you need to invest time and apply some strategy. For groups, actively engage so that when you send friend requests, the acceptance rate is high.

For individuals who don’t know you, before adding them, you need to “nurture” your accounts well. For example, if your target customers are “moms,” ensure your avatar features a baby or family photo, and share knowledge about children on your timeline.

Depending on the target audience, employ different “strategies” to add them to your friends list. The better you “nurture” your account and the more strategic your approach, the more positive the results. After successfully adding friends, once each account has about 3,000 friends, proceed to suggest friends to each other. Gradually, you’ll have highly “quality” accounts and can start selling on personal Facebook accounts with ease.

• Step 4: How to Post Sales on Personal Facebook Accounts

At this point, your task is to post, attract attention, and “engage” your friends. With multiple accounts, you can use software to automatically post statuses on walls and log into multiple accounts without checks.

However, whether posting manually or using software, your content must be truly engaging, up-to-date with new trends, prompting viewers to click and join your stories. Simultaneously, naturally share about the products or services you’re offering.

Remember not to over-advertise, as it can clutter Facebook and annoy friends, causing them to lose interest in your information.

Read more: How to Write Catchy Facebook Headlines to Boost Sales on Your Personal Account

Facebook, like any other social network, needs to provide value to users to survive. Facebook evaluates which information is useful to display more on users’ news feeds. Information that receives little attention will have reduced visibility and gradually “disappear” from the news feed.

Evaluating whether information is useful depends on user actions when your content appears on their news feed.

3. Mistakes When Selling on Personal Facebook Accounts

3.1. Choosing the Wrong Products to Sell on Personal Facebook

Whenever you plan to start a business, you need to carefully consider your product selection and target customers. There are two main approaches:

Type 1: Selling MULTIPLE products/services to ONE customer – meaning each customer is likely to purchase multiple times from your Facebook account.

For example: Fashion clothing, food and beverages, cosmetics, etc. A customer will likely buy or use these products more than once and return when they need more. You don’t necessarily need a large customer base, but you must have strategies to retain them by offering essential benefits. The PROFILE channel is another name for this business model.

Type 2: Selling ONE Product/Service to MANY People, with Each Customer Buying at Least Once

A typical example of this model is wedding photography services. Most people only get married once, with rare exceptions of a second wedding. Therefore, this type of service is aimed at a broad audience. Similarly, if you sell products such as laptops, Bluetooth earphones, wedding invitation printing, or home design services, then using a FANPAGE is the most suitable option for you.

Of course, that doesn’t mean you can’t sell to the same customer again on a Fanpage. However, the time gap before they need your product or service again is usually long. This means that even if you put in a lot of effort, the business efficiency might not be as high.

For example, home design services are typically used only once. Even if a customer needs them again, it heavily depends on their financial situation. Similarly, people only replace laptops or headphones when they break, which can take years.

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3.2 Overusing Automation Tools in Facebook Sales

Many advertising tools, such as auto-friend requests, auto-selling, and auto-account creation, are widely used to help reach customers and improve sales efficiency. However, the reality is not that simple!

Many people eager to find effective ways to sell on Facebook personal accounts invest large sums of money into automation tools, hoping to run hundreds of fake accounts. Their logic is that if each fake account reaches the 5,000-friend limit, then running just 10 fake accounts could generate a customer base of 500,000 people.

However, many people end up deeply disappointed when they realize that orders never come in. They eventually bitterly accept that the only ones truly profiting are the sellers of these automation tools. Why is that?

Simply because serious buyers would never accept random friend requests from automated accounts. The people who do accept these requests are usually new Facebook users, elderly individuals, immature users, or even other fake and automated accounts. These groups are unlikely to purchase anything online—some of them don’t even understand what online shopping is!

If there were truly a tool that could automate sales effectively, people would be lining up to buy it, and it certainly wouldn’t be cheap. However, reality has proven that quantity and quality never go hand in hand—no tool can replace the need for strategic thinking and the right sales approach.

3.3. Spam

One of the biggest mistakes people make when selling on Facebook. The question of whether something is spam or not is something every new seller using their personal profile struggles with.

A clear sign of spamming is constantly posting product ads, promotional statuses, and images on your personal page.

At first, your friends might interact with your posts by liking, commenting, sharing, or even making a purchase out of support. However, as time goes on and they get bored of repetitive sales posts, they’ll start to ignore your content. Some might even unfollow or unfriend you because they feel annoyed.

Another annoying and intrusive habit that frustrates people is tagging them in posts. This not only irritates your friends but can also cause you to lose many Facebook connections if you don’t stop.

Other forms of spam include posting on people’s walls, sending automated inbox messages, and tagging people in photos—all of which usually have the opposite effect of what you intended.

Professional sellers respect their customers. They know how to attract buyers without being intrusive. So, if you’re still relying on spam tactics, it’s time to stop immediately.

3.4. Not Analyzing Your Target Audience

As mentioned earlier, selling through a personal Facebook profile requires manual outreach, which takes a lot of time and effort. If you fail to analyze and carefully select your target audience, all your hard work will be wasted.

However, running Facebook ads makes targeting much easier because you can pause campaigns at any time if you notice that your audience isn’t potential. But with a personal profile, you don’t have that flexibility.

It can take months or even longer to build a fully optimized personal profile. If you don’t analyze your audience carefully, all that effort could end up being completely wasted.

Tip: Don’t rush! Before adding someone as a friend, browse their profile to determine if they are a potential customer. If they are, put in extra effort to nurture the relationship.

3.5. Poor Content Strategy

In the past, images dominated the Newsfeed, achieving the highest organic reach among all content types. However, times have changed. Due to Facebook’s algorithm updates, image posts now have significantly lower reach than before.

Instead, videos have become the most effective type of content for organic reach. Additionally, link posts with large preview images (484×252 pixels) also tend to perform well in terms of reach and engagement.

Read more: Secrets to Optimizing Images for Millions of Reach

Vì vậy, khi bán hàng trên profile cá nhân, đừng chỉ đăng 1 – 2 loại nội dung mà bạn nên đa dạng các hình thức từ text, ghi chú, hình ảnh, video, share link website, tạo 1 cuộc khảo sát hoặc tạo danh sách… Sau khi đăng, bạn có thể kiểm tra hiệu quả tiếp cận của từng loại nội dung, xem bạn bè của bạn tương tác nhiều nhất với dạng bài đăng nào…

3.6. Ignoring Negative Comments

No one likes receiving criticism or negative feedback on Facebook, especially when selling on a personal profile. These comments can damage your reputation, and if not handled properly, they can cost you potential customers.

Negative comments usually fall into two categories, and each requires a different approach:

1️⃣ Genuine Customer Complaints:

• Publicly apologize in the comments.
• Offer compensation, such as a discount, gift card, or special offer.
• Reassure customers by promising to fix the issue and prevent it from happening again.

2️⃣ Trolls & Unfounded Attacks:

• If the comment is malicious, irrelevant, or from someone who isn’t a real customer, simply delete it or block the user to protect your business.

3.7. Overlooking Facebook Selling Groups

Facebook selling groups are a powerful sales channel that you shouldn’t ignore if you want to maximize your personal Facebook sales.

With millions of active selling groups, Facebook has a thriving marketplace. Large groups tend to have high engagement, making it easier for you to sell products quickly and efficiently.

However, simply joining high-quality groups won’t guarantee sales. You should choose groups that are relevant to your niche.

Additionally, the success of selling on your personal Facebook depends on how engaging your content is. To maximize results:

• Post high-quality content that captures attention.
• Actively engage with group posts by commenting and reacting.
• Tag relevant friends to increase visibility.
• Post at optimal times for better reach.

Read more: How to Effectively Seed in Facebook Groups

3.8. Posting Sales Content the Wrong Way on Personal Facebook

Many sellers copy-paste product descriptions from their website or fanpage into a personal status or album—without realizing that this approach rarely works. Why?

Because when people like and follow a business fanpage, they are already interested in that product or service. They actively want to receive updates about it.

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