The secret to building a TikTok channel for businesses to reach millions of views

Why Should Businesses Create a TikTok Channel?

TikTok is a highly potential platform that allows businesses to reach a larger target audience, ultimately increasing revenue and profits. This is the main reason why many businesses want to build a TikTok channel. Additionally, creating a TikTok channel brings several other benefits:

•  Reaching Young Audiences:: TikTok is rapidly growing with over 2 billion users worldwide. By establishing a presence on TikTok, businesses have the opportunity to connect with a new customer base, especially young people with high online shopping demand. With features like livestreaming and advertising, you can directly interact with customers, introduce products creatively, and capture their interest. TikTok also provides effective analytics tools to help businesses understand their target audience, optimize business strategies, and boost sales.
• Enhancing Brand Visibility: Building a standout brand on TikTok doesn’t require millions in advertising expenses or complex marketing campaigns. With a talented content team and consistent posting, your brand can shine on social media and attract new customers.
• Diverse Creative Tools: TikTok offers various tools and features that help businesses create engaging and brand-appropriate content. Additionally, the platform supports businesses with diverse and effective advertising formats, allowing them to expand their reach and increase revenue.
• Expanding Partnerships & Talents: TikTok helps businesses connect and collaborate with industry partners and influencers, expanding reach and building trust with customers.
• Building a Fan Community:TikTok provides opportunities for interaction and engagement, helping businesses stand out and establish credibility within the community. The platform also offers various features for hosting contests, events, and activities to attract new customers.
• Staying Ahead of Trends:TikTok is always at the forefront of new and exciting trends. By participating in the platform, businesses can stay updated with the latest trends and leverage new features to keep their marketing strategies fresh and unique.

If businesses develop the right TikTok strategy, utilize resources efficiently, and create engaging content, building a successful channel will be much easier.

How Is a Business TikTok Account Different from a Personal Account?

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TikTok business and personal accounts share similarities in basic features, advertising capabilities, and website linking. However, business accounts offer additional advantages, such as:

• Access to analytics tools
• Unlimited messaging
• Fixed public mode
• Customizable website links

The only downside is that business accounts cannot use TikTok’s general music library and can only access the TikTok Commercial Music Library. Therefore, businesses should carefully consider this before creating a TikTok channel.

>> Read more: What’s the difference between a business account on TikTok and a personal account?

Tips to Build a Successful TikTok Business Channel in Just 2 Months

Define Content Direction & Presentation Around Your Product/Service

To create a high-quality TikTok channel that drives sales, you need to identify your target audience and ensure they align with TikTok’s user base. Focus on producing creative content related to your product or service, which will help build customer trust and establish brand recognition.

For example, Petite Town (@petite.town), a bakery TikTok account, successfully built a business channel with 122.6K followers, 2.6 million likes, and multiple viral videos with over 1 million views.

Generate Ideas, Choose the Right Content & Prepare for the Long Run

Unlike TV commercials, TikTok allows users to choose which videos to watch. Traditional ads or direct product promotions may not attract viewers and can be easily skipped. Instead, focus on entertaining, humorous, and engaging videos to capture attention. Subtly integrate product advertising into your content to build positive brand perception.

Most importantly, have a long-term content plan to maintain posting consistency and avoid losing motivation. The key is to showcase your brand story across all your videos. A compelling brand story can help customers connect with your brand, understand its core values, origins, and vision, and build trust.

Here are five key elements to shape your brand story:

• Humanity & Authenticity
• Unique Value Proposition
• Brand Vision & Goals
• Emotional Connection with Customers
• Honesty & Credibility

Leverage User-Generated Content (UGC)

User-Generated Content (UGC) consists of videos created by actual customers using your products or services. Brands can collaborate with content creators to share their experiences on TikTok, increasing authenticity and credibility.

Nike has effectively used UGC for years. One of its standout campaigns was the Nike Air Force 1 Valentine’s campaign, which generated over 2 billion views under the hashtag #nikeairforce1.

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Collaborate with KOLs/KOCs & Use TikTok Affiliate Marketing

TikTok Affiliate is a great way for content creators to monetize their platform while promoting your products. Partnering with Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) can:
✅ Increase brand awareness
✅ Reach potential customers
✅ Boost credibility and trust

This approach doesn’t just drive sales—it amplifies brand exposure and enhances engagement.

Increase User Engagement

Consistently interact with your audience by liking their videos, responding to comments, and engaging with their content. Strong connections with customers help them remember your brand more easily. TikTok’s algorithm also favors content with high engagement, meaning increased interactions can boost your reach.

Here are some strategies to improve engagement:
✅ Duets – Collaborate with your audience through Duet videos to build a positive community around your brand.
✅ Challenges – Launch creative and fun challenges to encourage user participation and spread your brand message.
✅ Mini-games – Incorporate engaging, interactive games in your videos to grab attention and enhance audience connection.
✅ Livestreams – Use TikTok Live to interact with followers in real-time, making your brand feel more relatable and engaging.

Running Ads with Engaging Campaigns on TikTok

Once you have defined your content strategy and identified your target audience, focus on building an engaging TikTok channel rather than just buying ads to increase followers and likes. Ads should be strategically used for key campaigns to reach the right audience while maintaining a strong brand image. This approach helps build a high-quality channel and increases the chances of connecting with viewers naturally and effectively.

Case Study: VinFast’s #Phieucungxechat Campaign

One of the most successful ad campaigns on TikTok was VinFast’s #Phieucungxechat campaign. The Branded Hashtag Challenge attracted massive engagement from TikTok users, including the brand’s target audience—students and young consumers.

🚀 Campaign achievements:
✅ 60 million views
✅ 101,000 user-generated videos with the hashtag #Phieucungxechat
✅ Over 200 million total views

With these impressive numbers, VinFast’s electric motorcycles successfully increased brand awareness and reached their ideal audience.

>> See more: Top 5 most bomb TikTok advertising campaigns

Final Thoughts

Building a successful TikTok business channel is challenging but achievable with the right strategy. It requires dedication, creativity, and smart planning. Hopefully, this guide has given you valuable insights to help you create a TikTok channel aligned with your business goals.

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