The most popular types of Facebook advertising budgets today
To run ads on the Facebook platform, businesses and users need to invest a certain amount of budget for this activity. However, it’s not just about depositing money into the account and running ads as desired, you also need to choose the right budget for each project. So, what types of Facebook ad budgets are there? We will help answer this question in the following article.
I. Daily Facebook Ad Budget
For example, if you set a daily budget of 100,000 VND for Facebook, over the course of 10 days, Facebook will optimize your ad services to match the total budget of 1,000,000 VND for the 10-day period. Facebook will aim to allocate the budget appropriately and ensure that the total cost is always less than or equal to the original budget you set.

The daily budget for Facebook ads is the minimum choice. However, on certain days, the cost may exceed the daily budget by up to 25%, as Facebook may optimize your ads during favorable periods to boost performance. Nevertheless, the average daily cost will still be maintained within the original budget you set.
It’s important to note that you will still be charged by Facebook if your ad is considered to have reached users. This means that even if users see the ad but don’t click on it, it will still be counted as an impression. Therefore, you should keep an eye on conversion metrics to ensure that the money spent on ads is generating value for your brand.
1. Benefits of Daily Advertising Budget
- Bills are sent daily, which helps you track peak user activity times. This allows you to choose the best “golden hours” to optimize your ad campaigns. Additionally, you can collect demographic data to accurately target your potential customers, including information such as gender, interests, age, and geographical location.
- Helps you test your market. If you run a series of ads to test the market, using a daily budget will reveal which products your target audience prefers. From there, you can focus on boosting ads for the top-performing products.
- Enables detailed budget management and cost forecasting. It helps you estimate expenses for your ad campaign and manage any unforeseen costs. You can easily adjust your budget, either by boosting or delaying certain actions based on specific reasons. The daily budget provides the flexibility to make these changes.
- Convenient for adjusting campaign limits. If your marketing plan changes, you can adjust your ad budget accordingly. If you need to make significant reductions or increases, you can alter the budget by 20% daily until you reach your desired amount. This ensures the campaign continues to run smoothly, and you can monitor any negative changes if they occur.

2. What is the Minimum Daily Budget for Facebook Ads?
- For display ads: minimum $1/day.
- For video view, engagement, conversion ads: minimum $5/day.
- For offer or app install ads: minimum $40/day.
- For display ads: minimum $0.5/day.
- For video view, engagement, conversion ads: minimum $2.5/day.
- For offer or app install ads: minimum $20/day.
Since Vietnamese Dong (VND) belongs to the second group, if you use VND for your campaigns, the minimum budget is still $1 as required by Facebook for all currencies. However, the actual budget for your specific ad campaign will depend on several factors, such as the type of ad, target audience, product type, currency, etc.
If your Facebook ad budget is lower than the minimum required, the ads will not run. Therefore, it’s advisable to ensure that your budget is at least double the minimum to ensure your campaign runs smoothly.

3. Limitations of Daily Budget for Facebook Ads
While the daily budget for Facebook ads offers several benefits, it also has some drawbacks:
- Facebook will still spend the set budget limit regardless of the performance on that day. This means that if the ad’s performance is low, the allocated budget will still be spent, which may not lead to optimal results.
- Time-consuming data analysis: Since the data is reported separately for each day, it can take more time to compile and analyze the overall performance. This can be inconvenient for advertisers who want to quickly review their campaigns.
- Inability to choose specific ad hours: Although you can identify the “golden hours” for ad performance, you cannot set specific hours for your ads to appear. Your ads will run throughout the day, which might be disadvantageous if your service or product is intended for a specific time or day of the week.
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II. Lifetime Budget for Facebook Ads
Unlike the daily budget, the lifetime budget for Facebook ads allows you to set a total spending limit for a specific time period. When you choose this option, you need to specify the start and end dates for the campaign and the maximum amount you are willing to spend.
Once you provide this information, Facebook will allocate the services in a way that ensures the budget is used up by the end of the campaign (with little remaining at the end).
Example:
Let’s say you want to run an ad campaign for 10 days with a fixed budget of 20,000,000 VND. Facebook will distribute the ad services to spend an average of 2,000,000 VND per day.
During this process, there will still be daily fluctuations similar to the daily budget option. However, these fluctuations will not exceed 25% of the daily 2,000,000 VND to ensure the campaign budget lasts until the end of the campaign.
Since the lifetime budget is a fixed amount that is difficult to adjust, it requires certain basic conditions to be effective. Typically, businesses using a lifetime budget have well-planned strategies with few uncertainties. Additionally, companies with long-term campaigns or campaigns without a clear end date should avoid using this type of budget.

A lifetime advertising budget on Facebook gives you a set total spend for a specific period of time
1. Benefits of Lifetime Budget
When using a lifetime budget, you will experience several benefits:
- Flexible performance allocation: If the advertising performance is high on certain days, Facebook will allocate more funds to reach a larger audience. On days with lower performance, Facebook will adjust the budget to save funds for future days. This ensures that your Facebook ad budget is used effectively.
- Scheduled ads: The lifetime budget option supports ad scheduling. You can select “golden hours” of the day to run your campaigns. This feature helps optimize the effectiveness of each ad impression and targets the right customer segment. It’s particularly useful for ads that run on specific days of the week, such as sales promotions or limited-time offers.
- Continuous ad delivery: The lifetime budget ensures your ads run consistently, allowing you more time to focus on other tasks related to your campaign.
2. Minimum Lifetime Budget for Facebook Ads
The minimum lifetime budget for Facebook ads is not fixed and depends on several factors:
- Advertising goals: Different goals will require different budgets based on your desired outcomes and the scope of the campaign.
- Campaign duration: Generally, the longer the campaign duration, the higher the budget required to maintain it.
- Type of ads you want to run: Different types of ads, such as text, image, video, GIF, etc., have varying costs. The amount of bandwidth needed to display the ad will also influence the cost.
- Target audience: If you are targeting harder-to-reach audiences, you may need to spend more to effectively reach and engage them.

3. Limitations of Lifetime Budget
While the lifetime budget offers some advantages, it also comes with several limitations compared to the daily budget option:
- Limited control over daily spending: With a lifetime budget, you don’t have detailed data on daily service expenses. This makes it harder to track and control how much is being spent each day.
- No detailed customer insights: You won’t be able to gather detailed information about your target audience, nor will you know the “golden hours” for running ads. The data you receive is aggregated, so it lacks granularity that can help optimize the campaign.
- Not suitable for long-term brand-building campaigns: Lifetime budget campaigns require you to set an end date. For campaigns intended to run indefinitely or without a clear end date (unless you stop supporting a product), a daily budget would be more appropriate, as it allows for more flexibility in extending or adjusting the campaign.
- Inflexible in adjusting the budget: If you encounter issues during your campaign that require you to increase or decrease the budget suddenly, the lifetime budget doesn’t allow you to change the limit on a daily basis. This can be problematic if your plan is subject to unexpected changes or if you need flexibility in adjusting the budget.
To run ads and use a lifetime budget, you’ll need to deposit funds into your advertising account. For more details on how to quickly and easily add funds to your account, we offer a simple guide to help you with the process!
III. Should You Use a Daily Budget or Lifetime Budget?
