The Most Detailed Process for Building a TikTok Shop Store
TikTok Shop is a rapidly growing e-commerce platform in Vietnam. If you’re looking to do business on TikTok Shop, you need to understand the process of setting up your TikTok Shop store. In this article, we will guide you through the most detailed process of setting up your TikTok Shop, from registering a seller account, preparing products, listing products, optimizing your store, to marketing your store.
To build a professional and effective TikTok Shop, you should keep the following points in mind:
- Understand TikTok Shop and its platform regulations thoroughly.
- Choose products that match market demand and your target customer demographic.
- Create engaging video content that attracts viewers.
- Utilize TikTok Shop’s marketing tools to reach potential customers.
Let’s follow along in this article to learn more about the process of building a TikTok Shop store!
Summary: To set up a TikTok store, you need to choose a business type (individual, enterprise, business household) -> Fill in the store name -> Upload documents -> Provide email/phone number to finish.
REGISTERING AN ACCOUNT
Step 1: Access the link
Go to https://seller-vn.tiktok.com/account/register
Register using your phone number/email/TikTok account.
Step 2: Choose the type of business and name your store
See more products: Buy advertising accounts
Step 3: Upload Documents
Upload the documents corresponding to your business type: Individual, Business Household, or Company.
If you do not have a business registration license, select “Individual.”
Upload your ID card or passport
Step 4: Fill in Additional Contact Information.
Enter your phone number and email address.
After completing, select “I agree…”. Save and Submit.
SETTING UP YOUR TIKTOK SHOP STORE
Step 1: Connect the Store to Your TikTok Shop Account
If you registered using a phone number or email, you need to do this step. Just prepare an official TikTok account to connect with TikTok Shop.
Note: There are two types of accounts linked to TikTok Shop.
Step 2: Add Address and Tax Information
- Tax Information
In the tax information section, if you are not registered for tax, select “No.” If you are, select “Yes” and enter your Tax Code. You can update this status at any time.
Next, add the zip code to your payment address and click Save to complete this section.
- Warehouse Address
Update the pickup address and return address. This is the address where the courier will go to pick up or return items when there is an order on TikTok Shop.
Step 3: Add New Products – How to List Products on TikTok Shop
Add products according to TikTok Shop’s suggestions; it’s best to follow the recommendations so that the progress chart reaches 100%.
- Product Name
25 characters
Naming Formula: Brand + Content + Applicable Scope + Product Type + Function/Feature
Examples:
- Clothing storage bag (ABC – brand name if any) that can be folded
- Korean-style tote bag with a zipper
- Winter hoodie made from super warm cotton
- Summer t-shirt made from cool cotton fabric
- Category
Important Note: Select the correct category; if you sell products in the wrong category (e.g., clothing categorized as household items), your account may be warned.
Categories shaded in gray are for invited sellers only. You will not be able to sell them on TikTok unless invited.
Product Attributes
In the Product Attributes section, you don’t need to fill everything out, but you should include basic information about your product.
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