The golden hours to post on TikTok for the best chance of trending in 2025.
TikTok is an incredibly potential platform; it is not just a means of entertainment but also highly useful for businesses in introducing and promoting their brands and products. While TikTok is widely popular, have you truly learned how to utilize this platform effectively?
If you are striving to build a TikTok channel for your business or yourself but keep posting without seeing results—your videos never trend—the reason might be that you haven’t grasped the golden hours for posting on TikTok.
So, is there a simple way to trend on TikTok? When is the best time to post TikTok videos for your shop? Why should you choose the right posting time? Are there specific golden hours for posting on TikTok? Let’s explore these questions in the article below!
1. What are the golden hours for posting on TikTok?
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The golden hours for posting on TikTok are the times of the day when user traffic and engagement are at their peak. Posting videos during these times increases the likelihood of reaching a larger audience and receiving more interactions. Each product targets different potential audiences, so the optimal posting time on TikTok may vary.
According to MeltWater, as of early 2024, TikTok has surpassed 1.5 billion monthly active users worldwide, ranking as the fifth most popular platform globally after Facebook, YouTube, WhatsApp, and Instagram. TikTok’s growth is expected to continue, potentially reaching 2.2 billion monthly active users by 2027.
In Vietnam, ByteDance reports that TikTok had around 67.72 million users aged 18 and above by early 2024, accounting for 92.6% of the adult population. As TikTok’s user base grows, sellers must seize the opportunity to reach this vast audience.
Why choose the golden hours for posting on TikTok?
Selecting the right posting time is crucial to achieving a viral TikTok video, along with compelling content, high-quality audio, and visuals. Posting during TikTok’s golden hours significantly enhances reach. Since more users are online during these peak hours, your videos are more likely to gain traction compared to posting at other times.
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Higher visibility translates to increased views and engagement for your TikTok videos. Posting at optimal times helps boost your chances of trending and staying on TikTok’s “For You” page.
2. Best golden hours for posting on TikTok
What are the best times to post on TikTok? Generally, four peak posting periods are recommended:
- 7 AM – 9 AM: This marks the start of the day when users scroll TikTok while having breakfast. Videos with motivational or entertaining content perform well during this time.
- 11:30 AM – 1:30 PM: During lunch breaks, user traffic is high, making it an ideal time to post for maximum reach.
- 6 PM – 8 PM: The highest engagement period, as users unwind after work or school. Evening posts tend to accumulate the most views.
- 10:30 PM – 12 AM: This timeframe caters to “night owls” like Gen Z, IT professionals, and gamers. If your target audience includes these groups, posting at night can be highly effective.
However, online engagement trends vary by day of the week. Influencer Marketing Hub analyzed over 100,000 videos and identified the best posting times for each day:
- Monday: 6 AM, 10 AM, 10 PM
- Tuesday: 2 AM, 4 AM, 9 AM
- Wednesday: 7 AM, 8 AM, 11 PM
- Thursday: 9 AM, 12 PM, 7 PM
- Friday: 5 AM, 1 PM, 3 PM
- Saturday: 11 AM, 7 PM, 8 PM
- Sunday: 7 AM, 8 AM, 4 PM
On Mondays, evenings and late nights are the best times to post, as people browse TikTok after work or before bed. Early Tuesday mornings also show high engagement, with users checking TikTok before work or school.
Midweek, especially Wednesdays, sees increased leisure browsing, with users engaging throughout the day. By Thursday, users tend to watch TikTok during lunch breaks and after dinner. On Fridays, engagement slightly decreases at night as people go out instead of staying online.
Over the weekend, TikTok usage spikes. On Saturdays, users prefer watching TikTok in the late morning or late at night. Conversely, Sundays see peak usage in the early morning, as users spend more time on their phones.
Experts recommend that content creators and sellers post at least three times daily to optimize engagement and maximize reach for each day.
3. Least Engaging Hours to Post on TikTok
Some time slots tend to generate lower engagement on TikTok. Users should take note of these less effective posting times:
- Monday: 11 AM – 9 PM
- Tuesday: 10 AM – 12 PM
- Wednesday: 9 AM – 10 PM
- Thursday: 1 PM – 6 PM
- Friday: 4 PM – 4 AM
- Saturday: 12 PM – 6 PM
- Sunday: 5 PM – 6 AM
4.
How to Identify the Best Posting Time for Your Shop
To determine the best golden hours for posting on TikTok, use the Account Analytics tool. This tool provides insights into your channel’s visitor traffic, views, average watch time, and audience demographics.
How can you access and use TikTok Analytics?
Step 1: Create a Pro Account to Access TikTok Analytics
To view analytics data, you must upgrade to a TikTok Pro account. Follow these steps:
- Tap the three-dot menu at the top right of your profile → Select “Manage my account” → Click “Switch to Pro Account.”
- Choose your account type and follow the instructions to complete the upgrade. Once finished, you will be redirected to your account menu and notified that your TikTok Pro account is now active.
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Step 2: Familiarize Yourself with TikTok Analytics
In the Analytics section, you will find three tabs:
- Overview: Provides a general summary of video views, followers, and profile visits.
- Content: Displays metrics related to your posts, such as views, likes, comments, and average watch time.
- Followers: Offers insights into follower growth, content engagement, and audience location.
Through this article, we hope you have gained a clear understanding of the golden hours for posting on TikTok, enabling you to leverage TikTok effectively. Wishing your TikTok channel continued growth and viral success!
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