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Summary of words that violate Facebook policies that Marketers must know

HT Vũ Ngọc 17 Jan, 2025 Facebook Marketing
Facebook advertising is a popular online marketing method chosen by many businesses. However, the issue of ads not being approved or advertising accounts being locked happens quite frequently. One of the reasons for this is the use of words that violate Facebook’s policies. In this article, we will provide a list of restricted words on Facebook.

I. Words that violate Facebook policies

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1. Health-Related Terms

One of the most strictly regulated categories of words on Facebook is those related to healthcare. Therefore, when posting ads, it’s important to avoid the following to ensure compliance with Facebook’s policies:

  • Terms related to body parts or medical conditions such as cardiovascular diseases, kidney issues, joint problems, cirrhosis, asthma, and more. Even accidentally using these terms can lead to policy violations.
  • Words related to patients or medical records like “patient,” “medical records,” or “clinic” are also restricted.
  • Negative or distressing terms are on the banned list, including phrases such as “treatment by a doctor,” “death,” “passed away,” “painful,” or “desperate.”

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2. Prohibited Financial Terms

Finance is a sensitive topic on Facebook, and many individuals have exploited Facebook ads for fraudulent activities targeting users. As a result, terms related to finance are considered restricted in Facebook advertising. Specifically, the following terms are prohibited:

  • Loans
  • Money and Finance
  • Interest Rates and Loans
  • Taxation
  • Lending
  • Disbursement
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3. Terms Related to Chemical Ingredients and Chemicals

Scams involving dietary supplements that list specific chemical ingredients and chemicals have become a common issue. Therefore, Facebook restricts the use of words related to chemical components or chemicals in ads. For example, terms related to pharmaceutical ingredients or medical content such as “Omega 3,” “collagen,” “calcium,” “miracle drug,” “paraben,” “silicone,” and others are prohibited.

4. Terms Related to Racism and Gender Discrimination

Racial and gender discrimination is a sensitive issue globally, and Facebook also restricts such content to protect users from harm. The following categories of terms are prohibited:

  • Gender-related terms: “Female,” “male,” “her/him,” “man/woman,” etc.
  • Country-related terms: “Vietnam,” “USA,” “France,” “Japan,” “South Korea,” “China,” “Laos,” “Cambodia,” etc.
  • Racial terms: “People of color,” “white people,” “black people,” “Asian people,” “European people,” etc.

Using these sensitive terms frequently or inappropriately in ads may result in violations of Facebook’s policies. It’s best to avoid these terms to ensure smoother Facebook advertising campaigns.

In order to create a healthy environment for users, Facebook blocks words related to racism and sexism

5. Terms Related to Training, Employment, and Office Leasing

Facebook is also known as one of the most popular platforms for recruitment and job searching. You can find posts related to job listings, training courses, office leasing, or advertisements for companies offering these services. However, many organizations exploit this by using misleading or fraudulent tactics to deceive users.
Therefore, words related to training, job searching, and recruitment are considered violations of Facebook’s policies. Some common restricted terms include:

  • Recruitment
  • Training
  • Employment

It’s important to avoid using these words when advertising related services to comply with Facebook’s advertising rules.

6.Terms Related to Surveillance Cameras and Security Cameras

Terms related to selling surveillance cameras, monitoring devices, or eavesdropping software are also prohibited on Facebook ads. According to Facebook’s advertising policy, content promoting these items will be hidden or restricted in visibility. Therefore, using these terms in ads will result in non-approval and limited reach.

II. Facebook Ads with Guaranteed Claims

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Today, many Facebook posts feature content with guaranteed claims aimed at building trust with customers or establishing credibility for a brand. However, these types of claims often fail to deliver the promised results. For example, claims such as “Achieve flawless skin in just 1 week,” or “100% guaranteed relief from joint pain.”

To ensure user safety, Facebook typically rejects posts that use these types of guarantees. Since these claims lack verified evidence or official certification, words or phrases that imply guaranteed outcomes are considered violations of Facebook’s policies and should be avoided in ads.

Posts with guaranteed claims that lack solid evidence or foundation will not be approved by Facebook for advertising.

Common errors related to Facebook ad content often occur when people attempt to learn Facebook ads on their own. If you don’t have experience running ads, it’s a good idea to contact a professional Facebook advertising service to ensure better results and improve your campaign’s effectiveness.

III. Incorrect Use of the Word “Facebook”

One reason your post may be rejected by Facebook is the incorrect use of the word “Facebook.” Facebook has clear guidelines that the word “Facebook” must be written with a capital “F.” Prohibited variations of the word include abbreviations like “Fb,” “FB,” or “Fbook.”

IV. Inappropriate Images in Facebook Ads

Facebook is also strict about the images used in posts, especially to avoid those containing inappropriate or offensive content. Specifically, images with the following types of content will be rejected:

  • Sensitive Images: Ads containing images of private body parts or sensitive content are prohibited. These images violate Facebook’s policy and are categorized as restricted content.

Shops selling lingerie, beauty products, or cosmetics often face this issue. Facebook will not approve images of this nature to maintain a healthy social media environment and prevent discomfort for users.

5 Common Mistakes in Google AdWords Ads

  1. Ads with Inappropriate Sensitive Content Are Banned on Facebook
    Facebook has strict policies regarding sensitive or inappropriate content in ads. Ads featuring such content will be rejected, as Facebook strives to create a safe and positive environment for its users.
  2. Ads Using Facebook’s Logo
    Using Facebook’s logo in ads without their permission is prohibited. Since Facebook has not authorized the use of its logo for advertising purposes, any unauthorized use can be considered a violation of their policies, potentially leading to copyright infringement claims. Users are not allowed to use Facebook’s brand image freely to promote their business or products.

These are just a couple of examples of how both Google and Facebook enforce guidelines to ensure a safe and fair advertising environment. It is essential to adhere to their policies to avoid any violations that could result in penalties or suspension.

V. Comparison Ads (Before and After) Are Prohibited by Facebook

One of the common mistakes that advertisers make is using comparison ads, especially those showing “before and after” images. These types of ads are often used to build trust with customers and enhance the brand’s reputation. However, Facebook prohibits such ads, particularly those comparing bodies, objects, or products, due to their potential to mislead or exaggerate results.

Comparison ads, especially “before and after” images, are frequently seen on Facebook. This advertising method is on the list of prohibited content, as it can create unrealistic expectations and may violate Facebook’s policies aimed at ensuring ads are truthful and fair to users.

VI. Using Trademarked Terms Violates Copyright Policies

A common issue on Facebook is the misuse of well-known brand names to promote counterfeit or knock-off products, such as Chanel, Dior, Adidas, Nike, and others. To prevent fraudulent behavior and the exploitation of these famous brands, Facebook strictly prohibits posts that use these brand names without permission.

Moreover, using the logos of major brands to advertise a business is also forbidden by Facebook. To ensure that your post gets approved, avoid using any content that infringes on trademark rights.

VII. Using Text Over 20% in Ad Images

Facebook’s algorithm detects ads that contain more than 20% text in their images. If you violate this rule, you’ll receive a notification stating, “Your ad may not be approved because the image contains too much text.”

To avoid being flagged, make sure the text in your images does not exceed 20%. You can use online tools to check the text-to-image ratio and optimize your visuals for approval.

VIII. Account History of Violations or Reports

If your ads are being blocked despite avoiding the use of prohibited terms and following Facebook’s ad guidelines, it’s likely due to the account’s previous violations of Facebook’s advertising policies. Here are specific actions that can contribute to an account being flagged for policy breaches:

  • Not adhering to Facebook’s ad policies.
  • Spamming ads or using Wi-Fi IP addresses to bypass Facebook’s ad system.
  • Repeated violations of ad conditions.
  • Inactive ad account or irregular ad activities.
  • Failing to pay for ads on time.
  • Suspicious behavior or violations by administrators within the same ad account.

If you want to continue advertising on Facebook, you may need to create a new account and ensure you follow all Facebook policies to avoid future issues.

IX. Unable to Run Ads Due to Facebook System Errors

In some cases, even when you comply with Facebook’s policies, your ads might still not be approved due to a technical glitch in Facebook’s system. If this happens, review your content to ensure it adheres to Facebook’s guidelines, and then report the issue to Facebook for resolution.

X. Some Words to Avoid in Facebook Ads

In addition to the terms already mentioned, there are other words that violate Facebook’s advertising policies and should be avoided, including:

  • Acne, scars
  • Tobacco products
  • Sensitive body parts, weight gain, weight loss
  • Bones, joints, sinusitis, dietary supplements, dieting, alcohol
  • Household registration book, land title deed, passport, driver’s license, dating

Here is the detailed information about the words that violate Facebook’s policies, compiled and selected by buybm365.com to provide accurate knowledge for readers. To learn more about the advertising policies Facebook has in place, let’s explore further to avoid making those violations.
We hope that with the information above, you can avoid using prohibited words in Facebook ads.

If you need the most reputable payment method and advertising account provider, you can message the fanpage buybm365.com-Ads to receive advice from HT Media. In addition, you can follow the articles. Latest articles related to our Digital Marketing.
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