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Simple and quick instructions for recharging Facebook ads

HT Vũ Ngọc 16 Jan, 2025 Facebook Marketing

Businesses need to align advertising efforts with payment for Facebook. To ensure a smooth advertising campaign, you must understand and familiarize yourself with this social network’s payment tools. This article by buybm365.com will guide you on how to top up your Facebook ad account quickly and easily.

I. How to Pay for Facebook Advertising Fees?

Since Facebook became the largest social media platform in the world, more and more investors have been pouring money into it. Additionally, the growing user base has created a highly potential advertising environment. As a result, Facebook has allowed businesses to run advertising campaigns on its platform.

When running an advertising campaign, you have two options: you can either manage it yourself or hire an organization to help you top up your Facebook ad account. Accordingly, when making payments, if you hire an agency to manage your ads, you will need to pay them. If you run the campaign yourself, you will need to pay Facebook directly. In this case, you must integrate your desired payment methods into your account.

To make payments to Facebook, you must have admin access to the ad account. If you have previously paid for Facebook ads, it will default to automatic payment. However, if this is your first time using Facebook Ads, you will need to set up manual payments.

II. Facebook Advertising Payment Methods

As more advertisers trust and invest in advertising on Facebook, the platform has continuously provided payment services to support its customers. Currently, there are three main Facebook ad payment methods that are widely used. In addition to meeting basic payment needs, each method offers its own advantages in specific situations. You should consider your purpose to choose the most suitable payment option.

1. Payment via Visa Card

This is considered the most common payment method worldwide due to its convenience and simplicity. Additionally, another reason is that only Visa/Mastercard cards can support international payments for Facebook.

To make a payment, you need to add your card details to your ad account. Another requirement is that your account must have sufficient balance to cover your ad spending limit.

When using a Visa card for payments, you can choose from three different types of cards:

  • Visa/Mastercard Debit – Debit Card: You need to load money into your account beforehand. When running ads, Facebook will deduct the exact amount directly from the card.
  • Visa/Mastercard Credit – Credit Card: With this card, your advertising fees will be paid in advance by the bank. At the end of the month, you will need to settle the amount with the bank.
  • Visa/Mastercard Prepaid – Prepaid Card: Similar to a Debit card, you need to load money into the account beforehand.

Note:

When registering for a payment account, prioritize long-standing reputable banks such as Vietcombank, Techcombank, BIDV, or ACB. It is advisable to avoid using Visa cards from banks like Agribank, MB, or Sacombank. This is because, in past transactions, there have been cases where accounts from these banks defaulted on ad payments, leading Facebook to block them.

Additionally, when creating your card, ensure that it is activated for international payments to use it for Facebook advertising.

2. Payment via Discount Coupons

You can use discount coupons (if available) to pay for your campaign’s advertising costs. On Facebook, these discount coupons are referred to as Coupons. They can cover part or all of the advertising service fees. To obtain these coupons, the advertiser must be a large and reputable agency or advertiser in the marketing industry.

3. Preloading Funds into the Ad Account

With a Visa card, you can only make payments up to a limited amount per day. This limit varies depending on factors such as your account’s credibility and your payment history with Facebook. This limitation can pose challenges for large-scale advertising campaigns.

On the other hand, using the method of directly preloading funds into your Facebook ad account does not have this restriction. This approach is more suitable for businesses with the following objectives:

  • Expanding the reach and duration of ad appearances.
  • Utilizing high-cost advertising packages.
  • Accelerating campaign progress or ad visibility to users.

When you preload funds directly into your ad account, your advertisements are ensured continuous display. This method is ideal for short-term campaigns that require attracting a large number of customers. Additionally, you may benefit from certain priority payment services when using this prepaid method.

However, you should carefully consider using this payment method. If your account is locked, the funds within it will also be frozen. In such cases, there is a high possibility that you may lose the entire balance in the account. Furthermore, before choosing this method, you should estimate the required budget to avoid insufficient funds that could disrupt your advertising campaign.

III. How to top up advertising on Facebook

To make the process convenient for users, the steps to top up your Facebook ad account are designed to be straightforward. Follow the steps below to complete the process:

Step 1: Log in to the account managing your advertising campaign.
Step 2: Go to the Ads Manager.
Step 3: Access the Billing section and then go to Payment Settings.
Step 4: Select Add Payment Method (if this is your first time making a manual payment). Then choose a payment method such as Visa card, coupon, PayPal, etc.
Step 5: If Facebook prompts you to enter verification information (usually when choosing a Visa card), provide accurate details. Then confirm by clicking Continue.
Step 6: Click Add Money and enter the amount you wish to deposit into your account.
Step 7: Confirm the transaction and check your account balance.

Note:

  • The money you deposit into your account will remain indefinitely as long as your account is not locked. This means the balance will not expire, though you will still incur charges for services used.
  • Plan your budget and campaign duration carefully. Facebook does not allow refunds of unused balances back to your card. This means if you do not spend all the money you added, you will not be able to retrieve the remaining amount.

Note: When running an advertising campaign, you should avoid changing your payment method. If you make this mistake, it could result in your ad account being disabled.

IV. Why Can’t Businesses Add Funds to Their Facebook Ad Account?

Sometimes, businesses or individuals may encounter issues when trying to add funds to their Facebook ad account. Below are five common errors and how to resolve each one.

1. The Payment Card is Not Supported by Facebook

Facebook’s advertising services only support three types of Visa cards: Prepaid, Credit, and Debit. If you’re certain that your card belongs to one of these types but still receive an error message, it could be because you haven’t activated international payment features for your card, or you may have entered the card details incorrectly.

Solution:

  • Check if your card has international payment capabilities enabled. If not, visit an ATM or go to the bank for assistance.
  • Verify that the card details entered in the payment information form are correct.
  • If the error persists after verification, contact Facebook’s customer support team for further assistance and detailed guidance.

See more products: Buy advertising accounts

2. The Payment Card is on Facebook’s Restricted List

This issue often occurs with bank accounts from Sacombank, Agribank, or MB. This is because many account holders from these banks have previously defaulted on paying for Facebook ads.

Solution:

  • Switch to a different bank account for payment.
  • Add an alternative payment method to ensure your campaign isn’t interrupted.
  • Contact Facebook’s customer support team to request assistance in resolving the issue.

3. Payment Method Temporarily Suspended

Typically, a payment method is suspended for security reasons. When Facebook detects unusual activity, such as a previous instance of defaulting on ad payments or suspicions that the card used may have been stolen, it will trigger a temporary suspension.

For example, allowing someone abroad to borrow your card for payments may be flagged as unusual activity by Facebook.

Solution:
You need to contact Facebook’s customer support center to explain the situation and provide evidence that your account has not violated Facebook’s policies. Afterward, you can request assistance to reinstate your Facebook ad payment method.

4. Insufficient Funds or Unpaid Advertising Debt

If your card does not have enough funds to complete the payment for Facebook ads, you will receive an error message. A similar issue can occur if you have unpaid debts from previous transactions. This situation is common for businesses or individuals using credit Visa cards.

Solution:

  • Check your account balance and ensure there is enough money to cover the payment. Review past advertising campaigns to see if you have used the card without paying for any previous transactions.
  • Verify the card details to check the balance and any outstanding debts from previous transactions. If there is an outstanding debt, make the payment immediately so Facebook will allow you to continue running ads on their platform.

5. Payment Declined by the Card

This issue occurs when there is a problem with your card. If Facebook sends a payment request but the card declines the transaction, you will receive an error message.

Solution:

  • Check the balance on your card. Some banks require a minimum balance to keep the card active. For example, Techcombank may have such a requirement.
  • Verify if the payment amount for the ad campaign exceeds the card’s payment limit.
  • Contact the support center if you’ve completed the checks but are still unable to resolve the issue.

V. What to Do If You Can’t Add Funds to Facebook?

When you encounter errors that disrupt the process of adding funds to your Facebook ad account, you can follow the suggestions below to successfully resolve the issue:

  • Check your account balance to ensure there are enough funds to complete the transaction. Also, review any outstanding debts from previous transactions. It’s especially important to check before the monthly billing date for your ad service.
  • Add at least two payment methods to your Facebook Ads account. This will provide flexibility to continue your campaign if one payment method encounters issues. Be sure the payment methods you add meet the following criteria:
    • Supported in your region.
    • The card has a CVV code.
    • Not linked to multiple accounts, as Facebook limits the number of accounts that can be linked to each payment method.
  • Check the payment limit on your card and compare it with the amount you need to pay. If the limit is too low, consider reducing your campaign costs to fit within the available limit or use an alternative payment method.
  • Contact customer support if the error persists after completing all checks.

VI. Important Considerations When Adding Funds to Facebook Ads

When manually adding funds to your Facebook ad account, you should be aware of the following points:

  • Account balance updates: Your ad account balance may update immediately or take a few days after confirming the payment, depending on the payment method and country.
  • No refund of remaining balance: Facebook does not refund any remaining balance in your ad account to your Visa card.
  • No expiration on funds: The money in your account has no time limit for retention, as long as your account is not suspended or locked.
  • Funds frozen when account is suspended/locked: If your account is suspended or locked, the funds in the account will be frozen.
  • Transaction history: Transaction history is recorded in the “Billing” section, where you can review detailed charges incurred by Facebook.
  • No additional fees from Facebook: When paying manually, Facebook does not charge extra fees, but you may incur small fees from payment method providers.
  • Payment limits with Visa cards: When using a Visa card, there is usually a payment limit. This limit varies depending on the payment method, country, and other factors.
  • Administrator access required: You must have administrator access to the account in order to add funds to Facebook.
  • Manual payment only: The option to add funds directly to the account is only available for manual payment methods.
  • Daily deductions: Advertising fees may be deducted daily from your account balance.
See more products: Buy advertising accounts

Important Considerations When Adding Funds to Facebook Ads

The information provided above covers key aspects of adding funds to your Facebook ad account. We hope the content of this article helps you understand how to add funds, as well as common errors you may encounter during payment.
If you need the most reputable payment method and advertising account provider, you can message the fanpage buybm365.com-Ads to receive advice from HT Media. In addition, you can follow the articles. Latest articles related to our Digital Marketing.
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