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Share the fastest and most effective advertising methods on Facebook

HT Vũ Ngọc 12 Jan, 2025 Facebook Marketing
Currently, Facebook is one of the most widely used social media platforms. According to statistics from Napoleon Cat as of June 2021, the total number of Facebook users in Vietnam is nearly 76 million. Therefore, advertising on Facebook helps many sellers achieve maximum sales. So, is it easy to run effective ads on Facebook? The following article will help you address this question.

I. Reasons You Should Use Facebook Advertising Strategy

Currently, Facebook is no longer a completely free sales channel as it once was. If you want to build your brand and products on this social platform, it means you need to pay a certain amount for advertising.
However, instead of focusing only on costs, think a little more about profits. Effective Facebook advertising will help your products reach a broader audience, increase your sales, and gain more exposure. Here are some benefits of using Facebook advertising:

  • Maximum reach and interaction capabilities allow your ads to connect with other pages or websites.
  • The ability to target the right audience based on gender, age, location, geography, interests, and more.
  • With an impressive ad design, you can unknowingly leave a lasting brand impression on your customers.
  • During the advertising process, you will receive more follows, likes, and comments on your personal Facebook or Fanpage where your ads are running. Likes, shares, and comments on the ad will increase customer trust in your product.

See more products: Buy advertising accounts

II. Tips for Running Effective Facebook Ads

Here are some highly effective and simple Facebook advertising methods that won’t require excessive costs or time:
Summary of effective ways to run ads on Facebook that you don't know about

1. Focus on Investing in Ad Images

According to surveys, images attract 80% of the viewer’s attention compared to text. Therefore, investing in images is essential when running Facebook Ads. This helps reduce costs and reach a larger audience.
The images you post should align with the content and be designed attractively to capture the reader’s attention as they scroll through their feed. The layout, proper image proportions, and a brief overview of your offers (like promotions, store locations, contact information, etc.) are important to convey.
Each social media platform has its own guidelines for the optimal image sizes for various types of posts. You can use software to crop images according to the required size or edit them as desired before uploading. This approach will help make your Facebook ads more effective.

2. Ensure Content is Relevant and Appropriate for the Target Topic

If you’re new to running ads or unfamiliar with how Facebook Ads work, avoid choosing the “like fanpage” option at first. Each “like” is monetized, which can quickly add up in costs. Instead, focus on creating good content, as this is a crucial factor for running effective Facebook ads. You don’t need to worry about the style of writing, but your content must meet the following basic criteria:

2.1. The Content Must Be Authentic and Unique

Facebook tends to prioritize posts with fresh, creative content and images on users’ news feeds. This is why businesses in the food, fashion, accessories, cosmetics, etc., sectors need an advertising team to frequently update and diversify images and content to minimize repetition and prevent boredom.
Constantly changing your posts and keeping things fresh and innovative helps your ads stand out and gain more visibility, ensuring your audience stays engaged.

2.2. The Content Should Connect with the Audience’s Emotions and Psychology

An effective Facebook ad is one that taps into current trends and resonates with the target audience’s emotions. This can only be achieved if you truly understand your customers and your product, allowing you to create content that appeals to them.
Additionally, the content must align with the images and the theme of the product you’re advertising. If the image and content are inconsistent, it can confuse the audience, leading to a lack of focus and potentially a misunderstanding of your intended message. Ensuring consistency across visuals and text will help make your ad clearer and more impactful.
The article content is accurate and compatible with the product you want to advertise

3. Learn and Advertise During the “Golden Hours”

The most effective times to run Facebook ads are from 8:30 AM to 7:00 PM. It’s important to avoid running ads late at night, particularly after 10:00 PM, as most users tend to focus on entertainment activities rather than making purchasing decisions at this time. Therefore, it’s essential to find out and determine the optimal time for your ads. Here are a few suggestions:

3.1. Determining the Best Time to Run Ads:

Rather than running ads at a single point in time, it’s better to divide your campaign into different phases. For instance, businesses selling apparel tend to see the best results during the first 10 days of the month and on Thursdays and Fridays. This is because weekends generally have higher shopping and leisure activities, leading to more customer purchases during these times.

3.2 Determining the Right Time of Day to Run Ads:

Depending on the product you’re selling and your target audience, you can determine the most suitable time to run your ads. For instance, users are more likely to be active on Facebook at 9 AM, 12 PM, 3 PM, and 9 PM. These are times when people typically take breaks, so part of their downtime may be spent browsing Facebook. This increases the chances of reaching and engaging with your target audience, resulting in more effective Facebook ads.
See more products: Buy advertising accounts

4. Avoid Running Too Many Ads in a Short Period

It’s not advisable to exhaust your entire budget on a single ad campaign. This approach doesn’t provide consistent exposure to your audience and can result in higher costs. Instead, consider breaking down your ad frequency and budget into multiple smaller campaigns throughout the month. This way, customers will see your content more regularly on their newsfeeds, increasing their chances of engaging with your content and improving your ad reach.
The frequency of running ads directly affects the quality of ads

5. Target the Right Customer Audience for Your Products and Services

One of the sales principles that many experts emphasize and businesses apply is, “Sell what the customer needs, not what you have.” Knowing your customers’ needs but failing to deliver your product to them is a major mistake. Therefore, you need to segment your customers into groups based on their needs, geographic locations, and other factors. There are many ways to identify your target audience, but here are some simple and effective methods:

5.1. Age

For effective Facebook ads, it’s important to break your audience into different age groups, such as young adults, middle-aged individuals, and seniors. For example, using trendy content aimed at young adults won’t be effective for senior ads, as it may confuse them and fail to grab their attention.

5.2. Customer Insights

Understanding customer insights is crucial, as it directly impacts the success of your advertising campaign. Customer insights involve interpreting customer behavior and trends based on available data, which can help you improve your products, services, and increase sales.

5.3 Behavior

What you might not know is that Facebook tracks users’ interactions, behaviors, and preferences. Therefore, you should make the most of Facebook’s algorithm to ensure you reach your ideal customer segment most accurately.

6. Test Multiple Ad Formats with the Same Content

Instead of using a single ad format for the same content, you should divide your budget and experiment with different ad formats. This approach will help you identify the most effective Facebook ad format that resonates with your audience and aligns best with your product.
This strategy allows you to minimize advertising costs while optimizing product marketing. However, there are a few things to keep in mind when testing multiple ad formats for your product:

6.1. Grab Attention

The first impression will stay in the customer’s mind the longest, so in Facebook ads, the image is the key element that attracts and engages the audience. To achieve this, you need to decide what will make your target audience stop scrolling.
For food and beverages, the image should be visually appealing and appetizing to stimulate hunger.
For clothing, the visuals and designs must be varied, attractive, and suitable for different audiences.
For cosmetics, the ad should address the customer’s concerns, highlight their current issues, and offer a practical solution.

6.2. Create Desire and Excitement

Next, you need to evoke the customer’s need and desire for the product. Highlight its features, benefits, and how essential it is in their daily life or work.
For example, you know that the time between 10:30 AM and 1:00 PM is lunch hour, and many people feel hungry during this time. You can post ads featuring delicious food images that will trigger their appetite.

6.3. Encourage Action

Finally, include a strong call-to-action (CTA) through slogans, exclamatory phrases, or questions. This will maximize the chances of customers taking action and making a purchase.

Tapping into Psychology to Drive Customer Purchase Actions
In addition, to improve Facebook ads’ effectiveness, businesses should also focus on optimizing Facebook ads to save costs and increase results

See more products: Buy advertising accounts

III. Key Considerations for More Effective Facebook Advertising

When running ads on Facebook, there are a few important things to keep in mind to maximize marketing results and sales.

  • Set Clear Objectives: Define clear criteria, goals, and expectations to select the most appropriate approach.
  • Accurate Target Audience: Properly identify and analyze the right target segment for your product.
  • Engaging Content: Ensure that your images and videos are visually appealing and aligned with the product theme to capture viewers’ attention.
  • Focus on Key Products: Increase the frequency of ads for your main products to boost visibility.
  • Automate Comment Responses: Set up automated replies in the comment section to address customers’ needs when they inquire.
  • Avoid Sensitive Content: Do not use sensitive words or images in your ads, as they may violate Facebook’s advertising policies.

Running effective Facebook ads isn’t easy. It requires investing both time and money to achieve the desired results. Hopefully, the above tips will be helpful in reaching more customers, maximizing your revenue and profits. Additionally, businesses can consider contacting agencies that specialize in Facebook advertising to optimize cost-efficiency and improve campaign outcomes.

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