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Reasons why the page is blocked from ads and how to handle it

HT Vũ Ngọc 22 Jan, 2025 Facebook Marketing
To ensure a healthy environment for users, Mark Zuckerberg has implemented many new regulations regarding the use of Facebook. Among them, we cannot overlook the regulations and content moderation campaigns for advertisements. There have been many cases where pages were blocked from advertising, even though they were operating normally before. So, why do pages get blocked from ads, and how can this be resolved? All of these questions will be answered in the article below.

I. Reasons why a page may get blocked from ads

1. Many administrators have their accounts blocked

This is a reason for a page being blocked from ads that few people consider, but it is very much a reality. When an organization or group has too many members with problematic accounts, it’s understandable that the quality of the group or organization will be questioned.

The same applies to Facebook pages. If there are many administrators whose accounts are reported or blocked for violating Facebook’s policies, Facebook will suspect that the page managed by these accounts may have issues as well. For Facebook’s automated system, if there is a problem with a page, it will automatically block it. As a result, posts on the Fanpage may be removed.

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2. Repeatedly owing advertising fees or encountering payment issues

To maintain a successful business partnership, it’s crucial to pay fees on time and have clear payment methods. This is a criterion used by many platforms, including Facebook, to evaluate partners.

Facebook is a free platform, but it also offers paid services such as advertising. When you use these services, you become a partner of Facebook. Facebook’s role is to help advertise your page, while your responsibility is to pay on time.

If you have outstanding payments or frequently encounter payment issues, Facebook will view you as an unreliable partner or even a potential fraud risk on its platform. To protect other partners and safeguard its own interests, Facebook will block ads for your page. In more severe cases, it could lead to your Fanpage being restricted from accessing certain features.

3. Advertising products that violate Facebook’s policies

While you can sell many products on Facebook, some items are banned. To maintain a healthy business environment, Facebook has outlined products that are either prohibited or restricted. Posting or advertising these items can result in your page being blocked from ads.

Prohibited items include: Weapons, ammunition, explosives, unsafe dietary supplements, surveillance equipment, cryptocurrency trading, payday loans, coin auctions, multi-level marketing schemes, tobacco-related products, pharmaceuticals, drugs, counterfeit goods, spyware or malware software, and illegal products.

Restricted items include: Alcohol, dating services, real-money gambling, state-run lotteries, online pharmacies, dietary supplements, subscription services, financial services, student loans, political propaganda.

If you advertise these prohibited items, it will be difficult to get support for your ads. Additionally, there is a high likelihood that your page will be blocked, and you may no longer find your Fanpage on Facebook.

4. Too many advertising accounts have been active on the page

Having many advertising accounts previously active on a page can lead Facebook to interpret this in two ways. The first is that the page seems unstable in terms of users. The second is that the advertiser may have used a banned account on this page, which led them to switch to using another account for ads.

In either case, Facebook may view this as a sign that the page is not a reliable partner for advertising. As a result, the likelihood of the system blocking ads for this page increases.

5. Violation of Section 28 of Facebook’s advertising policies

Copyright issues have been increasingly emphasized across platforms, and Facebook is also very focused on this matter, enforcing policies to protect intellectual property rights on its platform.

According to Section 28 of Facebook’s advertising policies, ads must not contain content that violates copyright. If you engage in activities that infringe on others’ intellectual property rights, the posts on your page will be immediately removed when detected.

6. Buying an old page with low engagement and immediately running ads

This is another situation that can lead Facebook to block ads. When an old page with low engagement suddenly starts running ads, there could be many reasons behind it. However, regardless of the reason, Facebook may suspect that the page is behaving unusually, is unclear in its activity, or is posting content that violates community standards or legal regulations.

7. Making mistakes when creating ads

Creating ads on Facebook isn’t just about signing up; to create a complete ad, you need to adjust several factors. During these adjustments, you may make some technical errors. These mistakes can lead to your ads being blocked, preventing you from publishing posts on your Fanpage.

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8. Errors on the landing page

Some pages, when posting ads, include a link to another website for promotion. This website can also affect the ability to post ads or run campaigns on your page. If your landing page contains errors in its content or negatively affects users, Facebook will flag it as harmful. As a result, your Fanpage may have its ads removed or blocked.

9. Facebook mistakenly flags the page

This is a reason that many people question: why would Facebook make a mistake in flagging a page? In reality, there have been many cases where accounts and pages that were operating normally and did not violate any rules were still blocked by Facebook after a sweep.

The explanation for this is that these pages may have some characteristics that are commonly found in pages that violate policies. Facebook may take the approach of “better safe than sorry” and block ads on such pages. In this case, there’s no need to worry too much; you just need to submit an appeal to Facebook.

Here are the reasons why your page may have its ads blocked. So, what should you do if you find yourself in these situations? Below are the solutions we’ve compiled for you to implement.

II. How to resolve when your page is blocked from ads

1. Appeal for the blocked Fanpage

First, find an account that has never been flagged or, ideally, one that has never managed any pages before. Add this account as an admin to your page. Then, remove the management rights of any existing admins who may have issues such as unpaid ads or frequent reports. It’s best to remove all old admins and leave only the new account you added.

Next, check the page quality section. If the page quality is green, you’re good to go. Then, visit the appeal link here: https://www.facebook.com/help/contact/2158932601016581

When you’re there, select “Other reasons” and fill out the following content:

“My Page ID: [insert Page ID] is currently under Disabled Ad. I believe I have read Facebook Policy carefully, and strictly follow Facebook Advertising Policy. Hence, kindly raise this case at the highest urgency and remove this feature limit so that my work will not be halted. Thank you.”

After submitting the appeal, you will need to wait a few days for Facebook to process it. Be cautious when submitting the appeal as submitting it incorrectly could result in a permanent ad ban on your page.

2. Create a Business Account

If you’re using a personal account and your Facebook ads are blocked, you can turn that personal account into a business account. Business accounts allow you to create additional ad accounts. If the existing ad account is blocked or unable to post on the Fanpage, you can create a new ad account and a new page to continue working within that business account.

Start by creating a new account, or ask someone else to help you with this. The new account will create a business account, then use it to create a new page, add new payment information, and all details must be different from those of the account you’ve registered.

After the page is created, ask the new account to assign you as an admin. At this point, your account will become a business account. You can then create a new ad account, a new page, and begin advertising as usual.

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3. Create a New Page

To avoid wasting time waiting for Facebook or going through the hassle of setting up a business account, the simplest solution is to create a new page. Once the new page is set up, you can share posts from the old page or link it to the old page to continue your work. This method will allow you to get back to your business quickly without having to do much or wait too long if your page’s ads were blocked.

4. Buy or Rent Another Page

If you don’t want to create a new page and your business is not entirely dependent on the old page, you can choose to buy or rent another page. This is also a popular advertising method, even for those who haven’t had their ads blocked.
For renting, you can ask the page owner to post about your product along with your contact information. Alternatively, you can rent the entire page for your own use. If you decide to buy a page, the process will be the same as what you did with the old page.

Above are the causes and solutions for when your page gets blocked from advertising. We hope this information will be useful for managing and advertising on your page.

If you need the most reputable payment method and advertising account provider, you can message the fanpage buybm365.com-Ads to receive advice from HT Media. In addition, you can follow the articles. Latest articles related to our Digital Marketing.
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