Overview of Personal Facebook Ads Accounts

See more products: Buy advertising accounts

What is a Personal Facebook Ads Account?

A personal Facebook Ads account is used to set up advertising campaigns for your Facebook or Instagram Fanpage without requiring extensive setup. It was created to meet the needs of individuals who want to run ads by themselves.

Advantages & Disadvantages of a Personal Ads Account

Advantages:

• Easy to create
• Quick setup
• Requires minimal procedures

Disadvantages:

• Limited features
• Cannot manage ownership rights for business assets and brands
• No centralized management capability
• Cannot create multiple different ad accounts

When should you choose a Personal Facebook Ads Account?

As the name suggests, this type of advertising account is intended for small businesses and individual users, rather than enterprises. If you are simply an online seller or only sell through a Fanpage without using a website, then a personal ads account is sufficient to meet your basic advertising needs.

However, if you are a registered business with a business license, have multiple employees, and a clear sales/business website, you need to use Facebook Business Manager. This type of account is designed for businesses that need to manage multiple online assets or run ad types that require in-depth optimization and stronger measurement capabilities.

What do you need to prepare before creating a new Facebook Ads account?

1. International Payment Card or Momo Wallet

You need to prepare an international payment card, such as a VISA or MasterCard, to pay for your advertising costs on Facebook. You can register for either a debit or credit card, as long as it is activated for international spending. It is advisable to choose reputable large banks like Vietcombank, ACB, BIDV, Sacombank, and other major banks for your international payment card.

If you enter the full information from the card to set it as the payment method for Facebook but receive an error, you need to call your bank’s customer service to check and inform them to activate the ability to pay for Facebook costs. They will assist you in activating this payment capability. This method of using an international payment card operates on a post-pay basis, meaning you run the ads first and pay Facebook later. Facebook will charge you daily or weekly, depending on the credibility of your advertising account.

Additionally, you can enter your Momo wallet information to deposit funds into your advertising account in the form of pre-paid credit. This is a pre-payment method for the amount you wish to use, essentially meaning you pay in advance.

In this case, Buybm365.com recommends using an international payment card rather than Momo.

2. Fanpage

You must have at least one Fanpage to run ads, as Facebook currently only allows ads to be run through Fanpages, not personal Facebook profiles. Therefore, ensure you have a Fanpage to start running ads. If you do not have a Fanpage yet, create one. If you want to run ads for someone else’s Fanpage, ask them to grant you permission as an advertiser for that Fanpage.

How to create a new Personal Facebook Ads Account

Step 1: Log into your Facebook account.

Step 2: Click the “+” button in the top menu bar, then select “Ads.”

Don’t create the ad just yet; instead, follow the next steps.

Step 3: Click on the Settings icon.

Step 4: Select the ‘Payment Settings’ section.

Next, click on ‘Add Payment Method’

Step 5: Choose the type of payment method you want, then click “Continue”.

Now you have completed the configuration for your personal Facebook Ads account, and the account is ready to run ads.

How to Use a Personal Facebook Ads Account

How to Grant Permissions to Others to Manage Your Ads Account

If you want to grant access to others to use your ads account, you need to be friends (have added each other) with the person you wish to grant access to.

Then follow these steps to add someone to your ads account:

Step 1: Click on the ‘Settings’ icon.

Step 2: Click on the ‘Add People’ button

Step 3: Enter your friend’s name from your friend list and assign them access to the ads account

Explanation of Ads Account Access Permissions:

• Ads Account Administrator: This person has full admin rights like you; they can add or remove new members and have complete access to the ads account. This is the highest level of access, so you need to consider carefully before granting this permission to others.
• Advertiser on the Ads Account: This person can create and manage advertising campaigns in your ads account, but they cannot add or remove any members from your account.
• Ads Account Analyst: This person only has the right to view the data reports of the campaigns in the ads account. They cannot create or edit campaigns and cannot add or remove members from the ads account.

After you have designated the friend you want to add and assigned their access rights, you just need to click the ‘Confirm’ button.

Finally, remind the person you just added to the ads account to check the notification section (the bell icon) on Facebook. They will receive a notification that you invited them to the ads account, and they just need to accept the invitation to access your ads account.

How to Create a New Advertising Campaign

Step 1: Click on the three horizontal lines icon and select ‘Ads Manager.

Step 2: Click on the ‘Create’ button

Step 3: Choose your advertising objective

Then, name your advertising campaign and select ‘Continue.’

Step 4: Target the audiences you want your ads to reach

You can target potential customers based on:

• Location
• Age
• Gender
• Interests & Behaviors
• Language

You can track the estimated number of potential customers that your ads can reach on the right side of the screen.

Don’t forget to enter the budget you want to allocate for the ads before clicking the ‘Next’ button.

Step 5: Create your ad.

You can choose an existing post from your Fanpage to run ads or create a completely new ad. You can preview how your ad will look on the right side.

Once you are satisfied, just click ‘Publish.’ That’s it! You have successfully set up a new advertising campaign.

Explore tools to support your advertising efforts

You can discover many interesting tools to help you create more specialized advertising formats and enable you to build higher-quality target audiences in the ‘Shortcuts’ section.

Learn more by clicking on the three horizontal lines button on the left and explore the various interesting tools available in Facebook Ads

Summary:

This article provides a comprehensive overview of personal Facebook Ads accounts and basic usage instructions for this type of advertising account.

To learn more about effective advertising methods and how to use the tools in Facebook Ads Manager, please stay tuned for more in-depth articles that we will be updating.

If you need the most reputable payment method and advertising account provider, you can message the fanpage buybm365.com-Ads to receive advice from HT Media. In addition, you can follow the articles. Latest articles related to our Digital Marketing.