Overview and Guide on How to Create a Google Ads Account
If you want to start running ads on Google and other platforms they own, such as YouTube, Google Maps, Google Play, Google Shopping, etc., you will need a Google Ads account.
In this article, we will explore the Google Ads account and guide you on how to create a new Google Ads account.
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What is the Purpose of Creating a Google Ads Account?
A Google Ads account is used to set up and manage advertising campaigns on Google-owned platforms and its affiliated partners. With a Google Ads account, you can easily create various types of ads, choose the appropriate advertising channels, and target audiences that align with your business goals.
In addition, Google Ads provides highly specific and detailed reports with clear statistical data, allowing you to track the effectiveness of your campaigns and assess their impact on your business.
Which Channels Can You Advertise on Using Google Ads?
Google owns several high-profile products with massive user bases, along with an extensive network of partners. Currently, Google holds the largest market share in online advertising globally, reaching up to 95% of internet users. Below is a list of key advertising channels within the Google Ads ecosystem:
Google Search Engine:
Placing Search Ads in Top or Bottom Positions on Search Results Pages
Youtube:
Place video ads that appear during video playback on YouTube or at the top of the first search results on YouTube.
News websites, mobile apps, and online games
Google Shopping:
Ads for products you are searching for on Google. This type of ad is widely favored by e-commerce websites due to its ability to display detailed products, provide clear information, and achieve a high conversion rate.
Google Map
Ads that appear on the Google Maps platform to promote the business address of advertisers, aiming to increase customer visits to their stores.
What You Need to Prepare Before Creating a Google Ads Account
1. International Payment Card or Momo Wallet
Google requires advertisers to preload funds into their Google Ads account before they can start running ads. This process is similar to using a prepaid subscription with mobile network providers.
You can use an international payment card or a Momo wallet to add a payment method and credit your Google Ads account.
Note: You must deposit at least 160,000 VND into your Google Ads account during the initial deposit to complete the new account creation process
2. Website
Step 2: Click on the “Sign Up” button in the upper right corner of the screen.
Step 3: Enter your website address and then click “Next.”
Step 4: Create the first mandatory ad campaign as outlined in the preparation section.
Enter the sample ad content that Google requires you to set up. Make sure to fill in all three headline lines (each line should not exceed 30 characters) and two description lines (each description should not exceed 90 characters). Once you have completed all the required content, click “Next” to continue.
In the following sections, you’ll select keywords and the locations where you want your ads to appear. You can simply click “Next” without worrying about making any adjustments, as this campaign is just for completing the Google account creation process. Once you finish setting up your account, you should delete or pause this initial campaign.
Step 6: Enter a name for this campaign.
Step 8: Enter the amount you want to deposit into your Google Ads account and add your international payment card information as the payment method for your Google Ads account.
After entering all the required information, carefully read Google’s terms and conditions, check the box to agree to their policies, and then click “Submit.”
At this point, Google suggests that we create the types of conversions we want from the ads to easily evaluate the effectiveness of the campaign. You can set up this step now or skip it.
In this case, Buybm365 will skip this step to quickly complete the Google Ads account creation and will provide detailed instructions for creating conversion types to measure in subsequent articles.
Then, select the “All Campaigns” section.
Next, you need to switch your account interface to the expert mode. The default interface is a smart mode that lacks many important features you will need later.
To switch to a more professional interface, click on the tools tab in the upper right corner and then select “Switch to Expert Mode.”
Click on “Switch to Expert Mode.”
Next, you can select the status of the initial campaign that Google required you to create before completing your account setup. You can turn it off or delete it and create other campaigns according to your preferences.
How to Set Up Your Google Ads Account
After successfully creating your Google Ads account, the next step is to enter all the necessary information for your account.
First, go to the “Tools” section, then select “Setup.”
Next, you need to update your ad account name for easier management in the future. If you don’t set a name, your account will default to a nine-digit ID number, which can often make it difficult to distinguish.
Next, you need to enter your contact information so that marketing specialists or Google support teams can easily reach you to assist or resolve any issues that may arise during your advertising campaigns.
If you need the most reputable payment method and advertising account provider, you can message the fanpage buybm365.com-Ads to receive advice from HT Media. In addition, you can follow the articles. Latest articles related to our Digital Marketing.
