Notes for creating good and quality PR articles
To promote a business or product, advertising content is essential. Writing a compelling PR article that makes readers interested in learning more about the business or product is a challenge. In this article, we’ll guide you on how to craft the best PR articles.
I. What is a PR Article?
PR (Public Relations) refers to activities that are planned and strategically executed with the aim of building a brand’s reputation and affirming the value of a company’s products or services. A PR article is a part of these activities.
These articles serve as advertisements for the brand and products, with the goal of attracting public attention and establishing trust with customers. A good PR article should have engaging content, smooth and polished language, while still being credible and focused. Additionally, the article must provide valuable and useful information to the reader.


3. Plagiarism
One of the most common reasons for a PR article’s failure is plagiarism, where content is stolen from other sources. This not only damages the reputation of the business but also undermines the credibility of the writer. Google’s algorithms have become increasingly sophisticated, so it’s nearly impossible to get away with plagiarism.
Even if you manage to plagiarize successfully, repeating content will struggle to grab the attention of your audience. Users are generally attracted to fresh and unique ideas, so recycled content will fail to captivate them.
4. Lack of a Clear Development Plan
Successful PR articles require a clear and detailed plan. The plan helps you understand the precise goal of the article and the steps necessary to achieve that goal. It also helps you manage deadlines efficiently, ensuring you can organize your work and meet the required timelines.
5. Lack of Understanding
A major reason PR articles fail is a failure to understand the psychology of the target audience or to accurately represent the company’s product or service. If the article doesn’t meet the needs or expectations of the readers, they will lose interest and won’t bother engaging with the product or service being promoted.

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4. Meeting Content and Format Requirements
IV. Steps to Build an Effective and Engaging PR Article
1. Clearly Define the Purpose of the PR Article
Each business will have different objectives when writing a PR article. Here are four common goals for PR articles:
- Event PR: Introducing a new product or service.
- Sales PR: Boosting product sales.
- Brand Awareness PR: Increasing brand recognition.
- Crisis PR: Addressing and managing a media crisis.

2. Research the Topic to Write About
To write an effective PR article, the first step is to define the topic clearly. To choose a topic that resonates with the target audience, you need to put yourself in their shoes. Then, conduct thorough research on the subject. You can gather information from various sources, including the internet, books, and magazines, which will help you identify the best approach, expression, and presentation for your article.
3. Understand Your Target Audience for the PR Article
The target audience refers to potential customers who may be interested in your business’s products or services in the future. To reach this audience, you should utilize available traffic or paid traffic from online and offline media channels to communicate your brand to potential customers.
Before writing your PR article, it is important to clearly define the target audience. Once you have identified them, consider the following points when crafting your article:
- Choose the appropriate language style.
- The article should flow naturally.
- Provide accurate, useful information and highlight the key features of the product to persuade them to make a purchase.
- Highlight what differentiates your business from competitors to make your offering stand out.
- Address the problems or challenges your target audience may be facing.
4. Create the Core Message of the Article
Great PR articles are not only about well-crafted words but also about the message they convey.
For example, if you’re writing a PR article about dental floss, the core message could be that using good dental floss is beneficial for oral hygiene and helps maintain aesthetic appeal. Once readers understand this, their perception of oral hygiene might change, leading them to seek out and purchase the product.
A strong PR message not only boosts business but also has the potential to influence customer perceptions and behaviors. When a business creates value and benefits for the community, it garners public admiration and support.
5. Length of the PR Article
In practice, PR articles have a word limit. For print articles, the maximum length is typically 300 words, while online articles can go up to 650 words. Therefore, it is essential to focus on the key message you want to convey, structure the article clearly, and ensure that each word serves a purpose. Avoid lengthy, convoluted writing that makes it difficult for readers to understand the main points or find the information they are looking for.

6. Create an Outline and Structure
Based on the information you’ve gathered, create an outline for your PR article. This will help you summarize the key points and organize the content in a coherent manner. The outline helps ensure the article remains focused and doesn’t wander off-topic, which could compromise the quality of the information. During the writing process, you can add more points or adjust the structure to make it more logical and easier to read.
Additionally, place the most interesting or attention-grabbing sections at the top of the article and less important information towards the bottom. This strategy keeps readers engaged and encourages them to read the entire piece.
7. Write the Article
When writing, focus on creating engaging content that will captivate the reader. Avoid being verbose and instead concentrate on providing valuable information. The goal is to guide the reader to take the desired action—whether it’s remembering the product or service, liking or sharing the article, or visiting the website.
Towards the end of the article, subtly encourage the reader to make a purchase. However, be careful not to push too aggressively, as this could alienate your audience.
8. Proofread and Edit the Article
Repetition and spelling mistakes are common errors that many writers encounter, and they can greatly affect how readers perceive the article. To avoid this, thoroughly proofread the article at least once or twice after writing. It also helps to use spell-checking tools to catch any grammatical errors or awkward phrasing. Proper editing ensures the article is polished and professional, making it more appealing and easier for the audience to read.

V. 3 Formulas for Creating the Most Popular and Effective PR Content
1. PAS Formula
Specifically, this formula focuses on:
- P – Problem: The PR article needs to highlight the problems that consumers are facing.
- A – Agitate: Briefly and clearly explain the causes and factors that make the problem worse. At the same time, present the issue in an engaging and subtle way to capture the reader’s attention.
- S – Solve: To conclude the article, you need to provide a solution to the customer’s problem along with a call to action.

2. 3S Formula
The 3S formula includes:
- Start: The PR article should focus on a specific “star” such as the consumer, the company itself, or a product/service. Avoid using too many characters, as this could confuse the reader and make the article feel disorganized.
- Story: Share the most representative story the “star” has gone through. Be sure to select distinctive and impactful details to create an engaging narrative for the reader.
- Solution: Discuss the solution or actions the “star” took to achieve success. Ensure that the content remains truthful, and avoid overemphasizing its attractiveness.
3. Strings Formula
This writing style is based on listing and summarizing, providing useful information to the reader. It focuses on the product and brand, so it requires clarity, coherence, consistency, and objectivity.
