If you’re exploring Facebook advertising, you’ve likely come across the term “Nolimit account”. This type of account is widely used because it allows advertisers to run high-budget campaigns without spending restrictions. However, Nolimit accounts are generally divided into two popular types: Full BM (Business Manager) and Share Link. Each option comes with its own set of advantages and disadvantages. So, how do you determine which one is best suited for you? Read this detailed comparison to make an informed decision.

1. What is a Nolimit Full BM Account?

A Nolimit Full BM (Business Manager) account is a business advertising account where you have complete control and management access. Within this BM, you can create additional ad accounts (within the allowed limits), add users, and assign different access levels. Additionally, you can take advantage of various Business Manager features.

1.1. Advantages of Nolimit Full BM Accounts

Full Control: You have complete control over your ad account, including managing users, handling ad accounts, and overseeing assets within BM. You can utilize all business account advertising features.

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Ability to Create More Ad Accounts: With Nolimit accounts, once you make payments, Facebook allows you to create new ad accounts within BM. You can customize these accounts with different countries, time zones, and currencies as needed.

Access to Business Account Features: A Nolimit Full BM account enables you to fully utilize all business ad account features, including Pixels, Catalogs, Events, and more.

1.2. Disadvantages of Nolimit Full BM Accounts

Requires Warm-Up Time: Since a Nolimit Full BM is an account that has not yet run ads, you will need to “warm up” the account before scaling your campaigns. Start with small-budget ads and gradually increase spending to build trust and reduce the risk of unexpected Facebook reviews.

Requires Advanced Knowledge: To maximize the potential of a Full BM account, you need in-depth expertise in Facebook advertising, including BM management, Pixel utilization, and asset management within Business Manager.

Using a Nolimit Full BM account grants you full control over your advertising assets. However, you must be prepared to spend time warming up the account before running high-budget campaigns.

2. What is a Nolimit Share Link Account?

A Nolimit Share Link account is a type of Facebook ad account created from a Business Manager (BM) that has spent a significant amount of money, often a BM2500. These accounts have a higher trust score compared to other accounts and are less likely to be flagged since the main BM has a strong advertising history.

2.1. Advantages of Nolimit Share Link Accounts

High Trust Score: Since the original BM has a solid history of ad spending and activity, Share Link accounts are generally rated higher in trust by Facebook. This means the account is less likely to be flagged, and ads are approved faster.

Immediate High-Budget Ads: Unlike Full BM accounts, you don’t need to warm up the account. Once you purchase a Nolimit Share Link account, you can start running high-budget ads immediately without worrying about sudden Facebook reviews.

Ease of Use: Share Link accounts are simpler to use compared to Full BM accounts. You don’t need in-depth knowledge of Business Manager settings or advanced features. Once you receive the account, you can start running ads right away.

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2.2. Disadvantages of Nolimit Share Link Accounts

Limited Control: You only have access to use the shared account, but you don’t have full management control over the original BM. You can’t create new ad accounts or modify BM settings. The owner of the original BM retains control over access permissions.

Restricted Features: You can only use the basic advertising features, while the business-level management tools of the main BM remain inaccessible.

A Nolimit Share Link account is easy to use and allows for immediate high-budget advertising without requiring warm-up time. However, you don’t have full control like with a Full BM account.

3. Which Option is Right for You?

Choosing between a Nolimit Full BM and a Share Link account can be challenging, as each has its own pros and cons. Here are some guidelines to help you decide:

3.1. Choose a Share Link Account If

• You’re a beginner with limited experience in Facebook advertising.
• You want to run high-budget ads immediately without warming up an account.
• You prioritize high trust levels for faster ad approval and fewer Facebook reviews.
• You don’t need full control or advanced features of a business ad account.
• Your ad budget is focused on a single account, and you don’t need multiple accounts.

3.2. Choose a Full BM Account If

•  You are an experienced advertiser with expertise in business ad account management.
•  You want full control over your ad account, including security and adding team members.
•  You have a long-term ad strategy and require multiple ad accounts for various campaigns.
•  You need to use advanced business advertising features, such as asset management in BM.

4. Final Thoughts

Both Full BM and Share Link accounts offer unique benefits, depending on your business needs and growth stage. Hopefully, this article has provided a clear and detailed comparison, helping you choose the best option for your advertising goals.

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