“Mining Gold” on Facebook Is Easy with Just a Few Simple Tricks
Facebook is currently the most popular social network, attracting a massive number of users. But do you know how to run effective Facebook ads? If not, keep reading until the end of this article! we will introduce you to the most effective Facebook advertising strategies in 2019 that many users have applied and found successful.
Beyond being a social network for communication, Facebook has become a powerful money-making tool for many business owners. If you don’t have the resources to create an e-commerce website, Facebook is a great alternative. While selling on Facebook has become widespread, having the right strategies and tactics can help you succeed beyond expectations.
With Facebook’s built-in tools, creating a fan page and selling online is easier than ever. There are many tricks to selling on Facebook, but product promotion is essential for any online store. So, what’s the best way to advertise on Facebook effectively? You’ll find the answer in this article.
1. The “Golden” Time to Break Through
Facebook continuously evolves with user experience in mind, making its platform more refined and efficient. Additionally, its ad system has become highly stable, optimized, and precise. Facebook’s search functionality is improving daily, competing directly with Google search.
On the user side, people are now accustomed to shopping on Facebook and are willing to spend money through this new buying method. That makes 2019 a golden opportunity for those who are running or planning to start an e-commerce business on Facebook.
See more products: Buy advertising accounts
2. “Product is King, Content is Queen, and Optimization is Prince”
2.1. Product – The Core
Don’t focus too much on optimizing ad templates—focus on your product! The product itself is the key factor and the core value that makes Facebook advertising truly effective. If you perfect your product or have something unique, then no matter how you write the ad content, it will still sell.
2.2. Content – The Hook
As mentioned before, customers only take about 3 seconds to notice your ad. If you can hold their attention for 5 seconds, you’ve already won 50% of the battle.
When crafting ad content, keep these key points in mind:
- Images are the most important element—they need to be eye-catching and high-quality. A glance should be enough for people to understand what you’re selling. Include a short, compelling message (1-2 lines max).
- Write an irresistible title and subtitle—avoid long introductions. Hook your customers with a single powerful sentence that highlights the product, brand, or a key benefit.
- The first few lines matter the most—these should intrigue customers enough to click “See More.” Ensure that your subtitle stops at the right point to entice curiosity and engagement.
Read more: How to Write Headlines That Customers Can’t Resist
2.3. Optimization (Opt) – The Game Changer
Many advertisers are still unsure how to optimize their ads. So, how do you do it?
Here’s a simple breakdown:
- OCPM (Optimized Cost Per Mille) – Facebook optimizes for the highest possible engagement (likes, comments, shares, and clicks). Best for boosting page reach or growing a community page.
- CPC (Cost Per Click) – Optimizes for maximum clicks. Ideal for direct sales on a Facebook page. If your goal is to drive purchases, choose CPC.
- CPM (Cost Per Mille) – Optimizes for maximum impressions. Suitable for brand awareness, targeting specific customer groups (fans who have liked your page, website visitors), or running remarketing/retargeting campaigns.
Read more: Essential Facebook Ads Terminology You Should Know
3. Advertising to New Customers
Optimizing ads for existing fans (those who have liked your page or clicked on your website) is easy. But how do you reach new customers? Follow these steps:
Step 1: Define Your Ad Goals and Budget
- Large budget, broad audience → Target 10-20 million people
- Small budget, broad audience → Target 1-2 million people
- Small budget, niche product → Target 100,000 – 1 million people
Đọc thêm: Read more: How to Optimize Your Budget for Effective Facebook Ads
Step 2: Create Engaging Content
Your content doesn’t have to be perfect, but it should align well with customer insights. It’s best to have at least two ad variations—they can have similar content but must have different visuals.
Step 3: Setting Up Ads
Even for one campaign, you should split it into multiple ad groups. Why? There are two key reasons:
- Facebook’s algorithm works by starting small and expanding. If an ad group performs well, it is likely to scale successfully. If it struggles from the start, there’s a 90% chance it won’t improve over time.
- Even if two campaigns are identical (same content, same targeting), CPC and effectiveness will still vary. For example, if you target 18-year-olds, some will engage while others won’t. Click-through and conversion rates will differ, meaning some ads will work better than others. Testing multiple ad groups helps you find the best-performing ones, allowing you to focus your budget on those.
Step 4: Monitor Daily Cost Fluctuations
Over time, ad costs tend to increase. When this happens, pause the ad and create a new one to maintain efficiency.
See more products: Buy advertising accounts
4. Key Tips for Running Effective Facebook Ads
Avoid Testing by Age Groups Initially
Instead of setting up ads for specific age groups, target a broad audience first. Then, analyze Facebook’s insights to see which age group performs best. Only for niche products should you target specific age ranges.
Don’t Rely on Just One Ad Set
Facebook advisors often suggest running only one ad, but experienced Facebook sellers disagree. Running just one ad is risky—if it fails, your entire budget is wasted. Instead, run at least two ad sets to compare their performance, then allocate more budget to the better-performing one.
