Learn to run effective Facebook ads for yourself in 2025

To self-learn Facebook advertising, you need to prepare the following:

The advertising budget is a critical factor as it directly affects the quality of your ads. There are two possible cases when it comes to budget: either too large or too small, and both can cause issues as follows:

• When your budget is too large, it can cause issues with ad frequency on Facebook, especially if your target audience is small. The effectiveness of your ad will decrease significantly if your target customers see the same ad multiple times.
• On the other hand, if your budget is too small, you won’t be able to achieve the desired results. For example, if the average customer value per day is $2,000, you shouldn’t spend just $5 per day on ads and expect to gain more customers.
  Therefore, it’s crucial to correctly identify your target audience and allocate a reasonable budget to ensure higher effectiveness. This is an essential step you can’t skip if you want to self-learn how to run Facebook ads.

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First of all, in order to run ads, you need to have a Visa card registered under your name. Visa cards come in two types: Credit and Debit. A Credit card allows you to spend money first and pay later, while a Debit card requires you to pay upfront before using it. It is advisable to use a Credit card when running ads, as it is more convenient for handling any issues that may arise later.
Additionally, you can also consider the following card options for registering a payment method:

• ACB Bank issues cards very quickly; you can receive your card in just 30 minutes after applying. On the other hand, other banks typically take about a week to process.
• If you want to use a card for paying Facebook ads, cards from Techcombank and Vietcombank are recommended, as they are more trusted by Facebook than those from other banks.

To create a Facebook Ads account and Fanpage, your current account must be verified with a phone number at least 10 days in advance to ensure credibility. Additionally, this account should not have been used for running ads before. Below are a few simple steps to create ads:

• Step 1: On your personal Facebook interface, click on “Ads Manager” or “Create Ad.”
• Step 2: Select the type of ad that Facebook has set up for your personal account.

Step 3: Select the goal you want for the post > Click on “Advertise Now” to proceed with payment.
Step 4: Choose the appropriate payment method. Currently, Facebook only accepts two payment methods: Momo wallet and credit card > Click the “Next” button to enter your payment information.

Step 5: Fill in all the required payment information > Click “Save” to complete the creation of your personal advertising account.
Step 6: Facebook will send a verification code to your email. You need to click on it to confirm and complete the process successfully.

To save costs and maximize profits, the simplest way is to self-learn Facebook advertising. This method may take a lot of time, but it can save you a significant amount of money. Below are some ways to learn Facebook advertising services that you can fully do on your own without needing any external help.

To run ads smoothly and quickly, you need to study and understand the key terms used in Facebook advertising. Here are some basic terms that will help you avoid confusion when you start learning to run ads on your own:

• Time Zone: If you are running ads in the Vietnamese market, the default time zone is “GMT +7:00 Asia/Ho Chi Minh,” meaning your ads will be calculated starting at 00:00.
• Reach: Indicates the percentage of your ads that have reached how many customers.
• Budget: The amount of money you need to pay for your advertising campaign.
• Cost: The cost per result Facebook brings when there is interaction with your post. Different types of ads may have different ways of calculating costs.
• CPM (Cost per 1000 Impressions): This is the cost for every 1,000 impressions. If more people are running ads, the CPM may increase. A higher CPM means your ad is more effective.
• CPC (Cost per Click): The cost for each time a customer clicks on the link you provide on Facebook that leads to your website.
• Test: Helps you determine whether your ad is effective and find the most efficient strategy.

These are just some common terms; there are also other terms like customer files, PPE (Post Engagement), frequency, campaign, spent, etc., which are important to understand when self-learning Facebook ads.

To ensure high interaction and effectiveness for your ads, it’s crucial to know how to build content on your Fanpage. You need to learn how to create content that provides product information in a way that builds trust with your audience.
Moreover, if you can write engaging content that attracts and gets shared by many people, you can save a lot on advertising costs. This is a fundamental skill that anyone wanting to self-learn Facebook ads must master.

Customer behavior is an important factor you need to understand and update regularly, as consumers’ thoughts and feelings about products and services can change at different stages. This influences whether they decide to buy now or in the future.
Therefore, you need to learn how to study customer behavior to understand their mindset, what they need, and how to run ads that target what they want.

Facebook offers a variety of advertising formats, such as automated messages, page likes, app downloads, click-to-website ads, and interactions for your Fanpage, among others. What you need to do is understand when to use each format. If you run the wrong type of ad, you will waste both time and money without seeing any results.
By proactively learning the different ad formats, you will be better equipped to apply them in various situations. This is a crucial aspect of self-learning Facebook advertising.

To avoid wasting time and money on Facebook ads, you need to accurately target customers who are genuinely interested in your products or services. Creating ad campaigns that target people who are already engaged with your brand, or those who resemble your existing customers, is a top priority for advertisers.
Correctly identifying your custom audience means targeting people who have previously interacted with your Facebook page, posts, ads, watched videos, or visited your website. Learning how to use these customer segments will significantly increase your chances of success.

Facebook Pixel is a platform that provides you with a piece of code to add to your website. The role of this code is to collect data and help you observe and track your target customers, optimize your ads, and retarget individuals who have interacted with your website or use this data to run future ads.
If you haven’t used Facebook ads yet, you should set up Facebook Pixel now. This will serve as a foundation for your first ad campaign, as it will start collecting data immediately, saving you the trouble of gathering data later when you want to run ads.

Typically, customers need to consult friends or family, review product quality, compare prices, etc., before making a purchase at a store they have researched. You want your brand to stay top-of-mind for them during this process, and that’s where remarketing comes in.
To illustrate, remarketing is the process of showing ads to potential customers who have visited your website but haven’t made a purchase or completed a registration. The goal is to remind them of your product so they will come back and buy when they are ready. Therefore, learning remarketing is essential for your self-learning journey in Facebook advertising.

To stand out, you need to learn how to write PR content and optimize your advertising strategy. To create an effective PR article, you must read a lot, learn from your experiences, and develop your own unique PR style. Only then can your ads attract a wider audience.
In fact, optimizing ads isn’t that difficult to do. As long as you’re truly committed to learning, invest time, and have enough patience, the results will meet your expectations. The effectiveness of writing engaging PR content and optimizing ads not only helps you easily attract customers but also increases revenue, profits, and significantly reduces costs.

Newbies who self-learn how to run Facebook ads often make avoidable mistakes due to lack of experience. Some of the common mistakes new advertisers tend to make include:

The first few times you run ads are just to get customers to see and start learning about your product. The following ads will focus more on targeting their mindset and encouraging them to make a purchase. Expecting to make daily sales right away is unrealistic.
A successful Facebook ad campaign (one that generates sales) must have the following elements:

• The product has high appeal to customers.
• The product image catches the attention of customers.
• There is an attractive promotion.
• You’re targeting the right customer audience.

Customer targeting should always be your top priority when running any ad campaign. New Facebook advertisers often make the mistake of thinking that they didn’t get sales because they targeted the wrong audience, but this is not necessarily the case.
Targeting helps you understand the interests, gender, age, marital status, income, and more of your potential customers. From there, you can create a customer profile and run your ads more effectively. So, understanding your audience deeply is key to achieving the right targeting and better results.

It’s not necessary to have a budget of 1 million VND per month to achieve effective advertising. For larger advertising needs, 1 million VND per month might be too little and insufficient to run the campaign. On the other hand, for smaller campaigns with limited customer reach, 1 million VND per month might not be necessary. Therefore, don’t be rigid about having a fixed budget of 1 million VND per month. Be flexible with your budget to help your ads achieve the best results possible.

This is one of the most common mistakes that people who are self-learning Facebook ads tend to make. Based on thorough research of your target audience, including interests, needs, location, and timing, you should be strategic about when to run or pause your ads. Constantly turning your ads on and off will result in poor ad performance and failure to reach many potential customers. This will directly impact your profits and sales. Never turn your ads on and off haphazardly.

Regularly using strategies and ad campaigns that target customers’ psychology, such as promotions, new product launches, or special deals, is essential. Every day, there are countless competitors trying to reach and influence customers. If you don’t remind them of your brand, when they have a need, you won’t be their first choice.

Learning how to run Facebook ads on your own isn’t easy. It requires genuine effort and seriousness in order to achieve the desired results. I hope this article brings value to you.

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