Learn about TikTok Seller and some tips to sell thousands of orders
What is TikTok Seller or TikTok Shop Seller Center?
TikTok Seller or TikTok Shop Seller Center is a management platform for selling and doing business on TikTok Shop. It helps sellers operate their e-commerce business on this platform efficiently.
This management tool provides all the essential features and management tools similar to other e-commerce platforms, including:
- Product Listing: Sellers can upload, edit product images and descriptions, and check product reviews.
- Order Management: A basic tool that helps track the shipping status of your orders.
- Shipping Setup: Sellers can set up store addresses, warehouse locations, and other shipping-related configurations.
- Affiliate Program Management: In addition to direct selling, you can find and collaborate with KOLs/KOCs/Influencers for affiliate marketing campaigns.
- Promotion and Discount Setup: Sellers can create discount strategies for special occasions on TikTok Shop Seller Center.
Requirements for Registering a TikTok Shop Seller Center Account
For Businesses/Companies:
- Must have a legal entity in Vietnam, and the products sold must belong to the permitted categories in Vietnam.
- A valid business license and a tax identification number.
- A bank account linked to the business registration.
- Warehouse address.
For Individual Sellers:
- Must provide a valid bank account, citizen ID (CCCD) or identity card (CMND), and be a Vietnamese citizen over 18 years old.
- Must submit clear, unedited, full-color scanned copies of identification documents.
For Content Creators:
- Must be a Vietnamese citizen over 18 years old.
- TikTok account must have at least 10,000 followers.
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How to Register for TikTok Shop Seller Center?
To start selling on TikTok Shop Seller Center, sellers need to have a TikTok account. Then, follow these three simple steps to register:
-
Sign up for a TikTok Shop Seller Center account via this link:
https://seller-vn.tiktok.com/account/welcome
Fill in the required personal information to complete the registration. -
Enter business details, including the store name, warehouse address, and other necessary information.
-
Verify your business by providing TikTok with required documents such as a business license or personal identification. Click “Complete” to finalize the registration and start selling on TikTok.
>>>Read more: How to register for TikTok Shop in just 3 steps!
Frequently Asked Questions about TikTok Seller Center
How to manage orders/products?
The TikTok Shop Seller Center includes sections for managing products, orders, and shipping.
By spending some time exploring and learning through TikTok Shop Academy courses, you can quickly become familiar with these tools.
Does it cost money to create a TikTok Shop?
Currently, you can open and set up a TikTok store for free.
Once your business information is approved by TikTok, you can list and sell products normally.
Initially, sellers could do business on TikTok with zero commission fees. However, on October 17, 2022, TikTok Shop introduced a 2.5% transaction fee per order.
Should you sell on TikTok Shop?
TikTok is a rapidly growing platform that attracts a diverse range of users, making it a highly promising sales channel for the future.
With the trend of “Shoppertainment”—where users enjoy shopping through entertaining content—sellers can reach potential customers via videos, live streams, and engaging advertisements.
Tips for Selling Effectively on TikTok Shop Seller
Choosing the Right Products to Sell on TikTok
Products are one of the key factors determining the success or failure of a business. However, it is essential to be aware of the list of prohibited products on TikTok to avoid restrictions or account suspension. Most products that sell well on TikTok are trend-driven items such as cosmetics, accessories, clothing, and handmade goods.
The key is to understand your target audience and ensure your products align with their needs and preferences. This will help you create an effective advertising strategy and maximize TikTok’s potential. Additionally, do not overlook trending products at the moment, as you can generate significant profits by identifying and capitalizing on the right trends. Consider hosting livestream sessions featuring KOLs or KOCs, as this can significantly boost brand awareness, sales volume, and customer engagement.
>>> Read more: How to Find Hot Trend Products on TikTok
Finding Customers
Segment and target potential customers through hashtags, basic content strategies, or TikTok analytics. The insights from TikTok analytics will help you better understand your audience, enabling you to create marketing and advertising campaigns that effectively reach your ideal customers.
Creating Engaging Sales Videos
A compelling video captures the audience’s attention with a great idea and a well-planned script. Many elements can help your video go viral, such as background music, hashtags, and trending challenges. However, avoid copying other videos entirely—instead, tailor the content to align with your specific product.
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Linking to Other Social Media Platforms
Link your Facebook, Instagram, and YouTube accounts and leverage the traffic from these platforms to increase the number of users engaging with your TikTok channel.
Partnering with KOLs and Influencers
Collaborating with Key Opinion Leaders (KOLs) or Influencers on TikTok is a powerful and widely-used strategy for TikTok Shop sellers. The rapid growth of TikTok has led to a diverse KOL community, ranging from celebrities to industry experts.
By partnering with them, you can leverage their credibility and audience reach to promote your products. KOLs and Key Opinion Consumers (KOCs) can create engaging and creative content related to your products, attracting millions of TikTok users. This can lead to significant growth in sales and revenue, making influencer marketing an essential part of your TikTok advertising strategy.
>>> Read more: TikTok Affiliate – Take Advantage of This Hot Money-Making Opportunity on TikTok
Running Ads to Reach Potential Customers
TikTok Ads are one of the most effective and straightforward ways to generate sales if executed correctly. With TikTok Ads, sellers can also repurpose existing video content to reach a larger audience of potential buyers.
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