Is running Facebook ads effective? Should I run it myself or hire a Facebook Ads service?

HT Vũ Ngọc 12 Jan, 2025 Facebook Marketing

With over 2.7 billion active users and an average of 2.5 hours per day spent on social media, Facebook is continuously expanding its advertising network to cater to more types of businesses. Facebook ads operate on a “pay-per-click” model, making it the largest and most unique system for online advertising. The benefits of Facebook Ads are undeniable, but paid advertising comes with numerous complexities. So, is running Facebook ads effective? It’s crucial to understand what Facebook offers businesses and how to mitigate risks on this platform.

I – Is Running Facebook Ads Effective?

The answer is yes! However, alongside the benefits that Facebook ads bring, you should also consider some limitations before deciding to run ads on this platform.

1. 12 Outstanding Benefits of Advertising on Facebook

Facebook’s digital advertising market share reaches nearly 20%, making it one of the largest advertising options, second only to Google.

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Advantages of Facebook Advertising:

1.1. Ads for Specific Business Goals

One of the key benefits of Facebook advertising for businesses is the ability to set “Ad Objectives” to achieve specific goals—whether it’s increasing brand awareness, encouraging consideration of your products or services, or driving direct conversions! For example, specific ad types can be created for:

Boosted Posts: Enhance engagement or amplify the reach of your high-value content.
Page Ads: Attract more page likes and increase interaction with your business’s Facebook page.
Website Ads: Promote and drive traffic to your website.
Call-to-Action Ads: Enable people to interact with your page via custom buttons tailored to your objectives.

Additionally, Facebook’s ad platform allows businesses to focus on broader goals for growth, such as lead generation, increasing sales, and expanding visibility.

Ad Objective and Creation Options Include:

Lead Generation: Gather information based on audience interests to attract potential customers.
Conversions: These can range from product sales to app interactions, downloads, or form submissions.
Brand Awareness: Highlight your brand by reaching a larger audience and showing ads to those most likely to be interested.

1.2. Expanding Reach

With over 2.7 billion active users—nearly two-thirds of all adults—Facebook’s vast reach is one of the greatest advantages for businesses of all sizes. You can leverage Facebook Ads for purposes such as:

Advertising your fan page to increase followers.
Marketing goods and services.
Attracting customers to local businesses.
Promoting your website.

Moreover, you can extend the reach of existing content both on and off the platform, reaching more people than ever before with organic posts. Paid ads achieve better engagement, higher impressions, and more conversions. This means your content will also receive more views overall.

1.3. Reaching the Right Audience

Social media advertising enables advertisers to focus their ads on specific target audiences using user data. This is one of Facebook Ads’ significant advantages over search-based PPC advertising.

In fact, one of the main benefits of Facebook advertising is the platform’s wealth of data. Audience Insights offers comprehensive aggregated data about the people interacting with your fan page and the rest of Facebook. Marketers can leverage this data and transfer these audiences into Facebook’s Ads Manager. This allows for micro-targeting of the most relevant audiences for your business.

1.4. Access to In-Depth Data

Facebook’s Ads Manager provides businesses with extensive insights into performance and aggregated data. Each ad you create can be measured and analyzed using the platform’s robust advertising tools.

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The breakdown feature in Ads Manager allows businesses to view audience details such as age, gender, location, and devices used. It also provides analysis for different ad types and user actions.
Attribution reports can help identify the most critical touchpoints in the marketing funnel.
You can compare ads and use split testing options to refine campaigns with different variations.

1.5. Highest ROAS for Retail on Any Social Platform

In fact, Facebook dominates various ad formats. Facebook Feed, Messenger, and Marketplace all hold top positions. According to a report by Statista, 41% of marketers surveyed confirmed that Facebook provides them with the best ROAS (Return on Ad Spend). Running ads on Facebook effectively helps position your page among the top social media sites for marketing.

Additionally, statistics show that Facebook currently accounts for 40% of annual digital display advertising revenue—more than Google PPC.

1.6. Facebook Offers a Variety of Ad Types

With Facebook ads, you are not limited to a few ad types and are not confined to pure text ads (as is the case with PPC search tools).

Facebook offers many types of advertising

There are several types of ads to choose from for business advertising on Facebook:

Image Ads: These are static single images accompanied by captions.
Video Ads: These come in various lengths and can be set to appear in the feed, within users’ timelines, or in Stories.
Story Ads: Customizable ads that take up the entire screen. These can be either video or static images. Clicking on the ad will take users to your website (or any page you set).
Messenger Ads: These ads appear within conversations on the Facebook Messenger app.
Carousel Ads: These ads include up to ten static images that users can scroll through.
Slideshow Ads: These ads feature short clips similar to videos, created with motion, sound, and text.
Collection Ads: These ads showcase multiple products in a single ad, all of which users can interact with individually.
Demo Ads: These are interactive game demos that users can preview before downloading an app or game.

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1.7. Diverse Media Integration with Facebook

Facebook is a versatile platform that allows you to upload and share various types of media on your fan page. You can easily post infographics, videos, and share links from YouTube or other websites.

1.8. Affordable Costs

Facebook advertising is known for its cost-effective options, making it accessible for businesses with different budgets.

Average CPC on Facebook, Instagram, Twitter, and LinkedIn

According to Falcon.io, Facebook has the lowest average CPC (Cost Per Click) among the four platforms.

The only cost businesses incur on Facebook is related to budget allocation and ad delivery.

The cost of running ads on Facebook is determined by many factors (budget, ad type, industry, etc.), but generally, marketers can pay anywhere from a few cents to a few dollars per click.

According to Wordstream data, marketers in industries such as apparel, travel, hospitality, and retail typically see the lowest CPC, ranging from $0.45 to $0.70.

1.9. Facebook Ads Can Yield Quick Results

Effective Facebook ads are ideal for brands looking to run both short-term and long-term digital marketing strategies, as they can start delivering revenue and conversions as soon as they are launched.

Once ad campaigns are set up in Ads Manager and approved by Facebook within 24 hours, they will begin running and reaching thousands of potential customers immediately. Facebook Ads can show results within a few days.

1.10. A/B Ad Testing to Boost Performance

Facebook Ads includes testing tools for businesses to improve ad outcomes. A/B testing displays similar ads (with small variations) to see which adjustments perform better over time, based on data. Split testing ads can be set up over a period of 1 to 30 days, with specific budgets and custom audiences.

1.11. Ad Forecasting and Performance Estimation

Advertising forecasts and performance estimates

With ads that have sufficient data, Facebook can provide estimates on the number of people that can be reached and how many results can be achieved each day.

1.12. Retargeting Strategy

Retargeting ads target audiences or visitors who have previously interacted with your brand or shown interest in your business. This strategy can be used to increase revenue, improve conversion rates, or achieve better ROAS (Return on Ad Spend).

It works by using the Facebook Pixel—a small code that you place on your website to track users, including the actions they take on the site.

Additionally, Facebook Ads offers the Dynamic Ads option, allowing businesses to specifically target users who are being retargeted for shopping purposes.

2. Limitations of Facebook Advertising

Why shouldn’t you use Facebook for business? Before deciding to run Facebook ads, you should also consider the following limitations:

2.1. Businesses Cannot Scale Overnight

While running Facebook ad campaigns, businesses need a complete team to manage the fan page and user engagement.

You’ll need to monitor various aspects, such as users signing up for your page, analyzing the progress of your ads, tracking clicks and conversions, etc.

2.2. Lack of Control

When you start using Facebook for business, you must comply with Facebook’s policies, guidelines, and procedures. You need to ensure that your ads adhere to Facebook’s advertising principles, and that your fan page does not violate any terms.

This requires you to stay updated on policies to avoid any violations and prevent a lack of control over your marketing strategy.

2.3. Not the Only Option to Reach Customers

You need to identify the goals of running ads on Facebook. If your ultimate goal is to increase your follower base or boost user engagement, many other social channels might be better suited for you, such as a blog or Pinterest with attractive infographics.

Therefore, Facebook is not the only option to promote your brand, products, and services. Instead of spending money on Facebook ads, you could leverage other free platforms that offer profitable opportunities.

2.4. Complex Content Management

Content is key to capturing users’ attention. Therefore, it is essential to monitor the type of content you’re sharing on Facebook. Running ads can help you gain a massive following, but they won’t stay if they don’t have a chance to interact with your brand.

You need to dedicate time to research which types of posts will drive more visibility.

2.5. Lack of Results

While Facebook can boost conversion rates through its powerful tools, the average conversion rate for ads is around 1%.

Competition on Facebook is very high. As more businesses use Facebook Ads, the visibility of your ads decreases significantly. If you lack experience or have little familiarity with the platform, you might not see effective results. A few small mistakes in targeting, placement options, ad formats, or improper budgeting could make investing in Facebook Ads meaningless.

2.6. Risk of Account or Page Loss

Even experienced users face the risk of losing their account or page when running Facebook ads.

II – Should You Run Ads on Facebook?

In addition to claims that Facebook ads may not be effective, some experts argue that well-targeted Facebook ads can actually deliver great results.

Kristie McDonald, the founder of Vitruvian Digital Advertising, states, “When businesses don’t see the results they expect, it’s often because they haven’t tested enough with ad copy, images, and the right combination of information to target the right audience.” McDonald suggests that instead of combining demographics with every interest and behavior you can think of, you should set criteria for just one or two interests and behaviors at a time. “Overloading with too many interests, demographics, and behaviors won’t tell you what’s really working. You’ll end up spending a lot of money on audiences that aren’t aligned with your offer.”

Jeanine Blackwell, the founder of The Launch Lab, agrees: “The problem is that most advertisers only use the simplest criteria to tell Facebook who they want to see their ads, such as gender, age, and income. By combining this information with deeper insights into audience behavior and interests, you can distribute ads to those who are more likely to be interested in what you offer.”

So, the answer is yes, you should run Facebook ads, but you will need a solid strategy to optimize the effectiveness of Facebook Ads.

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III – Tips for Running Effective Facebook Ads

1. Have a Clear Goal

To measure the effectiveness of your Facebook ads, you must first answer the question: what is the goal of running these ads? Your goal might be to increase engagement, drive traffic, or simply get clicks to view a product. Each goal requires a different advertising approach. Additionally, you need to set specific numbers or targets for your objectives.

2. Target the Right Audience

Effective Facebook ads rely heavily on targeting the right audience. It helps businesses quickly reach their ideal customers, optimize advertising costs, and increase conversion rates.

3. Create Compelling Content for Effective Facebook Ads

Content is a core and essential element in getting your product ads to consumers. When running ads, the content you present must align with the customer’s needs, desires, and expectations regarding the product. This will increase the chances of conversion.

4. Use Eye-Catching Images

Using attractive images is one of the first factors that will compel viewers to click on your ad. Eye-catching visuals encourage customers to explore further. Invest in designing clear and striking images that stand out in the consumer’s mind.

5. Invest in Ad Budget and Costs for Effective Facebook Ads

You must determine how much you are willing to spend on each advertising campaign. Based on your advertising goals, you can calculate the amount of money you need to allocate in order to achieve those objectives.

6. Advertise Naturally

A behavioral survey shows that consumers are very annoyed by ads that aggressively push for a purchase. Therefore, ads that offer customers what they need or want to learn more about, presented in a natural way, will capture their attention more effectively.

7. Continuously Monitor Ad Performance

Monitoring the effectiveness of your ads is something marketers need to do regularly. Checking Facebook ad performance helps businesses assess whether a campaign is successful. If the campaign is effective, it should continue; otherwise, it should be paused to optimize the ad and advertising costs.

8. Test Multiple Ad Variants

Testing multiple ad formats allows businesses to determine which type of ad works best for their brand and yields the highest results. This helps businesses set the right budget for their Facebook ad campaigns, optimizing the advertising costs.

IV – Should You Run Facebook Ads Yourself or Hire a Facebook Ads Service?

1. Running Ads Yourself

1.1 Advantages

No Service Fees: You won’t have to pay extra service charges for handling your campaigns.
Full Control: You have the autonomy to make decisions and manage every aspect of the campaign.

1.2 Disadvantages

Time to Learn: If you’re not already familiar with targeting, setting budgets, and optimizing ads, your campaigns are more likely to be ineffective. You will need to invest time and effort to acquire these skills.
Time-Consuming Strategy Preparation: Developing a clear strategy requires considerable time and effort.
Potential High Testing Costs: Without experience, you might waste money on testing and face risks such as account issues, without knowing how to resolve them.

2. Hiring a Facebook Ads Service

2.1 Advantages

Expert Knowledge and Experience: A professional agency can help you save time and avoid common mistakes, ensuring your campaign runs smoothly.
Lower Risks: They can help you avoid errors that might lead to Facebook policy violations.
Better Results for Your Budget: An agency will help with precise targeting, budget optimization, lead generation, and increasing sales.
Long-Term Strategy Advice: Some agencies offer long-term strategies tailored to customer journeys, ensuring sustainable growth.

2.2 Disadvantages

Additional Costs: You will have to pay service fees, which can range from 10% to 20% of your advertising budget, depending on the agency.
Risk of Ineffective Agencies: Hiring an agency or individual without the necessary experience can result in wasted money and ineffective ads.
Dependency: You’ll be less involved in the decision-making process and may become reliant on the agency to manage key metrics and advertising costs.

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Advice

Combining content with paid marketing efforts helps you quickly achieve conversion and revenue goals. This could be why Facebook Ads is one of the most popular channels. We hope our article has helped you answer the question, “Is Facebook Ads effective?” and make the best decision for your marketing strategy.

For campaigns with a small budget and a low need for Facebook advertising: You can self-learn with courses and start running ads on your own.
For urgent campaigns, larger budgets, and higher demands: You should hire a reputable agency to ensure effectiveness.

If you need the most reputable payment method and advertising account provider, you can message the fanpage buybm365.com-Ads to receive advice from HT Media. In addition, you can follow the articles. Latest articles related to our Digital Marketing.

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