Introduction and Guide to Creating Popular Types of Facebook Ads

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1. Carousel ads

Step 4: Add content for each of your carousel cards.

Upload images for the cards, add titles, descriptions, and the website URL (the URL field is optional depending on the campaign objective you choose).

Sample Example:

Step 5: Continue adding content and images for the remaining cards.

If you want to add a card, you can click on the “Add media card” button and choose the type of card you want to use: image card or video card.

If you choose the Video card type, the process of creating it is similar to the image card, but the only difference is that you need to select and upload a video instead of an image.

And don’t forget to add the ad content and a call-to-action button.

You can preview your ad on the screen to the right.

Step 6: Click “Publish.”

Now you have completed creating an engaging carousel ad

2. Image/Video Ad

Introduction to the Image/Video Ad Type

This is the most common ad format that you can easily see on Facebook and Instagram, consisting of a single image or video along with a headline, description, and call-to-action button.

This type of ad is very suitable for reaching a large audience across various devices, effectively conveying your business’s advertising message quickly and visually.

Campaign objectives that support the single image/video ad format:

• Brand awareness
• Reach
• Traffic
• App installs
• Lead generation
• Messages
• Conversions
• Catalog sales
• Store visits
• Engagement
• Video views

How to create a single image/video ad

Step 1: Click “Create” for a campaign and select a campaign objective that supports the single image/video ad format.

Step 2: Create an ad set.

Step 3: Create the ad and select the ad format “Single Image/Video.”

Step 4: Add images, content, headline, description, landing page URL (whether this URL field is mandatory or not depends on the campaign objective you choose) for your ad.

You can use a single image or a video as the primary presentation medium.

And don’t forget to choose a call-to-action button for your ad.

You can preview your ad on the right side of the screen.

Step 5: Click the “Publish” button.

That’s it! You have completed creating a new ad in the single image/video format.

3. Collection Ads

Introduction to Collection Ad Format

Collection ads include an Instant Experience and make it easy for people to discover, browse, and purchase your products and services. You can run collection ads on Facebook and Instagram.

Before You Begin

You will need multiple images or videos to use in the ad. These images will appear when people view your ad and open your Instant Experience.

Note:

• To use catalog sales, dynamic ads, and Instant Experience templates like Storefront or Lookbook, you need to have a catalog.
• Collection ads are only displayed on mobile devices.

Campaign Objectives That Support the Collection Ad Format:

• Brand awareness
• Reach
• Traffic
• Conversions
• Catalog sales
• Store visits

How to Create a Collection Ad

Step 1: Click “Create” for a campaign and select a campaign objective that supports the collection ad format.

Step 2: Create an ad set.

Step 3: Create the ad and select the ad format “Collection.”

Step 4: Choose the collection template you want to use.

You can choose from available collection templates or create a new custom collection.

Step 5: Customize your collection (Instant Experience).

If you select an available collection template, you need to have a product catalog in your ad account to easily add product information to the collection ad.

If you choose to use a custom collection, you will need to add text content and other elements to your custom collection yourself.

After you have created and edited the collection, click to save it.

Step 5: Add content and a headline for your collection ad.

You can preview your ad on the right side of the screen.

Step 6: Click “Publish.”

That’s it! You have completed creating a collection ad.

4. Use Existing Posts as Ad Templates

Introduction to Using Existing Posts as Ads

In addition to creating new ad templates like the three types mentioned above, you can also use any existing post from your Facebook Page as an ad template.

Using an existing post from your Page to run ads can save you time in creating ad templates, and setting up the ad will be quicker. However, you should only apply this method for certain campaign objectives aimed at increasing brand awareness or announcing promotional programs. You should not use existing posts to run ads for campaigns targeting conversion optimization and sales, as they tend to be less engaging and visually appealing compared to carousel and collection ads.

Campaign Objectives That Support Using Existing Posts as Ad Templates:

• Brand awareness
• Reach
• Traffic
• App installs
• Messages
• Conversions
• Store visits
• Engagement
• Video views

How to Create an Ad Using Existing Posts from Your Facebook Page

Step 1: Click “Create” for a campaign and select a campaign objective that supports the carousel ad format.

Step 2: Create an ad set.

Step 3: In the Ad Setup section, select “Use Existing Post.”

Step 4: Click on “Select Post” and choose which post on your Page you want to use as the ad template.

You can preview how your ad will display on the right side.

Step 5: Click “Publish.”

That’s it! You have completed using an existing post from your Facebook Page to run an ad.

Summary:

With these four main ad formats, you can design various attractive and creative ad templates to convey your advertising message more dynamically, attracting potential customers for higher engagement or conversion rates.

Take the time to design diverse ad templates to evaluate the effectiveness of each ad and help your business display ads in more varied placements.

If you have any questions about these Facebook ad templates, please leave your questions in the comment form below, and buybm365 will address your inquiries as soon as possible.