Instructions on how to run Facebook click to web ads in the most detailed and effective way
In marketing, Facebook ads have always played their basic role in reaching potential customers through fanpages. However, there is a way to do even more on Facebook, and that is running Facebook Click-to-Web Ads. So, what is Click-to-Web Facebook Ads? Have you already known the benefits and how to run this type of advertisement? We will compile the most detailed information on these aspects in the article below.
I. What is Facebook Click-to-Web Advertising?
Click-to-web is the second most popular Facebook ad format after Boost Post. Running Facebook Click-to-Web ads is a method of displaying ads on Facebook, with content accompanied by a single image ad or six small ad images. Once clicked, the ad will lead to the business’s website.
This advertising method significantly improves website traffic for businesses, ensuring stable traffic before moving towards the goal of conversion and profit generation.

Click-to-Web Advertising on Facebook includes two formats: Domain Ads and Multi Products, specifically:
- Domain Ads: Allows the website to integrate with the fanpage, used to direct customers to the landing page of the advertised website. It is usually displayed as a product banner with a headline, description line, and a website link.
- Multi Products: Allows advertising multiple product images in one sales ad at the same time. Each ad sample has its own headline and description for each product, with a link below to guide customers to the landing page with just one click.
II. When should you use Facebook Click-to-Web Advertising?
Running Facebook Click-to-Web ads is truly the fastest way to direct customers to your business website with just one click. So, when should you use this advertising format? If your business falls into one of the cases below, you should apply click-to-web Facebook ads.

1. A newly built website, aiming for traffic
Traffic refers to the number of visits to a website, which is crucial for the website’s performance. Especially for a newly created website, traffic is even more important.
To increase traffic, in addition to Google ads, Facebook Click-to-Web ads are a great choice. They help bring customers to the website quickly, contributing to increased visitor numbers, page views, and the time users spend on the page. You can combine Click-to-Web ads on both Google and Facebook to boost your website traffic.
2. Businesses looking to boost sales
Facebook Click-to-Web ads help drive traffic to business websites. As a result, they improve the website’s ranking on search engines, which can increase conversion rates and sales potential, ultimately providing a better revenue source for the business.
3. Better customer conversion rates on the website than on the Fanpage
While Fanpages are also sales channels, they don’t always provide the same conversion potential as a website. If your business has a higher conversion rate on the website than on the Fanpage, it’s advisable to use Facebook Click-to-Web ads. This helps guide customers from Facebook to the website, boosting conversion rates, and allowing the business to focus on website development rather than spending too much time managing the Fanpage.
4. Expanding the Customer Base
If your business’s customer base on the website is doing well and you want to find new sources of customers, Facebook is a suitable choice. Facebook is a powerful tool that can reach potential customers based on collected profiles of users’ behaviors, interests, education, location, level, etc. By combining this with the “Click to Web” feature, you can guide these potential customers to your website to expand your target audience.
III. Benefits of Click to Web Advertising for Priority Businesses
More and more businesses are using Facebook click-to-web ads and consider it the number one priority tool. There are many reasons why this type of advertising is highly chosen, especially the benefits it brings to the users.

1. Increase Reach
This is the primary and most obvious benefit of running Facebook click-to-web ads for businesses. It helps increase the traffic to the website, reaching a large number of new customers. As a result, it contributes to higher brand recognition among customers. This promises that the customer reach will continue to grow.
2. Increase Conversion Rate
If Facebook ads only increase reach to target customers but don’t improve conversion rates, Facebook click-to-web ads can achieve this. Click-to-web ads are designed so that whenever users click on the ad, they are immediately directed to a link that takes them directly to the business’s website. On the website, they can view products and services with more detailed information. This helps increase the conversion rate of user purchases.
Additionally, running Facebook click-to-web ads increases traffic to the website, which helps improve brand recognition among customers, thereby increasing the conversion rate directly on your website.
3. Measure Effectiveness
The metrics related to Facebook click-to-web ads help businesses easily measure the effectiveness and cost of advertising, including:
- Cost per click (CPC)
- Click-through rate (CTR) for the click-to-web link
- Engagement with the content (Reach)
- Time spent and user behavior on their website
This allows businesses to assess what they have done well and what needs improvement. From there, they can adjust their advertising strategy for the best possible outcome.
4. Cost Savings
Optimizing the marketing budget can be achieved by reducing investment costs for SEO and focusing on advertising methods. Facebook click ads are more cost-effective compared to traditional advertising methods such as newspapers, television, and outdoor advertising. Additionally, businesses can flexibly create click-to-web ad campaigns according to their needs and budget, providing better control over advertising costs.
IV. Guide to Running Facebook Click-to-Web Ads
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To set up a Facebook click-to-web ad campaign simply and effectively, you need to follow the steps below:
Step 1: Choose the advertising platform as Facebook, along with the Click-to-Web ad tool.
Step 2: Identify the target audience, carefully consider aspects related to customers, including age, gender, location, and interests.
Step 3: Create the ad content and Click-to-Web link
- Ad content: This includes the headline, description, and images or videos. The content must be engaging and directly related to the products or services of the business.
- Create the Click-to-Web link: Access the Fanpage => Post the created ad link on the Fanpage => Select the “Promote Post” button under the ad content => Choose the goal as “Send people to your website” => Add a call-to-action button for customers to click => Choose the target audience for the ad to appear to => Set “Duration and Budget” => Review the overall placement of the Facebook Click-to-Web ad before running the ad.
Step 4: Set up the ad campaign on the chosen advertising platform. When creating the campaign, select “Ad Objective” as “Click to Web” and include the ad content and Click-to-Web link.
Step 5: Monitor and measure ad performance.
V. Facebook Click-to-Web Ad Service at BUYBM365
buybm365.com is a company specializing in providing comprehensive marketing solutions such as SEO, website SEO, Google ads, Social Content, Facebook ads, etc. Among them, our Facebook advertising service always diversifies ad formats, including Click-to-Web.

We have partnered with hundreds of businesses, both large and small, providing them with professional, reliable services at the most reasonable prices. By choosing to run Facebook Click-to-Web ads at buybm365.com, we will help you:
- Conduct in-depth research based on customer insights and behaviors to build an optimized campaign that delivers the best results.
- Thoroughly research your business, competitors, and target customers to find the most suitable marketing solutions.
- Advise on short-term and long-term strategies, how to integrate Facebook with your website through Click-to-Web, as well as other modern tools for advertising your channel.
- Optimize products and create promotional programs to increase conversion rates and boost sales.
- Build impressive, effective content using in-depth methods.
- Provide 24/7 customer support; our support team is always available to promptly address and resolve any issues to ensure the project’s progress.
- Ensure transparency and openness throughout the project.
- Optimize advertising costs with the most reasonable pricing.
Above is an overview of running Facebook Click-to-Web ads. We hope you now know how to increase traffic to your website through our shared tips.
If you need the most reputable payment method and advertising account provider, you can message the fanpage buybm365.com-Ads to receive advice from HT Media. In addition, you can follow the articles. Latest articles related to our Digital Marketing.