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Instructions for running Fanpage ads in the simplest and most effective way

HT Vũ Ngọc 12 Jan, 2025 Facebook Marketing

Facebook is one of the most popular online sales channels that attract a lot of attention. Among its various advertising options, Fanpage ads are widely used. In this article, buybm365.com will provide you with detailed information on how to run Fanpage ads effectively.

I. Definition and How to Recognize a Fanpage

A Fanpage, also known as a Page, is a page created to represent and benefit an organization or individual. Using a Fanpage allows you to share information and knowledge with the community and social media users more widely. On a Fanpage, you can post contact information such as email, website, business address, etc., making it easier for users to connect with your business.

To recognize a Fanpage, you can look for the following features:

  • A page rating with star reviews.
  • Contact information, such as business address, phone number, website link, and email.
  • No “Add Friend” button, instead having “Follow,” “Send Message,” or “Order” buttons.
  • Content that generally revolves around a specific topic.
  • Facebook certification for page transparency.
Run Fanpage ads effectively with the support of modern features.

II. Why Run Fanpage Ads?

To answer the question, here are the benefits of running Fanpage ads that you should not overlook:

  • Increase Engagement and Reach the Right Audience: Thanks to features like direct calling, messaging, and commenting on the Fanpage, users can easily contact the business. Fanpage ads also help spread the brand image to people who haven’t yet heard about the business through shared ad posts.
  • Promote the Brand and Increase Sales: By utilizing Fanpage advertising services, you can quickly promote your brand, products, and services once you start getting engagement from people.
  • Increase Website Traffic: You should include a link to your website on your Fanpage to drive more traffic, as the more traffic you get, the higher your sales. However, this requires your content and visuals to be attractive enough to entice customers to click on your website.
  • Increase Brand Recognition and Exposure: Customers will easily recognize, remember, and deeply associate your business’s products and brand image with the Fanpage ads. The information on the Fanpage also helps enhance the business’s reputation, solidifying customer trust and creating closer connections with them.

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III. The Difference Between Various Facebook Ad Formats

Although they are all managed and run on the same social media platform, there are key differences between running ads on Fanpages, personal profiles, and Facebook groups.

1. The Difference Between Running Ads on a Fanpage and a Personal Facebook Profile

Here are the key distinctions between running ads on a Fanpage and a personal Facebook profile, which you should be aware of to avoid confusion.

1.1 Fanpage Ads

Individuals and businesses often use Fanpages to run advertising campaigns. To connect with a Fanpage, you can click the like or follow button to receive the latest notifications. To help businesses manage the content posted, you can grant page management rights to multiple people.

The advantage of using a Fanpage is that there is no limit on the number of followers or interactions with the business. To easily contact the business, the Fanpage provides full information such as email, address, phone number, and quick messaging. So, can a newly created page run ads? The answer is yes, Fanpages allow you to run advertising campaigns according to Facebook’s policies.

A Fanpage is also an effective online sales channel. Let’s explore how to sell effectively online on Facebook to implement the best sales methods on your Fanpage.

1.2 Facebook Personal Profile

As the name suggests, a Facebook personal profile only grants management rights to one individual, the account owner. Personal Facebook profiles are connected through the “Friend” feature, with a maximum of 5,000 accounts. Users can send messages and post personal content but cannot run certain sales advertisements as on a Fanpage. For example, personal accounts cannot use the shop feature available on Fanpages.
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2. Differences between Advertising on Fanpage and Facebook Groups

2.1 Advertising on Fanpage

You can run ads automatically whenever you want without waiting. The position of the post remains unchanged over time unless you choose to remove it. The content of Fanpage ads is not limited. You can adjust the time to run advertising strategies with different fee levels as specified.

2.2 Advertising in Facebook Groups

Facebook Groups are communities where users with personal Facebook accounts connect by joining a group. Groups can be managed by multiple people and have no membership limit, which differs from Fanpages.
To run ads in groups, your posts need time for approval and cannot be posted immediately. You cannot control the posting time unless you are an admin of the group. Advertising in Facebook groups is often done through sharing PR posts, product introductions, or live-stream selling events.

IV. How to Run Ads on a New Fanpage

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A newly created page can run ads, but you need to set up a Fanpage for advertising purposes.

Here are the steps to create a Facebook Fanpage:

1. How to Create a Fanpage for Advertising

Step 1: On the Facebook homepage, where you want to run the ads, on the left corner of the screen, select See All → Pages → Click Create New Page.

Step 2: Set the name of the Fanpage and fill in the necessary information for the page, including:

  • Page Name: Choose a name related to your product/service, short, and easy to understand. You can change the name of the Fanpage later if needed.
  • Category: Choose the category that describes your business. It’s recommended to select the keywords suggested by Facebook and you can add up to 3 categories.
  • Description: Share details about the business activities you offer, write under 255 characters, and avoid overloading with too many keywords.

After completing the details, click “Create Page”.

Step 3: Update the avatar, logo, and cover photo to help users easily identify your Fanpage.

Step 4: After completing the first 3 steps, Facebook will provide detailed instructions for the next steps to complete the Fanpage. You can add your website link, store/workplace information, working hours, and phone number so customers can easily access your business details when visiting your Fanpage.

Additionally, you can add the “Send Message” button to your Fanpage. Click on the “Add Button” option on the right side to make it easier for customers to contact your business quickly.

Step 5: Invite friends to like your Fanpage to reach a larger audience.

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2. Building a Fanpage for Effective Advertising

To run Facebook ads effectively, here are some key things to keep in mind:
  • Engaging Content: Ensure your posts are attractive and compelling. Effective ads require a well-planned, quality content strategy.
  • Establish a Management Team: Set up a team to handle customer service for your Fanpage, as one person cannot manage all roles simultaneously.
  • Manage Comments and User Interactions: Monitor and manage user comments, hiding inappropriate content or blocking users with disrespectful behavior.
  • Provide Contact Information: Include reliable contact information such as phone numbers, emails, and business address to build trust and credibility for your business.
  • Encourage Engagement: Create ads that boost interactions through various methods like increasing likes or advertising through website visits.

3. Setting Up a Shop on Your Fanpage

Step 1: Access your advertising account on your Fanpage and select Page Settings.

Step 2: Choose the Templates and Tabs section.

Step 3: Enable the Shop tab.

Step 4: Return to your Fanpage and access the Shop tab.

Step 5: Check the box that says “I agree to the seller’s terms and policies”, then click Continue.

Step 6: Select “Message to Buy” and click Continue.

Step 7: Choose your Currency and click Save to complete the store setup.

4. How to Run Ads on a New Fanpage

Step 1: Create an Ad Campaign

You can either click on the “Boost Post” button on the post you want to advertise or go to the Facebook for Business website and click on “Create Ad.”

Step 2: Choose an Ad Objective

The ad objectives include increasing page likes, boosting messages on Messenger, generating leads, etc. You can select the objective based on your ad strategy.

Step 3: Set Up Your Ad Account

You need to set up the following three details: the country of your account, currency type, and time zone. After completing this, click “Continue” to proceed to the next step.

Step 4: Define Your Target Audience

You need to set up the target audience that matches your business, including criteria such as location, age, gender, language, interests, behaviors, etc.

Step 5: Choose Ad Placement

There are two types of ad placements: Automatic placement (Facebook will automatically distribute ads to suitable locations to reach the target audience you’ve set) and Manual placement (you can manually choose the desired locations for your ads).

Step 6: Set Up Ad Budget

You need to set the ad budget and schedule the time for the campaign. In the budget section, you can choose between a Daily Budget or a Lifetime Budget.

Step 7: Preview the Ad Interface

Once you’ve completed the previous steps, you can preview the ad by selecting the post and clicking on the “Preview Ad” option. If the ad displays correctly without any issues, you can simply wait for Facebook to review and approve the ad campaign.

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V. Guide to Running Free Ads on Fanpage

It is not necessary to spend money on ads for your Fanpage. Instead, you can increase engagement on your page through manual methods. Below are 4 ways to boost Fanpage interaction completely for free that you can apply:

1. Create Multiple Ad Accounts

You can create multiple advertising accounts (AD-accounts) from each Facebook account. The first ad campaign using an AD-account will benefit from Facebook’s promotional policy. Specifically, Facebook will provide the new account with a voucher or a certain credit limit to run ads. You can create several AD-accounts to take advantage of this offer and run Facebook Ads for free. Once the promotion ends, you can load money onto the card to continue your ad campaign.

In addition, you should keep in mind a few issues to ensure that your AD-accounts are trusted and not flagged as spam by Facebook:

  • Use different network IDs to create multiple accounts.
  • The AD-account needs to provide complete personal information.
  • Regularly post on your personal page.
  • Add friends with other accounts and interact with them to increase credibility.

2. Advertising Fanpage on Facebook Groups

In addition to running free Fanpage ads through Facebook’s services, you can also seed your page on various Facebook Groups.

You need to find groups related to the products/services you offer, and then use either your personal Facebook account or Fanpage to comment and guide users to your Fanpage for product/service recommendations. Additionally, you can post directly in these groups to promote your products/services.

3. Using Free Advertising Software

To assist in finding the right potential customers and reduce marketing costs, small businesses can use free Facebook advertising software such as: Simple Ads, Simple UID, Simple Seeding, Puziness, iClick, etc.

These tools will help businesses reach a large number of customers by automatically joining groups related to their products/services, finding and connecting with users who are interested in those products. Additionally, these tools can also automatically post content, share posts, and increase interaction on the Fanpage.

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4. Linking Fanpage with Group

Each Fanpage should be linked to a group with many members. This allows you to conveniently introduce and promote your brand to the group members. By joining relevant groups, you can increase visibility and engagement for your business while connecting with potential customers who are already interested in related topics.

5. Linking Fanpage with Website

Linking your Fanpage to your website helps drive traffic to your site without any additional cost. You can add your website link in the description section of your Fanpage or in the posts to increase website visits.

6. Developing Quality Content

To make your advertising more effective, the content plays a key role. To create quality content, you can try the following methods:

  • Organize mini games and giveaways every week, month, or on special holidays to increase engagement and ensure regular interaction from customers participating in your Fanpage’s mini games.
  • Write shareable, impactful content that taps into trends and provides valuable information for readers.
  • Design eye-catching images to attract viewers.
  • Post with hashtags to increase visibility.
  • Host live streams for sales and promotions to attract more viewers.

Above are detailed insights on how to run Fanpage ads. We hope this article provides you with the necessary knowledge to effectively run Facebook ads.

If you need the most reputable payment method and advertising account provider, you can message the fanpage buybm365.com-Ads to receive advice from HT Media. In addition, you can follow the articles. Latest articles related to our Digital Marketing.

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