How to Write Compelling Facebook Ad Content to Boost Sales

Are you struggling to figure out how to write Facebook content that attracts customers? In the following article, we’ll suggest ways to craft engaging Facebook ad content and share some of the best sales content examples. Don’t miss out!

You’ve probably heard the phrase “Content is King.” It’s not called that without reason. Content, also known as “nội dung” in Vietnamese, is an extremely important part of sales. A good piece of content will help your post attract attention, evoke needs, and stimulate readers to take purchasing actions.

For example, if you’re selling fashion items, compelling fashion content will help you increase customer interactions and messages, leading to a high conversion rate. Conversely, dull content might not even earn a like, let alone comments or messages.

There are many other benefits that standout Facebook content brings. If you’re doing online business and looking for a direction, don’t miss the following ways to write Facebook ad posts that are “cool as ice.”

See more products: Buy advertising accounts

1. Examples of Content That Attract Customers

Suppose you’re doing online business on Facebook with two of the hottest items currently: fashion and cosmetics. So, how do you write outstanding fashion content or excellent cosmetic sales content? Here’s how to write engaging Facebook content that will captivate your customers.

1.1. How to Write Engaging Fashion Sales Content

Normally, how would you write a Facebook post selling fashion items? You might write:

• “New arrivals, priced at 160k. Guaranteed beauty, contact phone number 091xxxxxx”

• Or “Jackets 180k, available in sizes M L XL”

Of course, the content isn’t wrong; it’s just not compelling or attractive. If your images and products are eye-catching enough to captivate others, they might compensate for your content. But if the images aren’t appealing, customers will likely scroll past without a second thought. So, what should you do? You can refer to the following examples of marketing content that attract customers.

Above is an example of content from a fashion store called Adam Store, which is quite famous among fashion enthusiasts. What’s attractive and interesting about this content? It’s interesting because the title reads like an exposé, and it’s attractive because that title makes readers curious enough to read the entire post.

If you just write normally by showing the product’s price, it won’t be very engaging. By doing this, you’ve created a first impression; customers will think, “Is such a big brand also involved in a scandal?” or “What’s this about?” This way, you’ll pique their curiosity, and they’ll read on. Thus, you’ve succeeded in capturing the customer’s attention among thousands of fashion content pieces on their news feed.

Alternatively, if you lack unique creativity, you can highlight promotional information in the title, like “50% off all items today only.” You know how Vietnamese people are; they love discounts and promotions.

Regardless, don’t forget to let readers know what you’re selling and the price. A piece of content can be excellent, but if readers don’t know what you’re selling, it’s all in vain.

1.2. How to Write High-Selling Cosmetic Content

The cosmetics market today is vast and overwhelming. If you want to attract customers to read your post, visit your fan page, and ultimately make a purchase, you need some powerful strategies.

Readers are five times more likely to read the headline than the content itself. Therefore, to keep them engaged, your headline must be compelling. A strong, attention-grabbing headline should either tap into the buyer’s needs or directly address their problems. If you can achieve this, you’re already halfway to writing effective sales content for cosmetics.

At the beginning of your post, focus on the issues your customers are facing. If possible, craft a headline that directly speaks to their needs—it’s the best way to grab attention.

Keep your content as concise and to the point as possible. Readers won’t have the patience for lengthy articles; aim for around 300 to 400 words.

This section should primarily provide solutions to the customer’s problems. Key details to highlight include product origin, ingredients, and your contact information. This builds trust and credibility, increasing the likelihood of customers making a purchase.

Content styles are also highly diverse, such as:

• Sarcastic Content

This type of content directly targets the customer’s flaws but in a playful way—just enough to make them reflect, not scare them away.

Example: “If you keep clinging to those bad habits, even celestial creams won’t save your skin, let alone regular ones!”

• Ingredient-Based Content

In cosmetics, ingredients play a key role. This style breaks down the main ingredients and explains their effects.

• Why does this cream treat acne?
• Why does this ingredient help with dark spots?
• Why does combining Ingredient A with B brighten the skin, but A with C doesn’t?

It feels somewhat similar to pharmaceutical content, but that’s inevitable in the beauty industry.

• CBombardment Content

This style focuses on persuasive reasons why certain beauty standards matter:

• Why should women have clear, radiant skin?
• Why is having soft, pink lips important?
• Why should hair be silky smooth?
• Why is an alluring fragrance a must?

And ultimately, it all circles back to one thing—attracting and keeping a partner. It plays on the fear of not being beautiful enough, suggesting that failing to meet these standards might lead to loneliness, breakups, or being overlooked.

• Experience-Based Content

This type shares customer experiences using the product.

For example: “Ms. A, Ms. B, and Ms. C tried this product, and within just a few days, their skin visibly improved!”

However, this content style requires supporting visuals—videos or real customer images—to be truly convincing.

Catchy Headline Ideas for Cosmetics Content

• Who says fair skin doesn’t need body wash?
• What happens when you mix two sunscreens together?
• Save your skin while you still can!
• Noticeably whiter skin in just one week!
• What lipstick should you wear in this heat?
• Deep cleansing, non-foaming acne prevention for sensitive skin.
• Southern Liberation Sale—Massive Discounts!

2. How to Write Facebook Ad Content

Have you ever heard the phrase “Content is King!”? In a sales ad, 90% of its success depends on compelling content. Besides optimizing your ads for better conversion rates, putting effort into writing engaging sales content will make your ad much more effective.

2.1. Steps to Writing Facebook Marketing Content

Step 1: Clearly Identify Your Target Audience

The most important question to ask before writing content is: Who am I writing for?

To answer this, you need to create a detailed customer persona, including:

• Age
• Occupation
• Marital status & family
• Job position
• Hobbies & lifestyle
• Behavior & purchasing habits
• Living conditions

Additionally, identify the problems they face, their needs, desires, and aspirations—both now and in the future.

Example:

If you’re selling cosmetics, you know the market has various segments. Suppose you sell Ohui cosmetics, which are a premium brand. Your target audience cannot be students or teenagers.

Instead, your ideal customers would be:

• Office workers aged 25–50
• They have stable jobs and want to enhance their beauty both inside and out
• They aim for a polished, professional appearance at work and in social interactions
• They want to feel confident in front of colleagues, clients, and business partners
• Ultimately, they desire a luxurious, high-quality skincare routine

Since Ohui is a high-end brand, it aligns perfectly with their aspirations for beauty and confidence.

Step 2: Identify the Value You Bring to Customers

Look deeply into customer problems and desires—both the obvious and the hidden ones. The more deeply personal the need, the easier it is to emotionally connect with them. Think of it like a soulmate who only needs to say one sentence, and suddenly, everything makes sense.

Remember: Your product is just one part of the value you offer.

For example, imagine a man goes to a bar—not just for the drink, but because he’s captivated by the bartender’s charm, smile, sweet words, and flirtatious glances. In this case, she’s not just selling alcohol; she’s selling beauty, charm, emotions, and an experience.

Similarly, if you’re selling lipstick or cosmetics, you’re not just selling makeup—you’re offering:

• Safety & health
• Confidence & beauty
• A radiant presence, from head to toe

The lipstick is just a small piece of the bigger picture—a tool to help women feel their best.

Step 3: Generating Content Ideas

The easiest way to create engaging content is to shift perspectives.

How to Do It:

• Pick a target audience (e.g., your customer)
• Choose a setting where their problem arises
• Provide a solution to that problem
• Have someone or something discuss that solution (this could be the customer, an expert, or even a storytelling approach)

Ví dụ:

1️⃣ Target Audience: A woman who has been in a relationship for some time.

2️⃣ Setting: She’s about to meet her future in-laws but doesn’t know how to prepare.

3️⃣ Solution: She works on enhancing her beauty and boosting her confidence for the big day (this may or may not involve using your product).

4️⃣ Different Perspectives:

The Experienced Woman: “Thinking back to my first time meeting his parents, I can never forget how nervous I was. I prepared everything—ABC, XYZ—but in the end, I realized that all I really needed was… Oh, and always remember to have your boyfriend by your side for backup! Or better yet, interrogate him thoroughly, memorize every detail, and only then should you go!”

The Boyfriend: “She looked so nervous, but honestly, I was even more shaken. I just hope she remembers to use the lipstick I gave her… I need to stay calm and make sure to do… before we go in.”

The Boyfriend’s Mother: “Looking at the photos of the two of them together, I still can’t believe my son has such a beautiful girlfriend. I need to see her in person before I can proudly show her off to the neighbors! But looks can be deceiving—let’s see how she actually behaves. And knowing how strict his father is, I made sure to remind my son to tell her to… so that his father would…”

The Boyfriend’s Teenage Sister: “She looks so sweet in pictures, which makes me happy for my brother. I just hope she’s just as kind in person, so I can trust her enough to share secrets with. Also, what lipstick is she wearing? I hope she’ll share her beauty secrets with me so I can make the boys in my class take notice!”

The Lipstick Itself: “I don’t know what my owner is like, but I’m sweating bullets! I’ve always glided on smoothly with just a gentle touch, but today, she’s pressing me so hard—trying to make an unforgettable impression, I guess. Where are my teammates? A whole makeup collection, and I’m the only one here on this mission… How can I help her look her best?”

Other Perspectives (Lips, Heart, etc.)

• The Lips: “I’ve never received this much attention before! She’s layering the lipstick so carefully—she must be really nervous.”
• The Heart: “Stay calm, stay calm! We can’t let the nervousness show!”

Thus, with just one scenario (context), you can explore numerous perspectives, giving you endless ways to present a solution for a problem or need.

The key is to immerse yourself in the perspective of the character or object—imagine that you are that entity—then the content will naturally flow.

You can create content using:

• Written text
• Images
• Videos

Read more: 4 massive GIF libraries to use for Facebook content 

Step 4: Content Sources

• Self-written content
• Collaborative writing: Form groups, write together, and share content.
• Collected and repurposed content:
  • Google Search by keywords
  • Social media platforms (Facebook, Instagram, Pinterest, etc.)
  • Newspapers, stories, books, etc.
  • Websites
  • Forums, discussion boards, Facebook groups
  • Foreign websites, then use Google Translate to convert to Vietnamese

2.2. Terms to Avoid in Facebook Ad Content

This is a critical issue, and most people tend to make this mistake. When an ad post is not approved or has low reach, many do not understand why.

Some restricted words that can easily cause an ad to be rejected include: “cigarettes,” “acne,” “scars,” “sexual dysfunction,” “human sensitive body parts,” “weight loss,” “weight gain,” “alcohol,” “bones,” “joints,” “sinusitis,” “functional foods,” “diet,” “passport,” “driver’s license,” “land ownership certificate,” “household registration,” “dating.”

 Read more: A thousand and one reasons why your Facebook ad is not approved

These are highly restricted terms on Facebook. If your ad is not approved or experiences a drastic drop in organic reach, check if your content contains any of these restricted words.

2.3. Clickbait Titles – How to Write Facebook Ad Content

Do you know how important a headline is in an ad? According to official statistics, it contributes to about 80% of an ad’s success on Facebook.

When users encounter an ad, they only spend about one second on it, and the headline plays a decisive role in whether they continue reading or scroll past.

2.4. Don’t Forget Hashtags

The role of Facebook Hashtags can help brands:

✅ Increase reach – Help people interested in a specific topic connect and engage in discussions.

✅ Enhance brand exposure – Promote a new product or service by creating unique hashtags on your Fanpage. This makes it easier for customers to share the product/service with others.

✅ Use across multiple social media platforms – Post similar content on Facebook, Twitter, Instagram, etc. This boosts the visibility of Facebook hashtags.

✅ Promote special programs and events – Use hashtags to highlight promotions or special events on any social media platform.

✅ Attract new users and potential customers – Hashtags create opportunities to reach new customers who share an interest in your brand’s topics.

Tips for Using Hashtags

• Don’t overuse hashtags – Use them wisely; avoid adding hashtags to every post.
• Hashtags should be words only – Avoid using symbols or spaces.
• Capitalization doesn’t matter – Whether uppercase or lowercase, hashtags work the same way.
• Research your hashtags before using them – Ensure they are relevant and effective.
• Encourage users to make posts public – This helps increase reach and engagement.
• Facebook hashtags play a crucial role in business by bringing together people interested in the same topic, boosting interactions such as likes, comments, and shares, and attracting potential new customers.

Now that you understand the power of Facebook hashtags, seize this opportunity to make your marketing campaign even more successful!

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