How to Verify Identity and Warm Up a Facebook Ad Account

HT Vũ Ngọc 06 Mar, 2025 Facebook Marketing

Running Facebook ads comes with many challenges. Continuing our series of articles to help you resolve advertising issues, this guide will explain how to verify your identity and warm up a Facebook ad account. Let’s explore these methods so you can apply them when selling on Facebook.

1. Verifying Your Facebook Ad Account Identity

Almost 100% of advertisers running Facebook ads have encountered identity verification at some point. It may seem confusing at first, but with experience, the process becomes easier. Below, we’ll discuss common situations that require identity verification and how to resolve them.

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When Do You Need to Verify Your Identity?

Identity verification ensures that you are the rightful owner of the account and not someone else attempting to gain access. It also enhances account security.

Here are some common situations where Facebook may request identity verification:

Multiple failed login attempts: If you (or someone else) attempt to log in too many times beyond Facebook’s limits, verification will be required.
Incomplete personal information: If your account lacks essential details when created, Facebook may ask for verification before allowing ad campaigns.
Logging in from a different IP address or browser: Signing in from a new location or device may trigger verification.
Suspicious activity: If Facebook suspects your account is fake, compromised, or has malware, they may enforce verification.
Security policy violations: Accounts flagged for violating Facebook’s security policies, receiving user reports, or being temporarily locked may also require verification.

Currently, about 70% of accounts must complete identity verification before running ads due to Facebook’s increasingly strict policies.

Next, let’s go through the different ways to verify your Facebook ad account.

Ways to Verify Your Facebook Ad Account Identity

Facebook requires different verification methods depending on the specific situation. Here are some common ways to confirm your identity:

When Your Account is Automatically Locked

If Facebook suspects your account is fake (e.g., using a false name or an unverified profile picture), your account may be locked. To recover it, follow these steps:

🔗 Go to this link: Facebook Identity Verification Form
📄 Upload a valid ID, such as a national ID card, passport, driver’s license, or student ID.
📧 Enter your registered email or phone number linked to the account.

Once you complete the steps, Facebook will typically reactivate your account within 12-36 hours.

When Your Account is Reported

If someone reports you as under 13 years old, Facebook may disable your account. To appeal this, follow these steps:

🔗 Access the appeal form: Facebook Age Verification Form
📝 Enter your correct full name and date of birth.
📢 Additional information: Write:
“I confirm that I meet the age requirements and am eligible to use Facebook. I kindly request Facebook to review my case and restore my account. Thank you!”
📧 Enter your registered email and phone number.

When You Exceed the Login Attempt Limit

If multiple failed login attempts trigger a verification request, take a screenshot of the issue and:

🔗 Submit it here: Facebook Login Issue Form
📧 Enter your registered email and phone number.
📄 Upload the screenshot and describe the issue.

✅ Resolution time: 12-36 hours

When Reported for Impersonation or Using a Fake Name

If your account is flagged for impersonating someone or using a fake name, verify your identity by:

🔗 Going to this link: Facebook Impersonation Appeal Form
📧 Entering your email and phone number.
📄 Uploading a valid government-issued ID.
📢 Providing additional details about your identity.

✅ Processing time: 1 day to 1 week

Common Facebook Identity Verification Methods

-Phone Number Verification:

Log into your account and select Identity Verification.
Click Continue → Security Check.
Enter the verification code sent to your phone.

-Login Approval Verification

Log into Facebook and go to Identity Verification.
Click Continue → Security Check.
Select Phone or Computer Verification and log in using the approved device.

-Government ID Verification

Log into Facebook and go to Identity Verification.
Click Continue → Security Check.
Select Alternative Verification → Upload a valid ID.
Upload an image of your passport, national ID, or driver’s license.
Click Continue and wait for Facebook’s review.

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How to Verify Identity for a Personal Facebook Account

Follow these steps to verify your personal Facebook account:

1️⃣ Use a VPN to change your IP to Hong Kong or Brazil (via HMA, VPN, or 911).
2️⃣ Log in to this link: Facebook Account Quality.
3️⃣ Click the “Via” button to open the identity verification page.
4️⃣ Prepare your personal details:

Full name
Date of birth
A clear portrait photo
5️⃣ Modify the document template (if necessary):
Use Photoshop to edit your name, birthdate, and photo onto an ID template.
Save the edited file as PNG format.
6️⃣ Upload the prepared document and wait 30 seconds. Then refresh (F5) and check the result.
✅ Success rate: 80%+

How to Verify Identity for a Business Account

🔹 The process is more complex than verifying a personal account. Follow these steps carefully:

1️⃣ Check eligibility & submit an appeal using Facebook’s support form.

Important: You must first verify your personal account before appealing for a Business Manager (BM) account.
2️⃣ Choose the option:
“I suspect unauthorized access to my account.”
If you don’t receive an email, select:
“Is this your ad account?” → Click “No” → Enter your ad account ID.”
3️⃣ Once you receive Facebook’s email, enter the verification code and reselect:
“I suspect unauthorized access to my account.”
4️⃣ If Facebook rejects your request, go to the support case inbox and resubmit your documents.
Repeat this process persistently (it may take up to 19 attempts).
5️⃣ Upload your government-issued ID and wait for Facebook’s response.

✅ Tip: Verification is much easier if the account belongs to you. If it’s a purchased or “via” account, persistence is key!

2. Maintaining a Facebook Ad Account

Maintaining ad accounts is a necessary precaution given the increasing frequency of account deactivations. However, effective account nurturing requires a structured process with specific steps.

Ways to Obtain an Account

Purchase old accounts that were created years ago.
Buy SIM cards to activate and create new email accounts for new profiles.

When buying or creating an account, store important information for future appeals. This includes: username, UID, phone number, email login, date of birth, and profile picture.

Always verify your account with a phone number and ensure your email is active.

Use a clear, standout profile picture. When posting, use images with similar facial angles to maintain consistency.

Simple Account Nurturing Methods

For purchased accounts, you should delete all existing posts and update the necessary information.

For self-created accounts, simply fill in the required details, post some content, and connect with people you know. Then, let the account sit for one to two weeks before actively maintaining it.

The Basics of Maintaining Accounts

The key to maintaining an account is engagement, making it appear as a real user. Here are some essential guidelines:

Avoid excessive group participation or spamming, as it increases the risk of being flagged.
Focus on friend requests: Send requests immediately for old accounts, but wait around one month before adding friends on newly created accounts.
Regularly scan friend photos to help bypass Facebook’s image verification checkpoints.
Target audience UID scanning: This helps prepare for future friend requests.

Daily Maintenance Routine

Send a limited number of friend requests each day.
Join groups and leave thoughtful comments.
Post random content daily and engage with others by liking and commenting on their posts.
Diversify your content: Share useful information, funny posts, and viral content.

Additional Tips

Like and comment on popular pages as if you were a genuine user.
Share viral posts on your timeline and participate in comment sections.
Appear as a new Facebook user by gradually increasing activity.

Building for Business Use

It’s best to maintain an account for at least two months before creating a Business Manager (BM) account. Once ready, create a new Facebook Page and post regularly.

If managing multiple accounts, try the following:

Connect accounts by tagging each other in posts.
Post videos and live streams for more credibility.
Send messages between your accounts to establish interactions.
Set accounts as contacts for each other.

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Final Thoughts

Patience is crucial. Avoid rushing and focus on making your account look authentic by mimicking the behavior of a real user. While there are automated or software-based methods for maintaining accounts, manual nurturing remains the most reliable approach.

This guide covers identity verification and maintaining Facebook ad accounts. Hopefully, it provides you with valuable insights for mastering Facebook Ads!

If you need the most reputable payment method and advertising account provider, you can message the fanpage buybm365.com-Ads to receive advice from HT Media. In addition, you can follow the articles. Latest articles related to our Digital Marketing.

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