How to Livestream on Facebook Using a Computer and Phone (Detailed Guide)

HT Vũ Ngọc 17 Feb, 2025 Facebook Marketing

In the increasingly competitive world of online business, livestreaming has become the “secret weapon” that helps sellers reach customers quickly and effectively. In this article, we will guide you step-by-step on how to livestream on Facebook using various devices, from computers to phones, so you can easily practice. Let’s dive into the content below!

1. How to Livestream on Facebook Using a Computer

Livestreaming on Facebook using a computer is quite simple. Depending on whether you’re livestreaming directly with the device’s webcam or using third-party software, online sellers can follow the instructions accordingly.

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1.1. How to Livestream on Facebook Using a Computer and Webcam

Livestreaming on Facebook with a computer and webcam is an ideal choice for those who want stable image quality and easier controls compared to using a phone. Below is a detailed step-by-step guide to help you get started:

Step 1: Prepare the Necessary Equipment

Computer: Choose a computer with stable performance to ensure smooth streaming throughout the session.
Webcam: Use an external webcam or the built-in webcam on your computer with at least Full HD (1080p) resolution for clear images.
Internet Connection: Preferably use a stable Wi-Fi connection or a LAN cable to avoid lag or interruptions during the livestream.

Step 2: Log into Facebook

Open a web browser on your computer and go to facebook.com.
Log into your Facebook account to access your business Fanpage.

Step 3: Access the Livestream Feature

On the main Facebook interface, click on “Live Video.”

Step 4: Set Up the Camera and Microphone

When the livestream interface appears, Facebook will request access to your camera and microphone. Click “Allow” to activate them.
Under the video settings, choose the webcam you want to use from the list (if you have multiple webcams).
Check and select the appropriate microphone to ensure clear audio.

Step 5: Add a Title and Description for the Livestream

In the Title and Description section, enter an engaging message that highlights the product or main topic you will be discussing during the livestream.
For example: “Clearance Sale for the New Year – 1000 products at original prices during today’s livestream. WATCH NOW!”

Step 6: Customize Livestream Settings

You should review additional options such as enabling/disabling comments or adding effects and filters.

Step 7: Start the Livestream

Once you’re ready, click the “Go Live” button to start streaming.During the livestream, you can interact with your audience through comments and answer questions live.

After you’re done, click the “End” button to finish the stream.

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1.2. Livestream on Facebook Using Third-Party Software

Using third-party software to livestream on Facebook not only improves video and audio quality but also adds many extra features such as inserting logos, displaying highlighted comments, or connecting multiple cameras. Below is a detailed step-by-step guide for online sellers to follow:

Step 1: Prepare the Equipment and Download the Software

A computer with adequate specifications (recommended: 8GB RAM, Core i5 CPU or higher).
A good-quality webcam and microphone to ensure clear video and audio.
A stable internet connection.
Download and install the software from the official website. OBS (Open Broadcaster Software) is one of the free open-source livestreaming software widely used by many sellers.

Step 2: Add the Live Video Source

Click the + icon or the Sources window => Video capture device.
Click Create new => Enter a source name => OK.
Select device => Resolution => Frame rate => OK.
Click on Settings => Output => Advanced from the dropdown Output mode menu.
In the dropdown menu for Encoder => Select H264 video encoding.
Enter bit rate (recommended max 15mb/second).
Enter the keyframe interval (recommended 2-4 seconds).
Click on video, then set Base (canvas) and Output (scaled) resolution and FPS. The maximum supported resolution for a Facebook livestream is 1080p, with a frame rate of 60 FPS => OK.

Step 3: Connect the Livestream to Facebook Live

After completing the software setup, you need to connect the livestream to Facebook Live:

In OBS, select Settings => Stream.
From the Service dropdown menu, choose Facebook Live.
Click Get stream key to open Live Producer => Select (Go live).
Copy the stream key => OK.
When ready, click Start streaming. Once connected successfully with Facebook Live, you will see the livestream preview in Live Producer => Click Go Live.

2. How to Livestream on Facebook Using a Phone

You can use your phone’s camera to livestream for sales or use a beautiful Facebook livestream app to enhance the video quality during your livestream.

2.1. How to Livestream on Facebook Using the Phone’s Camera

Livestreaming directly from your phone’s camera is a simple and quick way for online sellers to connect with customers. Below is a detailed step-by-step guide to help you easily perform the livestream:

Step 1: Open the Facebook App and Access the Livestream Feature

Open the Facebook app on your phone.
Log into your account that has ownership of the fanpage for selling.
Click on the “Create Post” box => Live Video.

Step 2: Set Up the Camera and Audio

Facebook will automatically enable the back camera of the phone. If you want to use the front camera (selfie mode), press the camera switch button.
Test the audio by speaking into the phone’s microphone to ensure your voice is clear and not muffled.

Step 3: Add a Title and Description for the Sales Livestream

The title and description should be short, engaging, and highlight the special offers that viewers will only receive during the live broadcast.

Step 4: Click Start Live Video.

2.2. Livestream on Facebook Using Phone Apps

Livestreaming on Facebook with beauty apps helps make the images more impressive and attract viewers from the first glance. This is especially important for sellers who require high-quality images, such as for clothing, cosmetics, jewelry, household items, etc. These apps provide skin editing effects, lighting adjustments, and color filters, offering a professional experience for sellers. The guide to livestreaming on Facebook using an app is as follows:

Step 1: Download and Install a Beauty App

There are several beautiful Facebook livestream apps available. You can choose an app that suits your needs, such as CameraFi Live or Prism Live Studio.

Step 2: Log In and Grant Permissions to the App

Open the installed app and log into your account (if required).
Grant the app permission to access your camera, microphone, and phone storage when prompted.

Step 3: Connect to Facebook

In the app interface, find the “Account Connection” or “Live Streaming Settings” section.
Log into your Facebook account.
Select the fanpage you want to livestream to.

Step 4: Set Up Beauty Effects for the Livestream

Open the camera in the app => Beauty Effects. Here you can customize filters to smooth the skin, adjust brightness, or change the color tone.

Step 5: Press Start Livestream (Go Live) in the app to begin broadcasting.

See also: How to create a detailed livestream script to help you close sales quickly

3. How to Livestream on Facebook Effectively and Attract Viewers

Livestreaming is not only a tool to connect with customers but also an opportunity for online sellers to increase sales. Preparing a detailed script, paying attention to audio and lighting quality, and offering attractive deals will help you draw more viewers and close sales more effectively. Try it now to improve your online business strategy:

Prepare a Detailed Script: To have an effective livestream script, sellers need to clearly define the main goal of the session. Is it to close sales, introduce new products to encourage purchases, or increase engagement with customers? From that goal, plan detailed content.
Pay Attention to Audio and Lighting: Besides offers, image and audio quality are crucial in keeping viewers engaged. Depending on available resources, sellers can use livestreaming lights, lapel microphones, or external mics to improve sound quality. During the livestream, the team should frequently check the surroundings to ensure there’s no noise affecting the session’s quality.
Ensure Proper Equipment Support: This includes a phone with a sharp camera, a computer with at least a Core i5 CPU, a stable phone or computer stand to avoid shaking, etc.
Attractive Gifts and Offers: A livestream session with plenty of gifts or great deals will encourage customers to interact and stay longer. Sellers can organize mini-games and giveaways, such as commenting to answer questions, offering big prizes to the customer with the highest order value, or providing free shipping/gifting products to those who make a purchase during the livestream.
Call to Action to Motivate Viewers: For example, ask viewers to send hearts, share the livestream for additional vouchers, leave a comment or product code to place an order, mention limited product stock to create urgency, and encourage closing orders for exclusive deals only available during the livestream.

See also: Can’t Livestream on Facebook: Causes and Quick Fixes

We hope that with the shared information on how to livestream on Facebook above, online sellers can easily set up professional sales livestreams to increase their online store’s revenue.

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