Important Notes to Fix Rejected Ads
1. Read the Reason for Ad Rejection Carefully
Access your rejected ad to thoroughly read the reason for its rejection. In most cases, Google clearly states why your ad was rejected, and your job is simply to correct those errors.
2. Calmly Review and Edit the Errors
Take your time to carefully read the errors and revise the rejected ads instead of panicking. As soon as you update the corrected sections, your ad will be re-evaluated and will be distributed again within a few hours
Case of Google Ads Account Suspension
This is a medium level of action by Google aimed at accounts exhibiting unusual behavior or running ads for products/services that fall under Google’s restricted categories.
If your account is subject to this level of action by Google, all active ad campaigns in your account will be suspended, and you will need to verify your identity with Google by providing them with the necessary information or documents for their review. If your identity is successfully verified, the ad campaigns in your Google Ads account will resume normal operation.
Reasons for Google Ads Account Suspension
The main reasons that may lead Google Ads to suspend your account for identity verification include:
1.Accounts with Frequent Changes to Admin Permissions
If a Google Ads account frequently undergoes changes in Admin ownership, the system will automatically suspend your advertising account to verify the identity of the Google Ads account owner.
2.Accounts Running Ads for Restricted Products/Services in the Local Area
Products/services classified as restricted content are those that Google allows to advertise but with age, geographical, and user access limitations. Additionally, in some cases, advertisers must meet certain additional requirements from Google before being permitted to advertise due to legal or cultural sensitivities associated with these products/services in Vietnam. The categories of restricted products/services include:
3.Unclear Business Models or Unauthorized Brand Products
If you operate a cryptocurrency exchange or are involved in multi-level marketing, during the advertising process on Google, your account may be suspended for verification of your business model to confirm the legality and legitimacy of your enterprise before being allowed to broadly advertise your products/services on Google’s platform.
Furthermore, if you run ads for branded items, such as Adidas or Nike shoes, Google may request documentation proving that you are an authorized distributor or have permission to sell these branded products to prevent the sale of counterfeit or fake products. During this verification process, your Google Ads account may be suspended.
4.Violations Related to HTML5 Ad Formats and Local Inventory Usage
Google’s ad review system thoroughly checks HTML5 ad formats and Local Inventory ads. If the system detects that you are attempting to employ tricks or use malicious code in these ad formats, it will suspend your Google Ads account for verification.
How to Fix a Suspended Google Ads Account
If you access your Google Ads account and see a notification bar at the top requesting you to verify your identity, you should immediately check the Gmail inbox associated with that Google Ads account to understand the information that Google requires you to provide for identity verification.
The email sent by Google to your Google Ads account login will specify the types of documents you need to submit to Google’s review team. The documents you may need to provide can include identification (ID), business registration licenses, third-party authorization documents, or documentation for the brands you are working with.
Important Notes During the Google Ads Account Verification Process
1. Respond to Google Ads Review Team Emails Within 30 Days
You must respond to Google’s email within 30 days of their request for identity verification. If you take too long to respond, your advertising account may be permanently locked, as Google will assess that the account owner’s information cannot be clearly identified.
2. Regularly Check the Gmail Inbox of Your Google Ads Login
You should regularly check the Gmail account associated with your Google Ads account to receive the latest emails from Google, especially if they request your cooperation in the verification process.
3. Your Google Ads Account Will Be Suspended Until Verification Is Completed
Your Google Ads account will remain suspended until you complete the verification process with Google.
Complete Suspension of Google Ads Account
This is the most severe level of action taken by Google, resulting in the permanent suspension of your Google Ads account due to serious violations of policies related to prohibited content and forbidden behaviors.
If your account falls under this penalty, it is considered completely deactivated, and you will no longer be able to create or edit any campaigns.
Reasons That May Lead to the Suspension of Your Google Ads Account
1. Advertising Prohibited Content in Google Ads
Prohibited content includes products/services or types of advertising content that are banned from being promoted in the Vietnamese market in any form.
Learn more about the types of prohibited content in Google Ads.
2. Using Tools to Block Invalid Clicks
There are many tools available today that prevent invalid clicks by redirecting users from an ad to a temporary intermediary webpage before directing them back to the advertiser’s destination URL. This aims to filter out invalid clicks.
From a mechanical perspective, this can be seen as a good approach to protect advertisers from invalid clicks. However, from the standpoint of Google Ads’ ad review system, it is viewed as a deliberate attempt to circumvent the review process, as it does not direct users to the original destination URL immediately but uses a mechanism to redirect users to an intermediary page (click-filtering page). This leads to an immediate decision to suspend your advertising account.
3. Violations Related to Forbidden Behaviors in Google Ads
Forbidden behaviors are actions that you are not allowed to engage in while using Google’s advertising services, aimed at executing malicious intents that affect user experience, psychology, personal information, trust, and the reputation of Google. This is how Google strives to protect users from those who wish to manipulate Google’s ads. The behaviors categorized as forbidden by Google include:
Learn more about serious violations that will lead to the immediate suspension of your Google Ads account:
About Google Ads account suspensions – Google Ads Help
Abusing the ad network – Advertising Policies Help (google.com)
Counterfeit goods – Advertising Policies Help (google.com)
Healthcare and medicines – Advertising Policies Help (google.com)
Misrepresentation – Advertising Policies Help (google.com)
How to Restore a Suspended Google Ads Account
Step 1: Clearly Identify the Reason for Your Google Ads Account Suspension
If one day you log into your Google Ads account and receive a notification that your account has been suspended, check the Gmail inbox associated with that Google Ads login account to find out the specific reason for the suspension.
Identifying the exact reason for your account suspension will help you easily follow the steps to address the issues raised by Google and proceed with the necessary actions to request the reinstatement of your suspended account.
Step 2: Address the Issues That Led to Your Google Ads Account Suspension
Once you have identified the reason for your Google Ads account suspension, you need to resolve the issues specified by Google concerning your account before requesting a review for reinstatement.
For example, if Google informs you that your account was suspended due to system circumvention, specifically because you used a technique to redirect users from the ad landing page to another website after they clicked on the ad, you need to immediately stop using this redirect technique to demonstrate to Google that you have corrected the circumvention issue they pointed out.
Step 3: Fill Out the Review Request Form for Google Ads Account Reinstatement
After you have addressed the violations that the system required you to fix, the next step is to fill out the form requesting the review for the reinstatement of your Google Ads account.
If your Google Ads account is being supported by an Account Manager (AM) from Google who is optimizing your advertising campaigns, be sure to CC your AM’s email on the form before sending it to the Google Ads review team.
[Click here to access the form for requesting Google Ads account reinstatement.]
Step 4: Provide Necessary Documentation for the Google Ads Account Review
To facilitate the quick review and reactivation of your Google Ads account, you need to attach relevant documents related to your products/services and your business in the form you fill out in the previous step. This is your opportunity to demonstrate to Google that the products/services you are advertising do not violate Google Ads policies.
Types of documents you may need to provide to reinstate your Google Ads account include:
Information Related to the Advertiser’s Business
the case of having your Google Ads account suspended for advertising “Prohibited Content” according to Google, you need to provide the Google Ads review team with documentation that shows information about your type of business, products/services, advertising objectives, and the advertising contexts.
Documentation Proving Domain Ownership
For cases where your Google Ads account is suspended due to violations of Google Ads’ “Prohibited Behaviors,” you need to provide the Google Ads account review team with information proving that you are the owner of the domain of the website you are using to run ads in your Google Ads account. This will help Google determine that you are advertising for your own website and not impersonating another site.
Documentation Proving Payment
If you violate any errors related to payment issues, you will need to send the Google Ads review team the payment invoices that you have paid for Google Ads or bank statements for the payment transactions for Google ads to prove that you are the owner of your Google Ads account.
Step 5: Wait for a response from the Google Ads account review team
Once you have completed the necessary corrections for your violations, submitted the form requesting a review to unblock your Google Ads account, and attached the relevant documents proving the legitimacy of your business, the final step is to wait for the Google Ads account review team to evaluate the information you provided and make subsequent decisions.
If you have rectified the violations and provided all the information Google requested, your account will be restored immediately. However, if the information you provided does not prove the legitimacy of your business or products/services, you may have to accept the permanent suspension of your account
Notes during the process of recovering a suspended Google Ads account
1. Do not create a new Google Ads account while having a suspended account
If you are truly innocent and comply with Google Ads’ advertising policies, try to follow all the steps required by Google to unblock your Google Ads account instead of trying to create a new Google Ads account to bypass the rules.
The Google Ads review system is very intelligent, and if it detects suspicious identifying characteristics, such as a previously suspended Google Ads account and newly created Google Ads accounts managed under a single MCC Google account or sharing the same payment information (international payment card), it will immediately suspend all Google Ads accounts and the MCC account.
2. Correct violations before filling out the form to request account unblocking
Before asking the Google Ads review team to consider unblocking your account, you need to show them that you have corrected all violations or provided all requested documents so that they can quickly review and handle your issue more thoroughly.
If you only fill out the form to request account unblocking without fully implementing corrections or providing all the required documents, you may lose the opportunity to request unblocking your Google Ads account in the future, as you have not demonstrated a willingness to cooperate with the Google Ads account review team.
Conclusion
- The above outlines all the issues you may encounter while advertising on the Google Ads platform and how to resolve the aforementioned situations.
- Overall, if you strictly adhere to Google Ads’ advertising policies and possess adequate documentation proving the legitimacy of your business, products/services, you should not worry if your Google Ads account is temporarily suspended or blocked.
- Remember to read the notes in this article carefully to avoid exacerbating the situation.
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