How to Create Trends with the Latest TikTok Algorithm in 2025
The 4.0 era is developing rapidly, and short videos are becoming an increasingly popular trend among viewers. As a result, TikTok has quickly become one of the most popular social media video platforms in just a few years.
This success is largely attributed to ByteDance’s algorithms. So, what exactly is the TikTok algorithm? How does it work? In this article, we will explore the TikTok algorithm and how to make your videos go viral using the TikTok algorithm in 2025!
1. What is the TikTok Algorithm? Factors Influencing TikTok’s Algorithm
The TikTok algorithm is a recommendation system that uniquely and highly personalizes the videos appearing on users’ For You Page (FYP). It considers factors such as user interactions, watch time, video length, and many other elements to decide which videos to recommend to users. The TikTok algorithm is constantly updated and modified to enhance user experience.
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2. Factors Influencing the TikTok Algorithm
TikTok’s algorithm determines which videos appear on the For You Page (FYP) based on individual user preferences. These preferences are often reflected through:
- User Interaction: Engagement through likes, comments, and shares. For example, if a video receives many positive comments and is widely shared, the algorithm will prioritize and recommend this content to the right audience.
- Interests: Sounds, hashtags, etc. For instance, if you use hashtags like #photography or #food, TikTok will understand that the video is related to photography or food and will display it to users interested in those topics.
- Watch Time: If a high percentage of users watch your video until the end or replay it multiple times, TikTok considers the content engaging and high-quality, thereby pushing it to more users’ FYP.
- Video Content: The algorithm analyzes factors such as visuals, subjects (people, objects, landscapes, etc.), sounds, background music, and speech. TikTok automatically detects the video’s theme and distributes it to an audience with similar interests.
- Age & Location: TikTok also personalizes content based on age, location, and language. For example, if you live and work in Vietnam, the platform will prioritize showing videos related to Vietnamese culture, trends, and domestic content.
Understanding TikTok’s algorithm helps you grasp the key factors that can get your video recommended to more viewers and also shape your content strategy for better video quality.
3. TikTok Algorithm 2025: Content Distribution Rules
Step 1: Video Evaluation and Moderation
Once you upload a video, TikTok’s AI technology analyzes the content, hashtags, sound, and video details to determine the key message and ensure it reaches the right audience based on the following criteria:
- Computer Vision: Identifies objects in the video using image processing and digital recognition technology.
- Natural Language Processing: Converts spoken content into text so the platform can better understand your message.
- Metadata Analysis: Examines video titles, descriptions, keywords, and hashtags.
Step 2: Scoring, Categorizing, and Distributing Videos
TikTok distributes videos based on user interactions. Each interaction carries different weight in the scoring system:
| Interaction Type | Score |
|---|---|
| Video replayed more than twice | 10 points |
| Video watched till the end | 8 points |
| Shares | 6 points |
| Comments | 4 points |
| Likes | 2 points |
To prevent artificial boosting, TikTok ensures that repeated views from the same account do not overly influence a video’s reach. Instead, real user engagement determines how widely the video is distributed.
See more: 9 Free Ways to Increase TikTok Views and Easily Reach Millions of Views
Step 3: Video Distribution Through the Looping System
Once a video passes TikTok’s moderation, it enters a looping distribution cycle that maximizes exposure. The video repeatedly moves through different levels of audience reach until it gains viral momentum.
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However, viral videos do not remain trending indefinitely. When TikTok detects a decline in user interest, the content’s reach is restricted unless it receives fresh engagement.
4. How TikTok Restricts Certain Videos
TikTok limits or removes certain types of content, including:
- Previously Watched Videos: TikTok does not repeatedly show the same videos you have already seen. Instead, it prioritizes fresh content.
- Videos Marked as ‘Not Interested’: If a user selects “Not Interested,” TikTok stops recommending similar content.
- Spam or Misleading Content: TikTok prioritizes valuable or entertaining content and restricts videos with spammy or deceptive content.
- Duplicate Videos: If an account repeatedly uploads identical content, the algorithm reduces its visibility.
- Community Guidelines Violations: Videos containing violence, defamation, animal abuse, or restricted keywords are either removed or penalized, potentially leading to account suspension.
See more: How to Remove TikTok Community Guidelines Violations
5. How to Make Your Video Go Viral with the TikTok Algorithm in 2025
Increase Posting Frequency
TikTok distributes videos based on their title, content, and how well they align with the channel’s overall theme. Maintaining a consistent posting schedule earns you algorithmic advantages. You can also optimize your video posts by uploading them during TikTok’s peak hours to maximize views and engagement.
Maintain a Consistent Content Theme
A consistent content strategy helps build a loyal audience. Prioritizing quality over quantity ensures steady follower growth, avoiding a drop in engagement.
See more: Top 9 Free & Paid Apps to Increase TikTok Followers in 2025
Optimize Videos for TikTok’s Algorithm
- Create High-Quality Content: TikTok videos are short (a few seconds to a few minutes). Users prefer concise and information-rich content.
- Use Trending Sounds: Background music plays a crucial role in engagement. Videos without relevant or appealing audio are more likely to be skipped.
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- Call to Action (CTA): Encourage interactions by sharing your TikTok video links on other social media platforms to boost engagement.
- Engage with Followers: Replying to comments and interacting with viewers builds audience loyalty and increases video engagement.
Be Willing to Start Over
If your current TikTok account has low engagement despite efforts to improve it, consider starting a new channel with fresh content ideas. Building a new account with a well-planned content strategy may yield better results.
See more: Guide to Deleting Your TikTok Account in Just 3 Minutes
This article has provided a comprehensive breakdown of TikTok’s algorithm in 2025 and how you can leverage it to make your videos go viral. By understanding TikTok’s content distribution system and optimizing your videos accordingly, you can increase your reach and grow your audience effectively. Good luck!
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