How to create a Facebook Fanpage from scratch for online sellers.
What is a Facebook Fanpage? How to create an effective Facebook Fanpage? A Fanpage is considered a high-revenue sales channel for shops nowadays. Therefore, to make business smoother and reach more potential customers, you need to know how to create an attractive Fanpage. Let’s explore this article with buybm365!
1. What is a Facebook Fanpage?
A Facebook Fanpage can be understood as a small landing page or a website on Facebook that acts as the face of your business or organization.
It is different from a personal Facebook Profile (designed for individuals). While your Facebook Profile represents you as a person, a Fanpage represents your business or organization.
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A Fanpage contains various information such as the contact details of the business, website, working hours, location, and other basic information. A Fanpage is also a great platform for posting articles, events, and photos on your blog.
These pages are designed to attract fans in the form of likes and page follows. This means that fans will be notified of any updates to the Fanpage if you have new posts or updates.
Unlike personal Facebook profiles, business Fanpages have no limit on the number of followers. While personal Facebook profiles allow up to 5,000 friends, a business Fanpage can freely expand its network.
For many companies, the Facebook Fanpage is an essential part of their social media campaigns.
You should read: How to Convert Messages into Orders Easily with the Product Discovery Feature on Messenger [Latest Update 2024]
2. How to Create a Facebook Fanpage Easily and Effectively
First, I want you to understand the difference between a Fanpage and a Group:
Facebook Fanpage: It is a page where everyone who likes or follows it will see the information you update on your Fanpage. They can only participate in reviews, comments, and discussions on your Fanpage’s News Feed.
Facebook Group: It is a group where everyone who joins the group is granted the ability to share (photos, posts, videos) or write posts to update and share information with the whole group. Notably, members in the group can send direct messages to other members in the group.
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If you have already understood the difference between the two concepts, let’s dive into creating a Facebook page!
Step 1: Create a Facebook Account
The first step in creating a Fanpage on Facebook is to log into your personal account. Then, click on the arrow in the top-right corner and select the “Create Page” button.
Step 2: Create Your Facebook Page
In the new page that appears, you will select the type of Fanpage that best fits your purpose for creating the page. Then, click on the “Get Started” button.
For example, you might click the “Get Started” button under Business or Brand.
Step 3: Set Up Your Page Information
Enter the information for the Page Name you want to give your fanpage and fill in the Category section to select the type of page.
For example:
- Page Name: Delicious Vietnamese Specialties
- Category: Shopping & Retail
Step 4: Update Contact Information
Fill in the remaining fields, including Address and Phone Number, then click Continue.
Step 5: Complete Your Facebook Fanpage
Now, you have successfully created your fanpage!
Next, upload images for your Cover Photo and Profile Picture (Avatar), and update additional information about your page before inviting your friends to Like or Follow your fanpage!
Above is the basic guide to creating a Facebook fanpage and completing the page information profile. To sell more effectively, let’s move on to the next steps in Section 3.
3. Steps to Build a Facebook Fanpage for Effective Selling from Scratch
3.1. Choose the Right Name
Choosing the right name is the first step when creating a Facebook fanpage. When optimizing your fanpage, it’s essential to choose a name that Google can easily remember and find your business page quickly. This is key to demonstrating your importance in the eyes of Google. Be careful, as you can only choose a name once, and it’s permanent.
That’s why if you stuff a generic keyword into your title, it won’t be effective. Google will have difficulty recognizing and differentiating your page to encourage users to visit. In fact, it could even consider your page as a “useless trash bin.”
Instead, you need a brand name that represents your business and reflects its unique personality. This is the true purpose behind any Facebook Business page.
3.2. Customize Vanity URL
A vanity URL is a type of URL or domain name created to point to something relevant and specified in the URL name. Ideally, you should create user-friendly URLs so that people can easily access and have a seamless experience.
Furthermore, you can combine the Facebook vanity URL with your website’s title to enhance brand recognition and improve the ability to find your business page both on Facebook and through search engines.
3.3. Complete Your Business Profile
Make sure to update your profile with a complete set of details, including the profile picture, cover photo, contact information, and other necessary details required to complete your business profile.
A complete profile reflects professionalism and sends a clear signal to your target customers that you are seriously running a business on Facebook.
On the other hand, to ensure consistency across all social media channels, make sure that the images used are appropriate, and the cover photo should be in the correct size of 851 x 315 px!
3.4. Pay Special Attention to the “About Us” Section
The truth is, any user who visits your Facebook Business page wants to know all the details about your business, such as: office location, services you offer, working hours, etc.
Therefore, make sure to provide them with complete information in the “About Us” section, highlighting the values and benefits of the products or services that you can offer to your customers.
3.5. Provide Phone Number and Address
Facebook settings that show your business field, location, phone number, etc., play a very important role. Not only does it provide clear information to readers, but it also creates an opportunity for your Facebook Business page to be highly ranked by search engines.
Therefore, make sure to fill in complete information about your business address, from street to district/city, city name, and your landline phone number. This will help position your business brand in local search results.
These are the essential steps to get started with creating a Facebook fanpage. Next, here are some tips to help you optimize your Facebook Fanpage for even more effective online sales.
4. How to Optimize Your Facebook Fanpage for Effective Sales
4.1. Regularly and Consistently Maintain Your Fanpage
Whether Facebook is used purely as a promotional channel or combined with online business, the purpose of creating a Fanpage is to reach and interact with customers.
The content on your Fanpage should be updated regularly, at least 3 times a week, at specific times. Posting content helps your Fanpage stay fresh, making customers feel that your business is active and that there will be new projects coming up soon.
It is important to ensure that the content is consistent within the same campaign. For example, if you plan to run a Facebook Marketing campaign this month to introduce a new product, 80% of the content you create should revolve around that goal. This consistency will help leave a stronger message in the minds of consumers.
4.2. Concise Messages with Vibrant Images
Your Fanpage is not a place for speeches, sharing personal emotions, life philosophies, or lecturing others. It is a tool to execute your Facebook marketing campaigns and a platform for you to communicate with consumers. Therefore, you only need to post concise messages paired with vibrant images to get the point across effectively.
Typically, content on a Fanpage should be between 100 to 150 words, using strong verbs, catchy, memorable phrasing, and relevant, striking images.
Don’t confuse what we are saying with slogans. You are communicating with customers, not just broadcasting blatant advertising. Therefore, even if the content is short, it should feel friendly and not be abrupt.
Read more: How to write irresistible Facebook content that customers can’t refuse.
4.3. Provide Value to Consumers
No one will bother following your Fanpage if it doesn’t bring any benefit to them. To gain more followers, you need to “carefully craft” your content before posting it. Your posts can follow some of these directions:
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Useful Knowledge:
For example, if you specialize in selling printed t-shirts, post content like how to wash t-shirts without fading, how to dry them, or how to iron them… These are useful tips related to the products and field you’re in, which will definitely attract customers.
-
Product and Business Information:
Promotions, special offers, new product launches, or customer service information are all pieces of news that attract a lot of attention.
-
Some “Hot” Entertaining News:
Since this is a place for interaction, don’t let your Fanpage become dry with only business-related information. Collect and post some trending entertainment news as a way to refresh things. Just remember to post them occasionally.
4.4. Use Images in Your Posts
A recent study shows that Facebook posts with images generate 120% more engagement compared to posts that only contain text.
Moreover, our brains respond more quickly and effectively to images. In a sea of text, images stand out like an island, capturing attention and sparking curiosity from everyone.
Therefore, to increase the credibility of your posts on Facebook and attract voluntary engagement from readers, it’s quite simple. All you need to do is use relevant images related to your post, and the rest will encourage readers to interact.
Read more: How to Optimize Images on Facebook for Effective Sales
4.5. Focus on Trending Topics
Today, social media is the birthplace of trends, especially among young people, due to its ability to spread news at lightning speed. If you want to attract consumers and expand your business, you need to know how to ride the wave of these trends.
It’s obvious that the appeal of these posts will be much greater if you don’t just narrate them in a plain manner.
4.6. Post Content at the Right Time
In reality, there are certain good and bad times for posting content on your business’s Facebook page. This plays a crucial role in determining whether your content will reach a large number of potential customers, as Facebook users are typically online during specific hours.
If you’re selling on Facebook, you might need to know a few key statistics, such as the highest click-through rate occurring around 1-4 PM on Wednesdays.
Additionally, time slots between 8-9 AM, 11-12 PM, 4-5 PM, and after 8 PM during the week are also ideal for active engagement on the social platform, giving users a great experience.
On the other hand, the weekends before 8 AM and after 8 PM are the least effective times to post, as you won’t see significant results during those hours.
Read more: 15 Ways to Post Sales on Facebook to Close Thousands of Orders
4.7. Create Interaction with Customers
Don’t turn your Fanpage into a one-way news feed. What you need to ensure is not just simple promotion, right? You need to build a loyal customer base for your brand.
So, organize regular interactive activities at fixed times during the week. These can be simple applications with small prizes, like minigames or trivia questions…
Learn more: How to increase free and effective Facebook interactions for online stores
4.8. Use Gift Programs
Encourage loyal fans to participate on your page and reward them. A badge or a tab, like a “Member of the Month,” can be displayed on their personal page, and the rewards for them will be shown there.
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A happy customer can bring you a lot of attention. Don’t forget to “remind” them to LIKE and share your information. When their friends see updates on their NEWS Feed, there’s a chance they might do the same.
5. Evaluating the Effectiveness of a Facebook Fanpage
5.1. Measuring Content Reach with Likes and Reach
In the Likes section of Insights, you can see the number of likes on the page each day, the total up to the present time, and the source of those likes—whether organic or paid, directly on your page or from suggested pages, search, etc.
You can even track the number of fans who have unliked the page and where they came from. From these general numbers, you can understand the status of your fanpage and come up with more effective strategies for managing sales on Facebook.
To access these metrics, you don’t necessarily need to go into Insights or export data. They will be displayed below each of your posts and updated in real-time. If you want to know the average reach over a specific period, simply sum up all the reach numbers and divide by the number of posts.
Generally, for fanpages with under 15,000 fans, an average reach rate of 10% is quite good. For fanpages with more than 15,000 fans, the reach is only 2-6% due to Facebook’s policy restrictions.
Read more: How to quickly increase Facebook likes that you shouldn’t miss.
5.2. Measuring the Attractiveness and Virality of Content
You already know how many people your content has reached. The next thing you need to focus on is whether that content has captured their attention, and to what extent?
This metric is called Engagement Rate (ER). The ER for each post is calculated by the percentage of total users reached versus the reach of the post. The total number of users interacting with the post includes all actions that show genuine interest, such as likes, comments, shares, clicks on photos/videos/links, etc.
Read more: “Gold mining” on Facebook is not difficult with just a few simple tips.
5.3. Measuring the Quality of Fanpage Fans
It’s important to focus on activities that increase the number of fans as much as possible, but more importantly, you need to pay attention to how to make them more active in engaging with your fanpage.
The quality of fans is measured by the percentage of fans who have seen a post compared to the total number of fans. To view these statistics, you need to export an Excel report file as they are not available directly in Facebook Insights.
To make the most of your fanpage, you should balance everything from the number of fans to the quality of content in your posts and activities that stimulate engagement growth.
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