How to Create a Detailed Sales Livestream Script to Help You Close Deals Quickly

HT Vũ Ngọc 17 Feb, 2025 Facebook Marketing

In the digital age, livestream selling has become an explosive trend, especially in the fields of fashion, cosmetics, and household goods. It is not only a marketing tool but also a bridge between online stores and customers, helping stores quickly increase revenue and build their brand more effectively. However, many online store owners and freelancers still face challenges in interacting with viewers, retaining their attention, and creating engaging content.

To turn a livestream into a rapid deal-closing session, creating a professional sales livestream script is essential. Let’s explore how to create a detailed script for your sales livestream that will help your store attract more customers!

1. Benefits of Creating a Sales Livestream Script

A clear script is not only a guide but also the key to your success. Here are the key benefits of having a sales livestream script:

Boost Confidence During the Livestream: A detailed script helps you know exactly what to say and how to convey your message engagingly, which makes you feel more confident in front of the camera.
Focus the Livestream Content: A clear script will help you avoid rambling, keeping the viewers’ attention on the product and the message you want to convey.
Increase Conversion Rates: A well-structured script not only helps persuade customers but also creates opportunities to present exclusive offers in a more appealing way.

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2. Steps to Create a Sales Livestream Script

2.1 Identify the Livestream Platform to Create a Suitable Script

Each platform has its own features, audience, and interaction methods. Below are some popular platforms and how to plan a sales livestream script based on the unique characteristics of each platform:

Facebook: Optimize interaction by encouraging viewers to comment and share your livestream.
TikTok: Make an impression from the first second with creative content, using eye-catching visuals and effects.
Shopee Live: Focus on attractive discounts and giveaways, creating a sense of urgency to draw in viewers.
Instagram Live: Collaborate with influencers to expand your audience, share personal experiences about the products, and use the question feature to increase customer interaction.

2.2 Create an Engaging Livestream Script Idea

The appeal of a livestream lies not only in the product but also in how you convey the content. Here are some tips to help you build an engaging livestream sales script:

Understand your target audience: Research their preferences and needs (price, quality, special deals). Put yourself in their shoes and think about what they want to see and hear.
Create an attractive theme: List trending products, such as “Top trending products you can’t miss this season.” Or share tips and useful knowledge related to the product, such as “How to choose the right facial cleanser for your skin type.”
Detailed content framework:
- Opening: Greet and introduce the livestream briefly. You can ask a question or make a statement that piques curiosity: “Would you like to know the secret to perfect skincare?”
- Main content: Introduce the product, demonstrate or try it out. Then, analyze the features and benefits, such as “This product will give your skin a smooth and radiant glow in just 4 weeks of use.”
- Closing: Summarize the highlights and emphasize why customers should buy now. Use a strong call to action, such as “Comment now to get an exclusive deal!”

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2.3 Viết nội dung chào hỏi và giới thiệu sản phẩm

A captivating greeting will create a strong first impression and grab the viewers’ attention during the livestream. Below is a sample script for the introduction at the beginning of your livestream:

Natural greeting: Use a friendly and enthusiastic tone to create a good impression from the first few seconds. For example: “Hello everyone! I’m so happy to see all of you in today’s livestream. We have an incredibly special program today with many super hot products and amazing deals that you absolutely can’t miss!”
Introduce yourself or your brand: Share a brief introduction to establish rapport with your viewers and highlight your store’s principles or something unique about your business. Example: “I’m [Your Name], and today, I’ll be introducing some products from [Shop Name]. We’re committed to bringing you the best products carefully selected just for you.”
Introduce the product attractively: Start introducing the product with an intriguing question to spark the viewer’s interest. Then, mention the product name along with its standout features right at the beginning. For example: “Ladies, would you like to know the secret to smooth and glowing skin? Today, I’ll be introducing [Product Name] – a perfect oil-control cream that will keep your skin youthful and radiant.”
Encourage viewers to stay: Mention any special deals for viewers of the livestream and encourage them to ask questions or share their thoughts on the product. For example: “Today’s special offer for all of you watching the livestream is a 20% discount voucher for [Product Name] when you purchase it during this live session. Also, if you have any questions about the product, leave a comment and I’ll answer them right away!”

2.4 Product Presentation

Product presentation is a crucial part of the livestream, where you not only introduce the product but also convince customers of its value and benefits. Here are the steps to effectively present a product:

Describe the product vividly:

Highlight the standout features and explain why customers will be interested. For example: “The product [Product Name] is a vegan product, free from harmful chemicals, and safe for all skin types.”
Provide specific benefits by explaining how the product can solve the customer’s problem. For example: “This facial cleanser not only cleanses but also deeply moisturizes the skin.”

Live product demo:

Demonstrate how to use the product live to show customers how it works. For example: “Now, I will apply this moisturizer to a small area of my skin so you can see how quickly it absorbs. Look, it absorbs fast and doesn’t leave a greasy feeling.”
Share your personal experience with the product to build trust. For example: “I’ve been using this product daily for the past month, and I’ve really noticed a difference. My skin feels soft and no longer dry or irritated.”

Highlight special offers:

Announce any ongoing promotions for the product and create a sense of urgency to encourage immediate purchases.
For example: “Only during this livestream, you can get a 20% discount on this product along with a free gift of two masks from our brand. Limited stock, so be quick and order now to not miss out on this opportunity!”

2.5 Call to Action (CTA)

A sales livestream script with a clear call to action will encourage customers to take immediate action, increasing the chances of closing sales. Shops should prompt customers to make purchases by creating urgency and specifying the exact action you want them to take. For example: “The product is limited in stock, comment ‘BUY NOW’ or click on the cart to complete your purchase, and don’t forget to pay in full to grab this product while it lasts!”

2.6 Handling Unexpected Situations During Livestream

During the livestream, unexpected situations may arise that you need to handle flexibly and professionally. Here are some common situations that online sellers may face:

Difficult customer questions: Stay calm and listen carefully to the question without rushing to answer. If you don’t have an immediate answer, be honest but tactful: “That’s a great question! I’ll look into it and send you the details via messenger/message after the livestream!” Or shift the conversation to the product’s strengths: “However, this product has received a lot of positive feedback for [highlighted feature].”
Negative feedback: Keep a positive attitude and respond politely and professionally, for example: “Thank you for sharing your feedback. I’m sorry the product didn’t meet your expectations. Please let me know the details so I can assist you in the best way possible.” If the customer has an issue with the product, explain the reason and suggest a solution: “If you’re experiencing issues with the product’s quality, please contact the shop via message, and we’ll help you with exchanges or returns.”
Technical issues: Briefly inform viewers and keep them engaged with an interesting story or share some product tips while they wait. For example: “Sorry everyone, we’re currently experiencing a minor technical issue. We’re holding the voucher for you, but haven’t set it up yet. Please bear with us, and we’ll make sure you get the best deal!”
Failed orders: If customers have trouble placing an order, guide them step-by-step on how to complete the process. Also, if the product is out of stock, clearly inform them and provide information on when it will be available again.

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3. Tips for a Successful Livestream

There are many factors that contribute to the success of a sales livestream, making every session feel like a major event. Mastering a few key strategies will help online sellers captivate their audience and accelerate the process of closing sales:

3.1 Focus on the Customers

To have a successful livestream, focusing on the customer is essential. First, you need to understand your target audience by researching their needs and preferences. During the livestream, encourage viewers to interact by asking questions and sharing their opinions. Immediate feedback will help build trust and create a closer connection. For example: “This product is perfect for people with sensitive skin because it contains no alcohol or fragrances.”

Additionally, provide valuable content related to the product, such as tips on usage or its benefits. Finally, creating a relaxed and positive atmosphere will make viewers feel more comfortable. Remember that the customer is at the center of your livestream, and fulfilling their needs is key to closing sales!

3.2 Create Interaction with Questions and Mini-Games

Interaction is a key element that makes a livestream engaging and lively.

Asking simple questions not only encourages customers to participate but also gives them a chance to feel like part of the session. For example: “Which model do you prefer, A or B?” This fosters interest and encourages viewers to share their opinions.
Organizing fun mini-games is another effective way to increase engagement. For example: “Comment your lucky number for a chance to win a gift from our shop!” Activities like these not only create a fun atmosphere but also keep viewers watching longer, increasing the chances of closing sales. Be sure that the questions and mini-games relate to the product you’re livestreaming, making the customer experience more engaging and memorable.
You can also boost interaction by encouraging comments: For example, “Comment ‘sale’ if you want me to reveal this product at a special price!” or “We’re at 20k hearts, help me push it to 25k, and I’ll tell the brand to set a lower price for you!”

3.3 Utilize Prime Time

In addition to a well-prepared livestream script, taking advantage of prime time during a livestream is crucial for optimizing views and creating sales opportunities. Livestreaming at peak hours will help you reach more customers.

The ideal times for livestreaming are typically between 7 p.m. and 9 p.m., when many users are online and have free time to join. During this time, you have the opportunity to attract a large viewership, increase interaction, and generate potential sales.

Also, keep track of special events or holidays to host your livestream, as customer shopping needs are generally higher during these times. Plan ahead and announce the livestream in advance so that customers can mark their calendars, maximizing the effectiveness of each session.

3.4 Use Compelling Calls to Action (CTA)

An effective call to action (CTA) is one of the most powerful tools to attract customers and prompt them to make quick purchase decisions. A strong CTA will make customers feel they can’t miss out on the opportunity.

Attractive Discounts: For example, you could announce: “We just checked our stock, and only about X pieces/bottles of [Product Name] are left… and we’re unsure when it will restock. If you like it, let me know, and I’ll close the sale for you right now. This price is only available if you lock in the live session offer within the next minute. If you haven’t purchased yet, do it now, and if you’ve added it to your cart, make sure to check out so we can process your order today!”

This not only creates urgency but also encourages customers to act quickly to avoid missing out on the offer.

Limited-Time Promotions: Announcing promotions with limited quantities is also highly effective. You could say: “Hurry and place your order, limited quantities available!” This creates a sense of urgency and motivates customers to make faster purchasing decisions.

3.5 Increase Trust with Personalized Stories

Building trust during a livestream doesn’t just help you gain credibility with customers—it also establishes a deeper emotional connection. One effective way to do this is by sharing personal stories related to the product you’re livestreaming.

Start by sharing your personal experience with the product. For example: “I’ve been using this product for the past 3 months, and the results have really exceeded my expectations.” Then, share specific situations where the product helped you solve problems, allowing customers to envision the real-life value it can bring. These kinds of stories not only boost trust but also encourage customers to make a purchase decision faster.

Xem thêm: All the Ultimate Tips for Effective Livestream Selling to Attract Thousands of Orders Every Day

Conclusion: Elevating Your Livestream Sales Script

Creating a solid sales livestream script not only enhances your store’s professionalism but also significantly increases your ability to close sales. Whether you’re a beginner or already experienced in the business, a well-crafted sales livestream script is always a key factor in achieving success.

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