How to close orders on Facebook that sales staff should know

Có bao giờ bạn thắc mắc tại sao khách hàng hỏi tư vấn rất nhiều nhưng lại không mua hàng? Đây cũng là vấn đề mà nhiều người bán hàng online gặp phải. Để giải thích cho tình trạng này có hai nguyên nhân chính sau:

When you have allocated a decent budget for Facebook ads and your posts receive high engagement, but the number of people actually placing orders is very small, it means you are not yet effectively using Facebook to close sales. Some common issues you may encounter include:

• Low interaction on your page, making it difficult to close sales.
• Sales skills may not be strong enough, even though the product is of good quality.
• Product images are not invested in, leading to a lack of attraction to customers.
• Post content is copied from multiple sources, causing repetition and boredom.
• Posts are not targeted towards the right customer base.
• Product information does not address the needs of the customers.

Businesses often make the following mistakes in customer service, which make it difficult to close sales:

• Focusing too much on closing the sale and forgetting the real needs of the customers, such as the product’s benefits, features, and advantages.
• Not investing in a professional customer support team. When customers have questions, responses are slow or superficial. Some staff may even lack a clear understanding of the product, so they cannot provide detailed answers.
• Not offering solutions when customers face issues with the product. This causes the company’s approach to closing sales on Facebook to fail.
• Focusing solely on making ads interesting and attractive, without paying attention to the quality and authenticity of the content. This leads to situations where the product does not match the advertisement, causing a loss of trust among consumers.

An effective way to close sales on Facebook is by approaching customers and understanding their real needs. After building a relationship and earning their trust, guide them toward your products.

Start the conversation with a polite greeting. To keep the conversation natural, talk about topics that the other person is interested in. Make sure to engage in an open conversation, avoiding making it feel forced or discussing things they are not interested in. If the customer is not ready to chat, schedule another time instead of pressuring them, as this could create a negative impression.

The most important thing when approaching a customer is building trust through the conversation. When they feel at ease, they will be more open and more likely to accept your product or service. The key to closing a sale on Facebook is to listen to your customers to understand their desires. This is the critical factor in convincing them to use your product in the future.

After building the customer’s trust, move on to discovering their real needs. This will help you guide them toward your products in a natural and effective way.

An effective way to gather customer information is to lead them to answer questions indirectly. Instead of asking dry, direct questions, share stories related to the topic you want to inquire about. This way, you can gather the necessary information while the other person talks. Your task is to identify their mindset, emotions, and buying motives.

Next, you should subtly suggest your company’s products. Highlight the key advantages and unique features of the product compared to competitors. The goal is to make them remember the name and brand of your product. Don’t pressure them into making a purchase if they’re not yet ready or comfortable. When the customer feels confident about the product, seize the opportunity to close the sale.

The key to closing a sale on Facebook is understanding the customer’s “pain points.” At the same time, you need to have a thorough understanding of your product or service. Only then can you skillfully lead the customer from remembering the product to developing a desire to buy.

When you post a promotional message for your products, you will receive customer interactions. These may come in the form of comments under the post or private inbox messages. Handling these interactions skillfully is a key part of closing sales for your business.

This is the most common form of interaction when you post a product sale on Facebook. While scrolling through social media, if users see something attractive or interesting, they may like or leave a short comment. The customer service team’s task is to quickly respond to the comment and proceed with offering advice.

This type of interaction shows interest in the product, but the customer may not have a real buying intent yet. The way to close a sale on Facebook is to collect data and regularly follow up with these customers to guide them toward purchasing the product or using the service.

To get customers to see your business’s posts, click on them, and leave a comment requesting advice, the most effective way is to run Facebook conversion ads. So, do you know why your Facebook ads might not be working? Let’s explore this together to provide your business with valuable insights on Facebook advertising!

As a seller, you also play the role of controlling the communication. Therefore, take the initiative to create a comfortable atmosphere for the conversation. Don’t focus too much on talking about the product; instead, discuss topics that the customer is interested in.
For example, women often care about shopping and beauty. Equip yourself with knowledge about makeup, skincare, dresses, etc., so you can naturally start and maintain an engaging conversation. Once you fully control the dialogue, you can easily guide them to try your business’s products.

The key to closing sales on Facebook is understanding what users want from the product or service. This will help you build their trust and then persuade them to make a purchase. To do this, make sure to listen carefully to what the customer says. Then, piece all the information together in a structured way to understand their mindset and real needs.

A smart way to close sales on Facebook is not to rush into convincing the customer to buy. After understanding their needs, subtly introduce your business’s products. You can also offer a few solutions for the customer, including mentioning your products. The goal is for the customer to recognize and remember your product and brand.

Absolutely avoid pressuring the customer to buy, as this will cause them to lose interest and end the conversation. The way to close a sale on Facebook is by using professionalism to guide the customer toward seeing the benefits your product offers. At the same time, you need to show them that the price they pay is completely justified by the product’s quality.

Encouraging the customer to make a purchase decision is the most important factor in closing a sale on Facebook. If they are already interested in the product, make a few offers to motivate them to buy immediately:

• Free fast shipping for customers within the city. Offer the most affordable shipping for customers in suburban areas or other provinces.
• A discount on the product for the next… (hours).
• A free gift with the purchase if they buy today.
• A long-term 5-year warranty for the product.

In addition to these methods, there are many other ways to encourage customers to make a purchase decision. Choose the method that best suits your business to implement effectively.

To successfully close a sale on Facebook, you need to understand why the customer reached out to you and what pain points they are experiencing. By asking both qualitative and quantitative questions to survey the customer’s issues, you will have a clearer direction when selling your product.

During the consultation process, you should send the customer product images or videos. This helps them quickly grasp the basic information. The product should be designed attractively and innovatively to capture the customer’s attention.
When closing a sale on Facebook, avoid being overly verbose. Focus on the customer’s needs and the key features of the product. Present the solution to their problem through your product. Be sure to filter the information and only discuss what is relevant to the customer. Speaking at a moderate pace, clearly, and with patience will help you persuade them effectively.

Is closing a sale on Facebook really 100% effective? What should you do if the customer rejects your offer? Rejection is a normal part of business. In this case, you should present the benefits and advantages the customer will receive by using your product, such as:

• Long-term warranty and maintenance: 2 years, 5 years, or even longer depending on the product.
• Membership registration and discounted prices for purchases.
• Special offers up to… when making a purchase.

You can offer many other benefits to persuade the customer to buy. However, if after your efforts they still refuse, do not pressure them. Instead, schedule a follow-up conversation at a more convenient time.

Once the sale is closed, you need to quickly gather the following information:

• Full name
• Shipping address
• Phone number
• Email for order confirmation
• Payment method

If the customer has any special instructions or requests, make sure to note them in the “Notes” section. Fast delivery is a simple yet effective way to close sales that you should apply.