How to build a successful TikTok sales channel in just 4 steps

TikTok is not just an entertainment app; it has evolved into an effective sales platform that allows brands to reach potential customers and increase sales rapidly. Despite being a latecomer to the e-commerce space, TikTok Shop has demonstrated its formidable power by nearly catching up with Lazada, generating 6,000 billion VND in revenue and selling 42.1 million products in Q1 this year. This impressive growth explains why more and more businesses are choosing TikTok as their primary sales channel.

So, how do you build a successful TikTok sales channel? Let’s dive in!

Why Should You Sell on TikTok?

Affordable Advertising Costs

As a newly emerging social media platform, it’s no surprise that TikTok advertising costs are significantly lower than Facebook’s.

Note: These figures are based on data from 1,000 ad campaigns we have implemented and are for reference only.

>>>Read more: Facebook Ads vs. TikTok Ads – Which One is the Best Choice?

A Seamless Shopping Experience for Customers

TikTok Shop provides a frictionless shopping experience where users can purchase products without leaving the app. Thanks to engaging video ads, viral trends, and built-in shopping features, TikTok enables users to discover and buy products in a unique and convenient way.

With just one tap, users can click on a product link that directs them to the shopping page or press the “Shop Now” button embedded in videos to make instant purchases.

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Inspiring Users to Shop

TikTok’s entertainment-focused content naturally encourages product discovery and impulse purchases. The platform follows a “discovery-driven” shopping approach, where products find consumers, not the other way around.

Even users who initially have no intention to shop can be converted into buyers. TikTok’s algorithm analyzes user behavior and pushes product videos that match their preferences, inspiring them to make a purchase.

Case Study: Maybelline Vietnam

A prime example of TikTok’s sales-driving power is Maybelline Vietnam. By leveraging the hashtag #TikTokMadeMeBuyIt, the brand achieved:

✅ Over 60 billion views on the campaign
✅ A massive 790% increase in sales for the Superstay product line

This proves that TikTok is not just a trend but a highly effective sales platform for brands looking to grow their business

How to Build a Successful TikTok Sales Channel for Beginners

To start selling on TikTok Shop, you first need to register for a TikTok Shop account. If you’re unsure about the setup process, check out our step-by-step guide below.

>>>>Read more:How to Register a TikTok Shop in Just 3 Simple Steps!

Once you’ve successfully created your account, the next step is to develop a TikTok channel strategy and create unique marketing campaigns that will help you stand out in the increasingly competitive marketplace.

If you’re wondering where to begin, don’t worry! Below is a detailed 4-step guide to help you build a successful TikTok sales channel.

Step 1: Choose the Right Products to Sell

Before setting up your TikTok Shop, one of the most common questions is:
“What products should I sell on TikTok?”

Since TikTok’s algorithm prioritizes user engagement, you should focus on trending products that have high demand. Selling popular products will allow you to reach your target audience more easily and generate quick profits.

💡 Trending product categories on TikTok include:
✔️ Fashion (clothing, accessories)
✔️ Tech gadgets (smartphones, accessories)
✔️ Beauty & skincare (cosmetics, personal care)
✔️ Home & lifestyle (household essentials, decor)

These products tend to sell fast and generate high profits because:
✅ They are widely used and have daily consumer demand.
✅ They frequently appear on the “For You” page, increasing exposure.
✅ They have strong viral potential and can easily create hype.

Important Note: Not all products can be sold on TikTok Shop. You must ensure that your products comply with TikTok’s policies and are not in the prohibited product categories. Following these regulations helps create a safe shopping environment and builds customer trust.

Step 2: Research the Market & Identify Your Target Audience

Understanding the market trends will help you define your ideal customer profile with precision.
To do this, put yourself in the customer’s shoes and explore TikTok content related to your product niche.

You should spend 2-3 hours each day monitoring, observing, and learning from competitor TikTok channels. At the same time, research similar products that have been successful on the platform. By analyzing this information, you can easily identify your target audience.

Additionally, combine data from your existing customer base with information gathered from TikTok users interested in similar products. This will help you develop the right content and visual strategies.

Step 3: Build Unique Content and Visuals

Content and visuals are two key factors in enhancing the appeal of your TikTok sales channel and attracting the attention of your target audience.

Content

TikTok’s algorithm operates based on user behavior on the platform. Therefore, the content you share should be easy to understand, concise, and highly entertaining to capture the interest of potential customers. A prominent content creation trend on TikTok is Edutainment—a combination of educational and entertaining content for viewers.

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Tips for creating engaging and viral TikTok videos:

• Share authentic, real-life experiences.
• Inspire, motivate, and spread positive energy to viewers.
• Use a combination of popular hashtags and niche hashtags related to your product to reach the right audience and increase visibility.
• Choose trending music that aligns with your content to boost engagement.
• Prepare equipment such as microphones, lights, and tripods to ensure high-quality live interactions with viewers.

Visuals

TikTok is a video-sharing platform that allows you to connect with billions of users worldwide. To attract and retain audiences on your sales channel, you need to focus not only on engaging content but also on high-quality visuals to create the best user experience.

Important visual guidelines for TikTok:

• Use logos or brand identifiers on images to prevent copyright theft.
• Add text overlays and consistent thumbnails to enhance brand recognition.
• Use a tripod to stabilize your camera and avoid shaky footage.
• Create high-quality videos and images using professional yet user-friendly editing apps like CapCut or Canva.
• Avoid posting blurry or low-resolution images that could lower user satisfaction.

Step 4: Utilize TikTok Livestream Features

TikTok Livestream is a powerful tool that helps you directly connect with customers and boost sales:

• Use TikTok LIVE Billboard to showcase products and promotions: This feature allows you to display products and promotional offers throughout the Livestream, attracting customer attention and encouraging purchases.
• Engage directly with customers: TikTok Livestream enables real-time interaction, allowing you to demonstrate product features and benefits firsthand. This helps build trust and influence purchasing decisions.
• Gather feedback and understand customer needs: Livestreaming provides an opportunity to receive feedback and gain insights into customer preferences. This information can help you improve product quality and enhance the overall customer experience.

Once you have successfully built your TikTok Shop channel, the next step is to learn how to sell effectively through it. Get started now!

Success Stories of Brands with TikTok Shop

Maybelline

The emergence of TikTok Shop has revolutionized the way Maybelline Vietnam interacts with customers, bringing its products closer to Gen Z. The leading cosmetics brand has achieved remarkable success on TikTok, surpassing all expectations:

✅ 500% growth in top brand ranking
✅ 17.61x revenue growth
✅ Over 2,000 products sold

Maybelline Vietnam remains committed to meeting the growing market demand and maintaining its leading position on TikTok Shop.

Nerman

Since joining TikTok Shop, Nerman—the “All In 1 For Men” brand—has experienced exceptional growth:

🔥 Ranked #1 among the largest sellers on TikTok Shop
🔥 40x monthly revenue growth
🔥 Reached 1.2 million followers on TikTok

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Nerman’s success is not only driven by high-quality products tailored to men’s grooming needs, but also by strong customer engagement through TikTok. The platform has become an essential part of Nerman’s growth strategy, with a commitment to delivering exciting shopping experiences and building a loyal TikTok community.

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