How to advertise TikTok Livestream to attract millions of customers
Livestreaming has become an effective method for driving sales on social media in recent years. Compared to other platforms like Facebook, TikTok Livestreaming consistently achieves a higher order conversion rate. If you haven’t explored TikTok Livestream Ads, you might be missing out on numerous opportunities to increase your sales volume.
Let’s explore how to effectively run TikTok Livestream Ads in this guide!
Benefits of TikTok Livestream Ads
TikTok Livestream Ads provide a powerful opportunity for advertisers and brands, offering three key advantages:
✅ Expanding Reach to Potential Customers
✅ Advertising Without Feeling Like an Ad
✅ Boosting Sales with High Engagement
Expanding Reach to Potential Customers
TikTok Livestreaming is an efficient sales method that drives high engagement without incurring additional costs. TikTok users are easily drawn into livestreams because they can see the product clearly from every angle. Additionally, the presenter’s delivery style plays a crucial role in retaining viewers.
When livestreaming is combined with TikTok ads, it increases brand visibility and exposure. TikTok will intelligently distribute your livestream to the right target audience based on your ad settings.
Advertising Without Feeling Like an Ad
One of the most remarkable advantages of TikTok Livestream Ads is that they feel like “organic content rather than traditional ads.”
Unlike regular ads, TikTok naturally distributes Livestream Ads, increasing visibility without displaying them as conventional advertisements.
📌 The only indication of advertising is a small “Sponsored” tag on the left side of the screen, which most users barely notice.
Boosting Sales with High Engagement
Using ads combined with livestreaming provides immediate benefits for sellers by enabling direct interactions with users:
🔹 Sellers can introduce multiple products/services in a single livestream session, quickly identifying and addressing customer concerns.
🔹 Customers can see real product demonstrations and get instant answers to their queries, enhancing trust and making purchasing decisions easier.
By maintaining frequent interactions, sellers can build a loyal livestream audience, turning them into potential repeat customers.
See more products: Buy advertising accounts
Methods for Running TikTok Livestream Ads
Currently, there are two main ways to advertise your TikTok Livestream:
1️⃣ Regular Livestream Ads (Increasing Reach)
2️⃣ Livestream Ads Linked to TikTok Shop
Running TikTok Livestream Ads to Increase Reach
Step 1:
Tap the (+) button on the TikTok homepage and switch to LIVE mode.
Step 2:
Select “Promote” on the right side of the screen.
Step 3:
Set up your ad campaign:
✅ Target Audience: Define your ideal audience by gender, age, and interests.
✅ Budget: Set your ad budget and duration. The minimum budget is 92,000 VND per 30 minutes (~$4).
Step 4:
Tap “Pay” and start your livestream campaign!
Running TikTok Livestream Ads Linked to TikTok Shop
For TikTok Shop sellers, TikTok Livestream Ads allow users to discover, watch live videos, browse, and purchase your products. This feature drives traffic to your store and products, ultimately increasing sales.
Running TikTok Livestream Ads connected to TikTok Shop involves more complex steps but results in higher revenue potential. Follow these steps to set up your TikTok Shop Livestream Ad campaign:
Step 1:
Access TikTok Ads Manager.
Step 2:
Click on the Campaigns tab > Create > Custom Mode.
Step 3:
Select “Shop Purchases” as the advertising objective.
Step 4:
Set up your Ad Group, including:
✅ Ad Group Name
✅ Store Settings (Under Ad Type, select Live Shopping)
✅ Placement
✅ Targeting
✅ Budget & Schedule
✅ Bidding & Optimization
Step 5:
Configure your Ad Settings, including:
✅ Ad Name
✅ Ad Format
✅ Ad Details
✅ Tracking (optional)
Under Ad Format, choose one of the following video ad types:
📌 Standard Video – Select a pre-recorded video for promotion. Once the video finishes playing, TikTok will direct viewers to your Livestream.
📌 Live Video – Promote your Live Video directly, directing users straight into your Livestream. This option is preferred by most advertisers.
After setup, click Submit and wait for TikTok’s approval.
Read more: 7 TikTok Shop Live Regulations – Avoid Getting Banned
3 Tips to Optimize Your TikTok Livestream Ads
Here are three key strategies for brands and businesses to boost Livestream views and increase conversion rates.
Set Up Your Ad Campaign in Advance
It’s crucial to set up your campaign early to allow enough time for TikTok’s review process.
✅ Example: If your Livestream is scheduled for 9 PM – 11 PM, create the campaign in the morning or afternoon. This ensures smooth approval and better ad performance.
Create Engaging Livestream Content
While advertising tools help, content quality is the key factor in retaining viewers. Here are tips for creating engaging Livestream content:
📌 Entertainment is the core of e-commerce – Create engaging content before introducing products to keep viewers interested.
📌 Encourage interaction – Ask questions, respond to viewers, and engage in conversations to build trust.
📌 Showcase all angles of the product – Demonstrate the product’s features and details to increase buyer confidence.
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Use a TikTok Agency Ad Account
A TikTok Agency Ad Account provides numerous benefits for Livestream Ads, such as:
1. Lower Advertising Costs
A regular TikTok Ad Account incurs costs such as:
🔹 Ad spend, tax (10.8%), and international transaction fees.
However, with a TikTok Agency Account, you only pay the ad cost via the agency—with no additional tax fees. Additionally:
✅ Ads spend budget faster
✅ Funds are flexible and transferable
✅ No spending limits
2. Higher Ad Priority & Fewer Issues
✅ TikTok Agency Accounts are whitelisted, meaning your ads receive higher priority in TikTok’s ad space.
✅ This results in better engagement, higher reach, and increased ad frequency.
3. Faster Support & Issue Resolution
Since TikTok reviews Livestream Ads both before and during campaigns, issues such as ads not spending budget or unexpected stops may occur.
With a TikTok Agency Account:
✅ Faster ad approvals (including weekends)
✅ Quick appeal processing
✅ Dedicated technical support for troubleshooting
If you need the most reputable payment method and advertising account provider, you can message the fanpage buybm365.com-Ads to receive advice from HT Media. In addition, you can follow the articles. Latest articles related to our Digital Marketing.
