How to advertise Shopee on TikTok effectively with Deeplink
Online business on Shopee has become increasingly popular. As more stores open on Shopee, competition has also intensified. To reach more customers, sellers need to advertise their products on external platforms. One of the most promising platforms with a high number of potential customers and strong shopping demand is TikTok. In this article, we will explore the most effective ways to advertise Shopee on TikTok!
Types of Shopee Links for TikTok Ads
The only way to advertise while directing users to an external platform is by using links. Currently, there are three types of links that help sellers redirect users to Shopee. Each has its own advantages and disadvantages, so it’s important to understand them before embedding them in your ads.
Normal Link
A normal link is a type of link in the format http:// or https:// that appears in the browser’s address bar. This type of link is highly inconvenient when accessed via mobile phones but is the easiest to set up. If users have not downloaded or logged into the Shopee app, this link will require them to download the app or log in before being redirected to the product page.
This is the biggest inconvenience of using normal links in ads, as the shopping journey is often interrupted at this step. Therefore, this type of link is best suited for sharing with users accessing from a computer.
Example of a normal link: https://shopee.vn/m/shopee-mega-zone.
Universal Link
A Universal Link is a “two-tap” link, commonly used in Affiliate Marketing. This type of link provides detailed metrics such as click rates, order counts, and more, helping sellers measure the effectiveness of ad groups or calculate commissions for KOLs/KOCs/Influencers.
The downside of this type of link is that when users click on it, they will need to take an additional step by tapping the “Open” button before accessing the product page.
Example of a Universal Link: https://shopee.vn/universal-link/m/mega-digital.
Deeplink
A Deeplink is a URI Scheme, a type of link that allows advertisers to direct users to specific locations within the Shopee app, such as product pages, promotional landing pages, etc. This type of link makes it easier and more convenient for sellers to drive traffic to their Shopee store because customers can access the destination page with just one tap, without having to go through an intermediary page or open a browser.
Example of a Deeplink:shopeevn://reactPathsmtt=9&path=shopee%2FTRANSFER_PAGE&navigate_url
Why Should You Advertise Shopee on TikTok Using Deeplink?
Using Deeplink to run TikTok ads helps optimize off-platform advertising by:
✔ Shortening the user’s shopping journey on e-commerce platforms.
✔ Improving interaction rates and increasing customer retention.
✔ Enhancing marketing strategies, accurately targeting potential customers, upselling, and improving ROI.
Currently, you can set up Deeplinks using TikTok’s Ads Manager, but this feature is only available for TikTok Agency Ads Accounts.
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How to Advertise Shopee on TikTok Using Deeplink
If you are using a TikTok Agency Account, setting up a Deeplink TikTok ad is very simple. Just follow these steps:
#1 Create and Encode a URL with Shop ID
To make Deeplink creation easier, use Google Sheets or Excel. First, create a spreadsheet with three columns:
- Basic Link
- Shop ID
- Shop ID Embedded URL
Step 1: Get the Shopee Store Link
- Visit your Shopee store on a computer.
- Copy the link and paste it into the Basic Link column.
Step 2: Retrieve the Shop ID
- Open any product page in your store.
- Look at the URL in the address bar and find the Shop ID, which appears after the product name in a numeric string separated by dots.
Example:
For the product URL:https://shopee.vn/product-name-i.595030212.15304529135
📌 The Shop ID here is 595030212.
- Copy this Shop ID and enter it into the Shop ID column.
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Step 3: Create a URL with Embedded Shop ID
In your spreadsheet, enter the following formula in the Shop ID Embedded URL column:
=[Basic Link]&"?"&[ID Shop]&"&tab=0"Replace [Basic Link] and [Shop ID] with the respective cell references.
=A2&"?"&B2&"&tab=0"Resulting URL with Shop ID:https://shopee.vn/menswearshop?595030212&tab=0:
Step 4: Encode the URL with Shop ID
Next, encode the URL by using the encodeurl function in an empty cell:
=ENCODEURL([cell containing URL])Replace [cell containing URL] with the corresponding cell reference.
=ENCODEURL(C2)Encoded URL Output:: https%3A%2F%2Fshopee.vn%2Fthoitrangnammenswear%3F595030212%26tab%3D0
Save this encoded URL and proceed to the next step.
#2 Create Shopee Deeplink
To create a Shopee Deeplink, simply enter the information following this format:
shopeevn://reactPath?smtt=9&path=shopee%2FTRANSFER_PAGE&navigate_url="[Encoded URL]"&tab=buy"
utm_source=[tracking 1]&utm_medium=[tracking 2]&utm_campaign=[tracking 3]&utm_content=[tracking 4]
- Replace [Encoded URL] with the URL you encoded earlier.
- Replace [tracking x] with the campaign tracking details.
A completed Deeplink will look like this:
shopeevn://reactPath?smtt=9&path=shopee%2FTRANSFER_PAGE&navigate_url="https%3A%2F%2Fshopee.vn%2Fthoitrangnammenswear%3F595030212%26tab%3D0"&tab=buy" utm_source=TikTok&utm_medium=sale&utm_campaign=giamgia50&utm_content=thoitrangnam
#3 Add Shopee Deeplink to TikTok Ads
To complete this step, access TikTok Ads Manager using an agency account and follow the steps below:
Step 1: Set Up the Ad Campaign
Create an ad campaign as usual. When setting the campaign objective, select Traffic.
>>> Read more: Complete Guide to Running TikTok Ads from A-Z
Step 2: Add Your Shopee Store Link
Complete the ad group and ad creation setup as you would for an In-Feed Ad. However, in the URL section, add the Shop ID embedded URL instead of the basic Shopee link.
Step 3: Add Shopee Deeplink to TikTok Ads
Next, check the box to enable deep linking and paste the Shopee Deeplink you just created. Finally, complete the remaining ad settings and click “Submit” to launch the ad.
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Key Considerations When Advertising Shopee on TikTok
TikTok Ads Account
TikTok currently offers two types of ad accounts:
- Personal Ad Account
- TikTok Agency Ad Account
You can run ads with a personal ad account, but it only supports normal links. To provide the best user experience, it’s recommended to use a TikTok Agency Ad Account to enable Deeplink functionality.
Use the Right Ad Format
TikTok offers various ad formats, but for higher conversion rates, consider using the following ad types:
✅ TikTok In-Feed Ads
✅ Reach and Frequency Ads
✅ TikTok Top Feed Ads
Conclusion
This guide provides a detailed step-by-step method for advertising Shopee on TikTok effectively using Deeplinks. Additionally, you can combine TikTok Shop with Shopee, as TikTok Shop is an emerging sales channel and a growing trend in Vietnam. Integrating both platforms will maximize revenue and enhance brand awareness.
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