Guide to Setting Up the Shop Feature on Your Fanpage
If we were to list the most potential social networks for online business, Facebook would undoubtedly rank at the top. With over a billion users worldwide, you can easily find your target customers here.
Moreover, this social network offers numerous tools to support online business, such as allowing the creation of sales Fanpages, providing 10 types of Facebook ads for different marketing campaigns, updating post display algorithms, and most recently, the unique ‘Shop’ feature.
With this feature, your Fanpage becomes a true storefront where you can upload products for customers to choose from. Selling on Facebook has never been easier. The following article provides detailed setup instructions for you to apply to your Fanpage.
1. What is the Shop on Fanpage?
The Shop on Fanpage is a new feature still being “tested” by Facebook, so not all Fanpages can set it up. This feature appears as a Tab on the Menu bar; when clicked, you’ll see a list of products with full prices and detailed information. If users want to buy a product, they just need to select it and message the store owner directly.
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2. Adding a Shop to Your Fanpage
Step 1: Log in to your Fanpage.
Step 2: Click on “+Add Shop Section” on the Menu bar.
Step 3: Confirm adding the Shop section.
Step 4: Check the box ‘I Agree to the Merchant Terms and Policies’ to agree to Facebook’s terms, then click ‘Continue’.
Step 5: Enter your Shop’s address and zip code in the ‘Finish Setting Up Your Address’ box, then click ‘Submit’.
3. Adding and Deleting Products in the Shop
After setting up the Shop for your Fanpage, the next step is to add products for users to choose from.
Step 1: Select “Add product”.
Step 2: Add images and detailed information of the product such as name, price, description, inventory quantity, shipping methods, etc., then select ‘Save’. Additionally, you can set the ‘Automatic sharing’ mode after successfully adding the product.
Step 3: If you want to edit information or delete a product, click ‘Edit’, then select ‘Delete product’.
4. Advantages of the Shop Feature on Fanpage
4.1 Optimized Display for Mobile
The great thing is that the product list interface in the Shop feature is adjusted to be suitable for mobile devices like tablets and smartphones. This enhances the shopping experience for users, making it easier for them to search and select products.
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4.2 Integrated Call-to-Action Button
Previously, when selling on Facebook, you might have envied websites that could freely add “Buy Now” or “Add to Cart” buttons capable of stimulating and urging buyers, thereby increasing conversion rates. Now, Facebook also provides this excellent feature for the Shop section. When users click on a product, besides detailed information, they also see a call-to-action button with the content “Message to Buy”. This is an extremely effective way to direct customers and prevent customer poaching.
4.3 Ability to Run Ads for Products
If you feel that a particular product line is very “hot” and want to seize this opportunity to boost its revenue, Facebook allows you to place ads for that product.
4.4 Simple, Direct Linking
When you want to share your Fanpage’s Shop to increase visibility, that post will display a simple interface with a background image and a prominent “Buy Now” button on top.
Simple yet effective, the Shop on Fanpage is a fantastic feature that can replace a sales website. Try setting it up now!
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