Guide to selling on TikTok to win thousands of orders

HT Vũ Ngọc 14 Mar, 2025 Tiktok Marketing

With a large and diverse user base, selling on TikTok presents a great opportunity for businesses to expand their reach and increase sales revenue. However, many still wonder: Is selling on TikTok truly effective? How can you start a business on TikTok? Let’s explore the answers in this article!

Why Selling on TikTok is Highly Profitable?

Users Spend More on TikTok

According to TikTok’s in-app spending statistics, global users have been spending more since the pandemic. In Q1 2022 alone, users spent nearly $900 million shopping on TikTok—three times the $300 million recorded in Q1 2021.

TikTok Inspires Shopping

A 2021 TikTok report revealed that over 67% of users feel inspired to shop on the platform—even when they didn’t initially plan to.

TikTok’s research on user behavior further highlights the power of videos in influencing shopping decisions:

66% of users say TikTok helps them decide what to buy.
29% say they develop shopping needs after watching TikTok videos.
The hashtag #TikTokMadeMeBuyIt amassed over 8.2 billion views in 2021.

TikTok now has the highest percentage of frequent social media shoppers, with 20.6% of consumers making regular purchases—compared to 16.6% on YouTube and 16.4% on Instagram.

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Effective Ways to Sell on TikTok

Selling on a Personal TikTok Channel

Before TikTok Shop was launched, this was the only way to sell on TikTok. Sellers used TikTok to attract users and redirect them to e-commerce stores on Shopee, Lazada, etc.

The process typically involves:

Choose a product that fits TikTok’s user demographics.
Add your shop’s link to your profile.
Create engaging content to attract buyers.
Post videos showcasing your product.

Step 1: Choose the Right Product for TikTok’s User Base

First, you need to research and understand TikTok’s user demographics to determine whether your product is suitable and attractive enough to reach potential customers. Not all products will generate high profits on TikTok, so take the time to clearly define your target audience and the type of product you plan to sell.

According to a demographic survey by Influencer Marketing Hub:

Over 92% of TikTok users are between the ages of 13 – 35.
The gender ratio is relatively balanced, with 58% female and 42% male.

This indicates that the majority of active users on TikTok are young people (Gen Z and late Gen Y). Therefore, you should choose affordable, everyday-use products that are easy to ship and have the potential to become trending items on TikTok.

Some suitable product categories for TikTok include:

Fashion items (dresses, polo shirts, shoes, etc.)
Fashion accessories (sunglasses, earrings, necklaces, etc.)
Cosmetics (lipsticks, skincare products, eyeliners, etc.)
Handmade products
Smart home gadgets
Sports gear (soccer shoes, badminton rackets, etc.)
Tech gadgets

Note: Be sure to review TikTok’s policies to avoid selling prohibited products. Violating these guidelines may result in your account being flagged for Community Standards violations and getting disabled.

Step 2: Add Your Store Link to Your Profile

There are two ways to add a link to your TikTok profile:

Method 1: Edit the bio section – In this method, the link will appear as plain text. Users will need to copy and paste it into a browser to access it.

Method 2: Switch to a Business Account and add a clickable link – This method allows users to click directly on the link and be redirected to your store instantly.

Using a plain text link may negatively impact the shopping experience and increase the drop-off rate. To ensure a smooth customer journey, it’s best to switch to a TikTok Business Account to enable the clickable link feature.

Step 3: Create Engaging Content

Once you’ve set up your store, products, and links, the next step is content creation. Unlike other platforms, TikTok relies solely on short video content to attract customers and encourage them to click on the link in your profile. Most TikTok videos last 20-30 seconds, so creativity and innovation are crucial. Your content should be both entertaining and persuasive to drive purchase intent.

Before filming your TikTok sales videos, make sure to:

Plan your script and create engaging content.
Choose actors for the video (if needed).
Prepare filming equipment such as a phone, tripod, lighting, etc.

Step 4: Post Your Sales Videos

After editing and reviewing your video content, the final step is to upload it on TikTok and continue optimizing your content to help it trend quickly.

Tip: Post your sales videos during TikTok’s peak hours to maximize views and engagement. Higher interaction rates increase the chances of trending, allowing you to reach more customers efficiently.

Selling Through TikTok Shop

TikTok is positioning itself as one of the most effective e-commerce platforms, continuously developing new features to support business and sales since late 2021. Although TikTok Shop was only introduced in Vietnam in early 2022, it has quickly become a high-potential and effective sales solution.

By using TikTok Shop, sellers can access additional features that streamline the shopping process, reducing both time and effort. Since product links are attached directly to videos, users can easily click on the link and be taken directly to the purchase page. This enhanced shopping experience eliminates the need to switch between apps, preventing delays or technical issues that may interrupt the buying journey.

In 2022, selling on TikTok Shop became a major trend, allowing sellers and businesses to achieve significant revenue breakthroughs. By embracing the Shoppertainment concept (shopping combined with entertainment), TikTok Shop has successfully encouraged impulse buying based on emotions. As a result, many sellers have joined the platform and started their own TikTok Shop accounts.

Tips for Selling Effectively on TikTok

Respect the Customer Experience

Before becoming buyers, TikTok users are primarily looking for entertainment. The key to creating engaging sales videos is to respect the customer experience and understand their emotions. Instead of repeatedly posting boring product introduction videos, mix in entertaining content. Subtly incorporating advertisements into engaging and relatable content can increase audience interest.

Posting videos that offer useful tips, news, or humor will help attract more followers, many of whom can become loyal customers.

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Connect with Other Social Media Platforms

TikTok allows you to link your account with other social media platforms. Take advantage of this feature by sharing your TikTok videos on other platforms. This helps expand your content reach to friends and social circles, making it easier for potential customers to discover your TikTok store.

Measure Customer Engagement

To ensure sustainable business growth, tracking and evaluating performance is essential. Conduct weekly, monthly, and yearly assessments to monitor your TikTok sales performance. By analyzing video statistics, including views, engagement, and customer feedback, you can determine which products attract the most interest and optimize your sales strategy accordingly.

Run TikTok Ads

If you want your sales videos to reach more people and attract potential customers, TikTok Ads are an excellent solution. TikTok’s advertising tools help businesses quickly expand their customer base and increase revenue. With TikTok Ads, you can target specific audiences based on gender, location, device type, and operating system.

Conclusion

These are the two most effective ways to sell on TikTok and earn money quickly. Hopefully, this article has provided you with valuable insights and the confidence to start selling on TikTok today!

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