Menu

Effective 7-step Facebook Marketing strategy for business purposes

HT Vũ Ngọc 12 Jan, 2025 Facebook Marketing

Currently, most businesses prioritize implementing Facebook marketing strategies to promote their brand and boost sales. However, how can Facebook marketing be effective? Let’s explore in detail how to achieve the best results with Facebook marketing!

I – What is Facebook Marketing?

Facebook Marketing refers to marketing activities on Facebook aimed at promoting a business’s products or services to customers through the Facebook social network.

Some common Facebook marketing activities include:

  • Building a Facebook Fanpage
  • Creating Facebook Groups
  • Engaging with customers
  • Running Facebook Ads, etc.

These Facebook marketing activities can be either free or paid, depending on the promotional needs of each business.

II – Reasons Why You Should Choose Facebook Marketing

Businesses are actively pursuing customers on this social media platform, making it an effective marketing strategy to establish your presence on Facebook.

The following factors are the direct reasons why you should start implementing a Facebook Marketing strategy:

  • Facebook Marketing Helps Businesses Reach a Large Number of Users: According to statistics, there are 72.7 million Facebook users in Vietnam as of early 2024. This opens up opportunities for businesses to connect with a vast number of target customers.
  • Marketing Information on Facebook Has High Virality: The speed of information spread on Facebook allows businesses to effectively communicate their message to customers.
  • Facebook Marketing Offers Flexible Budgeting and Cost Savings: Businesses can save costs when using Facebook as a communication channel, as it offers many free features. Additionally, businesses can adjust their budgets for campaigns when using Facebook Ads tools.
  • Facebook Marketing Allows Target Audience Customization: Facebook enables businesses to research and analyze their target audience. This helps businesses easily create content and advertising strategies that are most suitable and optimized for their customers.

III – Limitations of Facebook Marketing

With the benefits of virality and reach, Facebook has increasingly become a marketing platform of choice for many businesses. However, this has also led to some limitations when marketing on Facebook:

  • High Competition: As more businesses use Facebook to market their products, the competition to stand out becomes intense.
  • Stricter Facebook Policies: Facebook has been tightening its advertising policies, making it more challenging for businesses to advertise freely.
  • Need for Knowledge and Experience: To run effective Facebook Ads, businesses need to prepare well by acquiring the necessary knowledge and experience to optimize their ads.

IV – Steps for Effective Facebook Marketing

1. Define Clear Objectives for Facebook Marketing

It is essential to have clear goals when using Facebook. According to the Sprout Social Index Report, Facebook marketers have the following top goals:

  • 34% aim to increase brand awareness.
  • 21% focus on boosting community engagement.
  • 11% aim to increase sales and generate leads.

See more products: Buy advertising accounts

2. Build an Effective Facebook Marketing Strategy

After defining your objectives, you need a strategy to achieve those goals. Establishing a direction for your Facebook marketing activities and determining how to measure success is crucial to ensuring an effective Facebook marketing strategy.

For example: A coffee shop might decide that their goal is to increase sales on Facebook by 10% within the next 6 months. Their effective Facebook marketing strategy could include:

  • Creating a post every morning sharing something special.
  • Using discount codes to gain more followers on Facebook.
  • Posting a daily photo of customers and encouraging users to share their own photos while enjoying coffee.

Here are some common annual goals for businesses and how an effective Facebook strategy can help you achieve them:

  • Increase Sales Quality
    Improving sales quality starts with proper targeting. Through a well-planned Facebook marketing strategy, you can reach your target audience more effectively. Therefore, ensure that you use Facebook as a tool to enhance your reach.
  • Add Value to the Organization
    Facebook can nurture customers better, increase awareness, and provide more resources to your target audience. Try to make Facebook your go-to source for information access.
  • Compete Better in the Industry
    Are your competitors always a step ahead? With the help of social media monitoring tools, you can track, listen to, and report on all social conversations surrounding your brand, including those of your competitors or the industry.
  • Recruit More Effectively
    Social media recruitment isn’t easy, but it is becoming increasingly popular. Social networks can be an excellent resource for enhancing your recruitment efforts and reaching top talent faster. Leverage your employees’ social networks to expand your social reach and increase the chances of hiring high-quality staff.

3. Choose the Right Facebook Marketing Channel

Include:

  • Personal Profile
  • Group
  • Facebook Marketplace
  • Fanpage

3.1. Personal Profile

If you want to sell online, you should focus on building a professional personal profile to attract attention and build trust with friends — who are potential customers.

3.2. Group

Facebook Groups are a fantastic tool for boosting engagement, with 1.4 billion people using Facebook Groups each month. You can use a Facebook Group to showcase your expertise and provide added value to users, offering special deals exclusive to “members.” This is a great way to build trust and ongoing loyalty.

Additionally, by setting up a Facebook Group for your business, you give your customers a space to interact.

You can use a group to:

  • Share content related to your products
  • Promote brand events
  • Start conversations about your business
  • Engage with your followers

3.3. Join Facebook Marketplace

Facebook Marketplace allows you to quickly connect with potential customers who are ready to buy. It also helps you reach local buyers more effectively through highly targeted listings.

3.4. Fanpage

At its most basic level, you can use a Fanpage to share content and attract users. It is also a platform to reach your target audience:

  • For pages with fewer than 10,000 followers: 8.18% organic reach.
  • For pages with more than 10,000 followers: 2.59% organic reach.

Setting up a Facebook Fanpage

  • Page Name: Your business name
  • Category: The type of business (e.g., Education, Design & Fashion, Real Estate, etc.)
  • Description: A brief introduction to your business (up to 255 characters)
  • Add Profile Picture: 170 x 170 pixels for desktop, 128 x 128 pixels for mobile
  • Add Cover Photo: 820 x 312 pixels for desktop, 640 x 360 pixels for mobile
  • Business Information

Once you have a Facebook Fanpage, make sure to promote it across all your business activities so that it works in tandem with other marketing methods. Provide your Facebook address on business cards, websites, in-store, in ads, and even in your email signature.

To gain a better understanding of Facebook Marketing channels, let’s dive into the methods of selling on Facebook and determine the most suitable marketing channels for your product!

See more products: Buy advertising accounts

4. Understanding Users with Audience Insights

Use Audience Insights to learn more about your customers. This tool can provide information about people who like your page. By knowing the characteristics of your Facebook friends, you can tailor your posts and offers to meet their needs and interests.

For example, if you run a bookstore serving customers of all ages, but most of your Facebook friends are aged 18-25, your Facebook offers could focus on books that appeal to that age group (while in-store offers may be broader).

5. Creating Facebook Marketing Content

Creating and managing content are essential components of any social media strategy. Identifying the right content mix requires experimentation and adjustment, but a general rule is to follow the “80-20 Rule”: use 80% of posts to inform, educate, and entertain, and the remaining 20% to promote your brand.

On Facebook, you have many options for the types of posts you can use.

5.1. Types of Content You Can Use

  • Introduction of products and services
  • Brand promotion, event information organized by the business
  • Posts sharing useful information
  • Humorous or interesting posts, clips, and images related to the product
  • Promotional offers: According to Syncapse research, 42% of Facebook users follow fanpages to get discount vouchers.
  • Posts encouraging interaction (discussions, contests, giveaways, etc.): 35% of Facebook users participate just to join a contest.

5.2. Types of Posts on Facebook

Be mindful when selecting options to accompany specific content types that are of interest to your audience.

See more products: Buy advertising accounts

Sprout Social analyzed the types of posts consumers want from brands, and the results showed that:

  • 30% of respondents wanted links to more information.
  • 18% preferred more images.
  • 17% preferred video content, ranking it third in the survey.

Here are the types of posts on Facebook:

  • Status Posts: Direct and to the point. Good text posts share information, ask questions, or call for feedback.
  • Image Posts on Facebook: Image posts, such as illustrations or infographics, have much higher engagement compared to text posts.
  • Video Posts: Video posts have even 30% higher engagement rates than image posts. On Facebook, videos autoplay in the newsfeed, capturing users’ attention.
  • Live Video Posts: Facebook Live is a live streaming option to connect with followers. This medium is very popular—by spring 2020, the number of live viewers on Facebook had increased by 50%.
  • Link Posts: You can share a link to your website or share content from other sources, providing your audience with context or a takeaway lesson.
  • Facebook Stories: Over half a billion people watch Facebook Stories daily, making them an effective type of post.
  • Facebook Watch Party: This feature lets you display a public video on Facebook, allowing for shared viewing experiences.

These post types cater to different engagement preferences, and integrating them into your content strategy can help boost interaction and visibility on Facebook.

5.3. Content Length

According to Kissmetrics, posts with fewer than 80 words can increase user engagement on Facebook by 66%.

5.4. Best Time to Post

Facebook remains one of the most challenging social media platforms for organic content. The platform’s algorithms present a challenge for businesses trying to determine the optimal posting times. Finding the right time to post is crucial for maximizing reach and engagement, as posts that appear when users are most active are more likely to be seen and interacted with.

See more products: Buy advertising accounts

The best times to post on Facebook are Thursday and Friday, ideally before and after working hours. This timing captures users’ attention when they are most likely to engage with content, either during their break or after finishing work for the day.

6. Running Facebook Ads

6.1. Free Marketing with SEO

You can make customers proactively find you through search results by optimizing your fanpage on Facebook and Google SEO.

6.2. Facebook Ads

Whether you’re just starting out or have been using Facebook for a while, you’ll inevitably need to pay for brand visibility. Facebook ads can be simple, but they are not easy. Only about 4 million advertisers achieve an average click-through rate of 9%.

Key features of Facebook Ads include:

  • Targeting based on demographics using Facebook user data like age, location, education, and interests.
  • Setting ad budgets.
  • A/B testing ads, where multiple versions of an ad are run simultaneously to compare designs and settings.
  • Built-in ad performance measurement tools.
  • Geo-targeting, useful for local businesses.

Facebook Ads Focus on Cost-Effectiveness and Relevance

Facebook ad campaigns should always focus on:

  • Cost-effectiveness
    For beginners, you should maintain a weekly or monthly spending limit to avoid overspending on unnecessary impressions or clicks. Ad spending can escalate quickly if targeting is ineffective or settings are incorrect.
  • Relevance
    While targeting a large audience is useful for testing what works best for awareness building, relevance is crucial for successful Facebook ads.

Content for Facebook Ads

Content accounts for 70% of the effectiveness of Facebook ads. Some of the best aspects of ad content include:

  • Brand Recognition: Is it relevant to your brand and effectively showcases your product/service? Are your logo colors and branding displayed accurately?
  • Reward: What does the viewer gain from it? Is it a deal, promotion, discount code, whitepaper, or guide?
  • Tone: Does the ad content maintain a consistent tone throughout your Facebook page or the business in general?
  • Action: The ad content must drive an action aligned with your Facebook goals. It’s best to have a clear and precise call-to-action.

Tips for Creating Effective Facebook Ads

To make the most out of your Facebook ads, consider these tips:

  • First impressions matter: Use high-quality, high-resolution images for every ad.
  • Highlight your value proposition clearly and avoid cluttered graphics.
  • Make the CTA easy to see and compelling to capture user attention.
  • Bring the product to life by showing people using it in your video ads.
  • Include user-generated content if appropriate to build community awareness.
  • Position videos and images vertically to ensure they display correctly on mobile devices.
  • Track which ad versions perform the best by implementing A/B testing.

Track Facebook Ads Metrics

Each metric will provide detailed insights into what you specifically want to achieve with your ads:

  1. Impressions: The number of times your ad is shown to users.
  2. Ad Frequency: How often your ad is shown to the same person.
  3. Click-Through Rate (CTR): The percentage of people who click on your ad after seeing it.
  4. Conversion Rate: The percentage of users who take a desired action (e.g., purchase, sign-up) after clicking your ad.
  5. Cost per Conversion: The average cost of each conversion from your ad.

Tools for Tracking Metrics:

  • Ads Manager: The “Reports” feature of Ads Manager allows you to view how your ads are performing, from video ad views to website conversion rates. You can customize reports to track specific metrics that align with your campaign goals.

To create a report, simply open the Ads Manager, go to “Analytics and Reporting,” click on “Ads Report,” and then select the data you want to analyze.

  • Facebook Business Suite

Facebook Business Suite allows you to quickly view important data about your Facebook account, including: user demographics, post and content engagement, performance of paid ads, etc.

Additionally, if you are not very experienced with Facebook advertising but want to optimize your ad spending and improve performance, you can reach out to a company that provides Facebook advertising services to get the most effective ad campaigns.

7. Evaluating and Testing Effectiveness

The final step in your Facebook Marketing strategy is to track the metrics you previously defined when setting goals and analyzing the results. This also includes calculating ROI.

You can monitor audience engagement directly through Facebook Insights and measure the following metrics:

  • Reach (how many people have seen your post)
  • Engagement (how many people liked, clicked, shared, or commented on your content)
  • Which posts led to people unliking your page

Additionally, Facebook Insights helps identify which types of posts perform best on your fanpage, so you can see if your current content strategy is working effectively.

V – 8 Tips for Effective Facebook Marketing

1. Regularly Update Content to Make Facebook Marketing Effective

Unlike traditional media (magazines, television) or other online platforms like websites, social networks are built on regular updates.

Recent research from Australia shows that Facebook users check their news feed more than 25 times a week, and they need to see that you are posting fresh content consistently. Share images, links, videos, anything that is connected to your business and relevant to your audience.

Some guidelines suggest posting at least once a day, but the core principle is to post when you have interesting content and to gauge the frequency that your audience wants to hear from you.

2. Interact with Facebook Users

You can increase engagement on Facebook by encouraging users to respond to your posts or leave their own comments about your business. Additionally, take the time to quickly reply to all comments, ensuring you do so within 24 hours for the best results. Failing to respond can weaken the willingness of your Facebook friends to engage, and they may gradually lose interest.

Interact with Facebook Users

Engaging in conversations and developing rewards for loyal customers will help foster positive relationships.

See more products: Buy advertising accounts

3. Facebook Marketing with “Sponsor Stories” Feature

Facebook claims that Sponsor Stories have a 46% higher CTR and 20% lower CPC compared to regular Facebook ads. It is also the only ad format available on mobile devices.

Sponsor Stories is a type of Facebook ad that displays user interactions with their friends, such as likes on Facebook.

Sponsor Stories leverage the concept of “word-of-mouth” marketing. If a user sees that three of their friends have liked a particular page, they are more likely to pay attention to it. The goal of this feature is to encourage users to take similar actions as their friends.

4. Refer to other pages

You can compare your page’s performance with other pages.

In the “Page Insights” section, you will see a “Pages to watch” section with detailed information about competitor pages.

5. Facebook Marketing online with mini-games

Organize contests, sweepstakes, or promotions on Facebook. People love when it’s fun and offers something they can’t get elsewhere.

Research shows that discounts and giveaways are the most common reasons customers follow a business’s Facebook page. Similarly, contests and games can be used to energize your fanpage.

Facebook can also be used to distribute customer surveys. If you do this, make sure to keep the surveys brief and provide a survey link that users can easily click, skip, or share with their friends.

6. Leverage Facebook Pixel for Retargeting

Facebook Pixel is a simple piece of code that you place on your website to:

  • Track conversions from Facebook
  • Retarget people who have visited your website
  • Build a custom audience for future ads

Once you place it on your website, the pixel will start collecting data. This way, you will have powerful information to effectively target your advertising campaigns.

7. Use Ads for Facebook Marketing

Implementing Facebook ads into your Facebook marketing strategy is one of the feasible techniques to increase likes or drive clicks to your website.

8. Avoid Using Facebook Marketing for Hard Selling Tactics

People view Facebook as a fun and relaxing social space where they chat with friends, watch photos, videos, and more. You need to engage in conversations and become part of the community, rather than an “outsider” focused solely on making sales.

Hard selling tactics will cause users to easily unfollow you, such as using promotional slogans, repeatedly posting about a specific product or service, or offering product lists with separate prices in any relevant conversation. They might even leave negative comments about your business.

If your target audience is on Facebook, you should definitely try Facebook Marketing for your business. Experiment with different types of Facebook ads and frequently measure progress to ensure you’re making the most out of your campaigns.

If you need the most reputable payment method and advertising account provider, you can message the fanpage buybm365.com-Ads to receive advice from HT Media. In addition, you can follow the articles. Latest articles related to our Digital Marketing.

Chia sẻ: