Detailed instructions on how to post products for sale on TikTok in 2025

With TikTok’s rapid growth over the past few years, many sellers have chosen this popular social media platform to expand their online business. TikTok provides an opportunity to reach a younger audience, increase engagement, and boost brand awareness through short-form videos and live selling.

However, since TikTok operates differently from other social media platforms, many people still wonder how to sell effectively on TikTok. In this guide, buybm365 will walk you through the latest step-by-step process for selling on TikTok in 2025.

1. Why Should You Sell on TikTok?

Before diving into the steps for selling on TikTok, let’s explore the advantages of using this platform for e-commerce:

✅ TikTok is a video-driven platform, making it perfect for showcasing products visually.
✅ Easy video creation & editing allows sellers to produce engaging content anytime, anywhere.
✅ High viral potential – TikTok’s algorithm can help your videos go viral, reaching millions of viewers.
✅ Creative content increases sales, making it easier to convert viewers into buyers.
✅ Lower advertising costs compared to other social media platforms, maximizing ROI.

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2. How to Sell on TikTok – A Complete Guide

2.1. Preparing to Record a Sales Video

Before you start selling on TikTok, preparation is key! Follow these steps to ensure high-quality content:

• Plan an engaging video script to capture attention.
• Choose a well-lit filming location with an attractive background.
• Ensure your product is in perfect condition before recording.
• Use the right equipment (e.g., ring lights, tripods) to enhance video quality.
• Select background music in advance to match your video’s vibe.

2.2. Recording Your Sales Video

Now, let’s move on to the actual filming process. To create professional and engaging sales videos, consider key factors like location, lighting, angles, and clarity.

Follow these steps to record your TikTok sales video:

🔹 Step 1: Download the TikTok app on your smartphone.
🔹 Step 2: Click on the “+” button in the middle of the navigation bar. This will open the camera.
🔹 Step 3: Prepare your product and press the red recording button to start filming.
🔹 Step 4: If needed, you can pause the video to adjust angles, switch products, or modify scenes.

Pro Tip: If you want higher-quality footage, consider recording with your phone’s built-in camera or a professional DSLR. You can then edit the video before uploading it to TikTok.

See more: How to Create Stunning and Engaging TikTok Videos for Selling and Attracting Millions of Views

2.3. How to List Products for Sale on TikTok

After recording your video, you might be wondering how to post and sell on TikTok. Below, we’ll guide you step by step on how to list your products for sale on TikTok.

If you recorded your video using TikTok’s camera, you will be redirected to the posting screen where you simply need to tap Next → Post to complete the process. However, if you recorded and edited your video externally, follow these steps:

Step 1: Tap the “+” icon at the bottom center of the screen.

Step 2: Select the Upload option from the gallery at the bottom right.
Step 3: Choose the completed video you want to upload.

Step 4: Tap Next, add a caption and hashtags, then tap Post to upload your video.
That’s it! You’ve completed the final step in listing products for sale on TikTok.

3. Tips for Selling on TikTok

Now that you know how to list products on TikTok, here are some valuable tips to maximize the effectiveness of your sales videos.

3.1. Create Trend-Based Videos

TikTok allows users to create content freely based on their interests. However, if you incorporate trending elements into your sales videos, you can significantly boost engagement and reach. Just make sure to select trends that align with your product and brand identity.

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3.2. Post During TikTok’s Peak Hours

Posting during TikTok’s golden hours can greatly enhance your video’s visibility. Based on user behavior analysis, 6 PM – 8 PM is the period with the highest traffic, making it the ideal time to reach more potential customers.

See more: Best TikTok Posting Times to Get Millions of Views

3.3. Analyze Competitors

Studying your competitors is crucial for any seller. Observing what other shops are doing, how they operate, and whether their strategies are successful can provide valuable insights. If a particular approach is working well for them, you can learn from it and apply similar techniques to your own business.

This concludes our detailed guide on how to sell on TikTok in 2025. We hope this article has given you valuable insights to optimize your business on this fast-growing social media platform.

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