Detailed instructions on 7 steps of TikTok SEO to get to the TOP of search results

HT Vũ Ngọc 10 Mar, 2025 Tiktok Marketing

Nowadays, TikTok is not just an entertainment platform; it has also become a popular search engine among young people, even gradually replacing Google in some cases. Therefore, it’s no surprise that sellers and brands are actively engaging on TikTok to reach a new generation of consumers with higher purchasing tendencies. This is where TikTok SEO comes into play—it helps brands and content creators stand out from the competition and reach the right target audience. Let’s explore TikTok SEO in this article!

What is TikTok SEO?

TikTok SEO is the process of optimizing your videos on the platform to achieve a higher ranking in search results.

Unlike Google, TikTok’s algorithm does not rely entirely on SEO. Instead, the platform focuses mainly on how users share and interact with content. However, the reality is that young people spend a lot of time scrolling through TikTok, creating content, and keeping up with trends. This is why TikTok has optimized SEO by integrating a search bar, making it easier and more convenient for users to find the content they want.

One unique aspect of TikTok is that it does not factor in the number of followers in its SEO algorithm. This means your video still has a chance to be featured in recommendations, just like top TikTokers, if you optimize your content effectively.

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Why do you need TikTok SEO?

Whether you’re a content creator, an online seller, or a brand owner, if you’ve decided to build a TikTok channel, TikTok SEO will be a powerful assistant in helping you achieve your goals.

For Content Creators

Improve video quality by keeping up with trends and implementing TikTok SEO.
Make your videos more discoverable in search results and the “Explore” page for users interested in your niche. This increases the reach of your content.
Well-optimized videos help boost engagement, including likes, follows, comments, and shares.
Enhance your personal brand recognition and accelerate its growth.
Gain a competitive edge over other content creators in your industry.

For Online Sellers and Brand Owners

Increase visibility on TikTok, allowing you to reach more potential customers and improve brand awareness.
Boost keyword rankings within the platform, leading to higher click-through rates to your TikTok channel and store.
Optimize marketing strategies by creating video content that aligns with trends and customer preferences.
Make your business and brand stand out from competitors.
Increase sales as your products appear at the top of search results.

TikTok Algorithm Factors to Consider for SEO

To successfully implement TikTok SEO, you need to understand TikTok’s algorithm—the key to making your videos go viral.

In addition to TikTok’s search tool, the platform now supports a search suggestion feature in video comments, displaying related keywords. When users click on a suggested keyword, they can explore similar content without switching to other platforms.

By optimizing and understanding TikTok’s SEO algorithm, you can increase your chances of reaching potential customers and improving your video’s visibility on TikTok.

7 Steps to Get Your TikTok Channel to the Top of Search Results

TikTok SEO is a strategy that helps your TikTok channel connect with users who are interested in your content. Below are seven steps you need to take today to optimize TikTok SEO and rank higher in search results.

Step 1: Identify Your Product/Service

Before building your TikTok channel and creating content, clarify:

What product/service are you bringing to TikTok?
Who is your target audience, and what are they searching for on TikTok?
How can your product/service content address specific customer needs?

Regardless of your niche, understanding your target audience and what you want to promote will help you create content that directly connects with customers and strengthens brand recognition.

>>> Xem thêm: Cách tìm sản phẩm hot trend trên TikTok

Step 2: Create an SEO-Optimized TikTok Account

Signing up for a TikTok account is simple, but for SEO purposes, consider:

Using a TikTok ID that matches your channel name for better branding.
Ensuring your profile is easy to search for and remember.

Step 3: Build an SEO-Friendly TikTok Channel

A well-crafted and visually appealing TikTok profile boosts credibility. Make sure to:

Fill in all profile details, including contact info, email, and links to other social media.
Add a landing page link in your profile to drive traffic to other platforms.
Link your TikTok Shop to unlock product listing features.

>>> Xem thêm: 4 mẫu kế hoạch xây dựng kênh TikTok từ A-Z (Cập nhật 2025)

Step 4: Research Keywords & Related Keywords

When researching TikTok keywords, consider:

High search volume: Keywords that people frequently search for.
High relevance: Keywords closely related to your content.
Low competition: Keywords that are not yet oversaturated.

Here’s how to choose the right keywords based on your goal:

Niche market targeting: Choose medium-to-low search volume, high relevance, and low competition keywords.
Unique content creation: Pick high search volume, high relevance, and low competition keywords.
Brand awareness & visibility: Use high search volume, medium relevance, and low competition keywords.

Keyword research tools:

Free: TikTok search, Google Search box, Google Trends.
Paid: Ahrefs, Keyword Tool.io.

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Step 5: Plan & Create SEO-Optimized Videos for TikTok Shop

Based on your research, choose a content format (Vlogs, Trends, Tutorials, etc.) and a video creation formula. Here are five popular TikTok video formulas for success:

Create dramatic situations
Showcase unique product/service features
Present problems and offer solutions
Capture special moments
Demonstrate, perform, or try out something

Key video optimization tips:

Use trending hashtags & music: Include 2-3 trending hashtags related to your video topic and choose popular background music to boost visibility.
Keep content consistent & concise: Stick to a specific niche so TikTok’s algorithm can accurately categorize and recommend your content.
Hook viewers in the first 3 seconds: Grabbing attention early increases watch time, making your video more likely to go viral.
Ensure high-quality visuals & captions: Invest in good visuals, colors, subtitles, and clear messaging.
Post at peak hours: Post when your audience is most active (6-8 AM, 11-12 PM, 7-9 PM, 10-12 AM) for higher engagement.

Step 6: Increase Engagement on Your Videos

TikTok is a highly interactive platform, so:

Respond to comments to build a stronger community.
Use interactive features like Q&A, challenges, and polls to encourage participation.
Share your videos on other platforms (Instagram, Facebook, YouTube Shorts) to expand your reach and drive more traffic.

Step 7: Analyze User Data with TikTok Analytics

Like any social media strategy, data analysis is key. TikTok Analytics provides deep insights into:

Audience demographics & behavior.
Video engagement metrics (likes, shares, watch time).
Best-performing content for future strategy adjustments.

By monitoring analytics, you can refine your TikTok SEO approach to boost engagement and profile visits.

3 TikTok Shop SEO Tips for High-Volume Sellers

The ultimate goal for sellers on TikTok (or any platform) is to maximize sales. If you want to build a long-term, sustainable business, optimizing your TikTok Shop SEO is essential. Here are three key SEO tips you should implement immediately:

Avoid Posting Restricted Content on TikTok

While TikTok encourages creativity, some types of content are strictly prohibited. To prevent account bans or content removal, avoid posting:

Exploitation of minors
Harmful behavior
Adult content
Bullying and harassment
Hate speech
Spammy engagement tactics
Copyright and trademark violations

Read more: List of Prohibited Products on TikTok Shop

Optimize Product Information on TikTok Shop (Title, Description, Hashtags)

Product Name: Choose a clear and descriptive product name that includes its key attributes. Additionally, be mindful to avoid certain words in the product name to prevent TikTok from rejecting the listing.
Product Description: Sellers should provide a detailed and well-structured product description that includes relevant keywords to enhance visibility.
Product Category Selection: Choose the appropriate category for your product on TikTok Shop to optimize sales performance.

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Upload SEO-Optimized Images & Videos

High-quality visuals significantly enhance the shopping experience and boost conversions.

Image Optimization:

Upload up to 9 images per product.
Formats: PNG, JPG, JPEG
Resolution: 600×600 px
File size: ≤ 5MB
Aspect ratio: 1:1

Video:

Recommended aspect ratios: 1:1, 9:16, or 16:9
Max file size: 20MB

Final Thoughts

Building an SEO-optimized TikTok Shop takes effort, but it’s achievable with the right strategy. By following the 7 TikTok SEO steps and implementing these 3 powerful tips, you can rank higher, attract more customers, and scale your business to thousands of orders!

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