Detailed A-Z Guide to Getting Familiar with TikTok Ads Manager
What is TikTok Ads Manager?
TikTok Ads Manager is a comprehensive tool that helps advertisers set up campaigns, optimize bids, choose ad formats, target specific audiences, install the TikTok Pixel, and enhance ad content.
Thanks to its user-friendly interface, even beginners can easily get familiar with this tool. You can configure your ads to reach distinct customer segments and create advertisements tailored to different goals and budgets.
How to Register for a TikTok Ads Manager Account
Registering for a TikTok Ads Manager account is a mandatory step to access this tool. The registration process is straightforward and consists of the following three steps:
Step 1: Visit the TikTok for Business website.
Step 2: Sign up for an ad account using your TikTok account or phone number/email.
Step 3: Enter your business information.
Guide to Using TikTok Ads Manager
In this article, we will walk you through how to use TikTok Ads Manager step by step, covering the following sections:
- Dashboard
- Campaigns
- Assets
- Reports
First, to access TikTok Ads Manager, log in to your TikTok Business account via the following link: https://ads.tiktok.com/i18n/home.
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Dashboard
In the Dashboard, you can view the following information:
- Today’s ad spend and account balance
- Status of ad groups (Active, Rejected, Out of Budget, Underperforming)
- Daily ad performance overview
- Key metrics categorized by campaign, placement, etc.
Campaigns
The Campaign section is where all advertising campaigns are managed and organized. Here, you can create new ad campaigns based on different advertising objectives. Each ad level has a unique interface and setup process as follows:
Ad Campaign Objectives
TikTok ad campaign objectives are categorized into three customer journey stages: Awareness, Consideration, and Conversion. Each level offers different advertising options tailored to specific goals. You should define an objective that aligns with your business needs. Each objective is briefly explained within the interface to help advertisers easily choose the most suitable option.
Right below the objective selection, you can name your campaign and set your budget and bidding strategy.
TikTok currently offers two budgeting methods:
- Automated Campaign Budget Optimization: TikTok automatically measures ad group performance and distributes the budget accordingly. If you’re new to advertising, this option is recommended for optimizing ad performance.
- Manual Budget Setting: You manually allocate and adjust budgets for campaigns and ad groups. This requires prior experience and knowledge of TikTok advertising.
>>> Read more: Beginner’s Guide to Running TikTok Ads
Ad Group Level
After creating a campaign, you will be directed to the Ad Group setup interface. Here, you can choose ad placements, target audiences, budgets, and more.
Based on the selected audience demographics and behaviors, TikTok will display the estimated number of users your ad can reach in the upper right corner of the screen.
Ad Level
Setting up ad creatives is the final step in the TikTok ad campaign creation process. In this step, you can upload ad content, set display names, and configure the call-to-action (CTA) button.
Additionally, TikTok provides Creative Tools to help you design engaging ad content with minimal effort. These tools include:
- Video Template
- Smart Video
- Smart Video Soundtrack
- TikTok Video Editor
These tools allow you to create attractive and engaging ads with just a few clicks.
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Assets
The Assets section is where you can manage, create, and measure elements that make up your ads. From the Assets tab in the toolbar, you can access the following pages:
Event Manager
With Event Manager, you can install the TikTok Pixel in your app or website to track user behavior and conversions. For both in-app events and web events, you need to create and install the TikTok Pixel in your app or website’s code.
Ad Creative Management
All the ad content you upload, along with ad templates, will be stored here. Additionally, you can view key ad performance statistics, such as:
- Yesterday’s ad spend
- The number of active ad templates
- The total number of created ads
Audience Management
The Audience Management tool helps you create lists based on different characteristics and behaviors. This allows you to measure whether your ads are reaching the right audience.
By clicking on Create Audience, you can select different customer lists on TikTok. Detailed descriptions of each audience type are provided to help you make informed choices.
Comment Management
User comments on In-Feed ads will be displayed here. You can:
- View and reply to user comments
- Add a list of blocked words and accounts to filter unwanted comments
TikTok also allows you to set up pre-written responses for frequently asked questions, saving time when replying to users.
Reports
TikTok Ads Manager also provides detailed campaign and ad group reports, including key metrics such as CPC, CPM, and CTR to assess campaign performance.
You can generate reports in two ways:
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Custom Reports – You can manually select campaign/ad group data, ad objectives, and target audiences. Reports can be downloaded in .xlsx or .csv formats.
Pre-made Reports – These reports include predefined metrics and fields. Simply click Run & Export to download. You can also customize them by adding additional metrics.
Read more: TikTok Ad Costs
Conclusion
We hope this guide has helped you understand TikTok Ads Manager better.
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