Converting Messages into Orders Made Easier with the Product Discovery Feature on Messenger

According to statistics from Meta, 79% of internet-using adults in Vietnam message businesses at least once a week, and 71% prefer communicating with businesses via messaging.

Recognizing this trend, Meta has introduced the Product Discovery Feature on Messenger. By integrating this with the buybm365 solution, businesses can enhance the shopping experience for customers through conversations, thereby optimizing direct purchase conversions on Messenger. Let’s delve into the details of this feature in the following article.

1. What is the Product Discovery Feature on Messenger?

The Product Discovery Feature on Messenger is a new initiative launched in collaboration between Meta and buybm365. It aims to provide users with a convenient, quick, and secure product selection experience directly within the Messenger app.

With this feature, customers can easily and proactively view products on Facebook Messenger, proceed to place orders, make payments, and track their orders, creating a seamless and intelligent shopping experience.

To utilize this feature, ensure that:

• You are an administrator of the Business Manager—the tool for managing your business’s fan page.
• You are an admin of the page, and the page has this feature enabled by Meta.

2. Benefits of the Product Discovery Feature on Messenger

The Product Discovery Feature on Messenger offers numerous advantages for both businesses and customers:

For businesses:

• Easy Product Management: Sync products to Meta’s Catalogs with just a few clicks.
• Time and Resource Savings: Product information, inventory, and more are automatically synchronized to Meta and centrally managed on buybm365, reducing the need for additional resources and time.
• Increased Product Selection Rate: Customers can view detailed products, compare prices, and place orders directly on Messenger, optimizing the effectiveness of Click-to-Messenger ads and thereby increasing the order selection rate.

For customers:

The Product Discovery Feature on Messenger provides a seamless product exploration experience. Customers can proactively search for, view detailed products on Messenger, and proceed to place orders without waiting for business consultations. Additionally, they can easily and conveniently find their favorite products right within the Messenger app.

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3. Highlighted Features of the Product Discovery Feature on Messenger

This new feature assists businesses in saving resources, optimizing product selection, and enhancing customer experience.

3.1. Easily Sync Products from buybm365 to Meta

Products are synchronized to Meta, allowing businesses to expand their sales channels and reach more customers. Depending on your platform strategy, you can choose to sync all products, by product category, or specific products.

You can view detailed synchronized products on buybm365 or in the “Catalog” on Meta’s Commerce Manager.

3.2. Customers Can Place Orders Directly Through Messenger Chat

The Cart and Product buttons are displayed on the conversation screen when customers chat with your business page. Customers can easily view products (synchronized from buybm365 to Meta), add products on Messenger, and proceed with order confirmation, payment, and shipment tracking—all within the same interface, ensuring a seamless shopping experience.

3.3. Sync Orders from Messenger to the buybm365 System

Orders created through Messenger conversations are centrally synchronized to the buybm365 system, making it easy for shop owners to manage. To view orders synchronized from Messenger on the system, access the Order List on buybm365 and filter by channel (Facebook Shopping) or order source.

3.4. Provide Detailed Reports on Sales Performance on Facebook

buybm365 offers businesses comprehensive reports to evaluate, analyze, and make informed decisions regarding social media business strategies. The reports provided by buybm365 include:

✅ Overview Report: Provides data on customer growth, order volume, revenue, sales profit, and conversion rates.

✅ Engagement Report: Offers real-time tracking of conversation journeys from initial interactions with the page, including likes, follows, message volume, and response efficiency of customer service agents.

✅ Conversion Rate Report: Categorizes customer behavior throughout the purchasing journey, from initial engagement on Meta platforms to order completion. This helps businesses analyze, evaluate performance, and optimize conversion strategies.

✅ Advertising Campaign Performance Report: Allows businesses to analyze the effectiveness of each advertising campaign, tracking customer drop-off points to optimize ad programs and improve sales results.

4. Guide to Connecting the Product Discovery Feature on Messenger

To use the Product Discovery feature on Messenger, you must first ensure that you have admin access to Business Manager and that your page has been successfully added to your business account, as mentioned earlier.

New customers registering for the social media sales package (new version) can follow these steps to connect the feature:

Step 1: Access the Admin Panel and Connect to Facebook Shopping

Facebook Shopping is a new sales channel on buybm365 designed to support the process of syncing products to Meta.

Step 2: Connect Your Account

You will see a notification screen displaying your Facebook account, Business Manager account, page, and default catalog for the selected page. Click “Continue” to proceed to the next step.

Step 3: Sync Products to Meta

• Sync products to Meta Catalogs: You can choose to sync all products, select specific products based on your needs, or sync chosen product categories.
• Sync orders with Meta: Set up a designated branch to properly record and deduct inventory for synced orders.
• Send order messages: This includes invoice messages and order journey messages (to customize and check these messages, you need to set up the Social Sales Channel).

Note: Ensure that all products you want to appear in the Messenger sales channel are listed in your admin panel.

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5. Frequently Asked Questions About the Product Discovery Feature on Messenger

Let buybm365 help answer some common questions regarding this feature and the connection process.

1. How do I know if my Fanpage is eligible for the Product Discovery Feature on Messenger?

To use the Product Discovery Feature on Messenger, you must meet these conditions:
✅ Your Business Manager account is connected to your Fanpage and you have admin access.
✅ Meta has enabled this feature for your sales Fanpage.

2. Why don’t the Product and Cart buttons appear on web browsers or desktop?

Currently, the Product Discovery feature on Messenger is only supported in the Messenger app. It is not yet available on Facebook’s web messaging interface. Meta may expand this feature to web browsers in the future.

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