Causes and solutions when Facebook does not run ads
I. Reasons Why Facebook Disallows Ads
1. Account Credibility Issues
If the business or personal account being used to run ads for a Fanpage is flagged as unreliable, it reduces the chances of ad approval. This might happen if the account:
- Previously managed a Fanpage that violated Facebook’s policies by offering prohibited services.
- Ran ads in the past but failed to pay for them, leaving an outstanding balance with Facebook.
- Demonstrates irregular behavior, such as abrupt budget changes for ad campaigns.
Facebook may view such activities as suspicious, labeling the account’s behavior as abnormal, and consequently disallowing it from running ads.
Example:
If you are running ads with a daily budget of 100,000 VND and suddenly increase the spending limit drastically to 1,000,000 VND per day, Facebook might flag this as unusual activity.

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2. Violating Facebook’s Advertising Policies
Facebook enforces strict rules and policies for advertising, and users must adhere to them. Ads that violate these policies will undoubtedly be rejected.
2.1. Common Content Violations That Lead to Ad Rejection
- Use of Prohibited Language:
Including words related to sensitive topics such as healthcare, human body parts, stimulants, or tools like knives and scissors, which are against Facebook’s policies. - False or Misleading Content:
Ads that contain untrue claims, exaggerations, or content discriminating against religions are prohibited. - Improper Capitalization:
Random or inconsistent capitalization in the ad text may lead to rejection. For example: - Writing with capital letters at the start of every word.
Using ALL CAPS for an entire word or sentence.
These practices can make Facebook view the ad as suspicious or unprofessional. - Incorrect Use of the Word “Facebook”:
If the ad mentions “Facebook,” it must use the proper format. The word “Facebook” should be written in full, with the “F” capitalized according to the official format. Failure to do so may result in ad rejection.
2.2. Common Image Violations
- Image Format and Text Proportion:
Ensure the image complies with the required format and aspect ratio. Text overlaid on the image must not exceed 20% of the image area. - Focus on Body Parts:
When using images of people, avoid focusing excessively on specific body parts. - Before-and-After Comparisons:
Ads must not include “before-and-after” images showcasing transformations or results. - Sensitive Content:
Do not use sensitive or inappropriate images for advertising purposes.

These Are Common Mistakes That Prevent Ads From Running on Facebook. Users should pay closer attention to these issues to ensure their ads are approved and achieve the best results.
3. Targeting an Inappropriate Age Group
Facebook ads may be rejected if the targeted age group is inappropriate, such as:
- Targeting individuals who are too young, often under 18 years old.
- If the target audience includes those under 18, the product or service must be suitable for this age group.
Incorrect targeting can also result in ads being flagged for inappropriate imagery violations.
4. Using URLs That Do Not Match Content
If the content directs customers to a URL that does not align with the initial intent or advertisement, Facebook’s algorithms will flag it. Advertisers must exercise caution in this regard to avoid rejection.
5. Bypassing Facebook’s Rules
Some individuals or businesses attempt to bypass Facebook’s policies by using loopholes. These tactics are often employed to promote services that violate the platform’s guidelines. While ads like these may occasionally be approved, they are typically rejected once discovered, as violations are inevitable.

II. Consequences of Facebook Rejecting Ads
1. Inability to Reach Potential Customers
When setting up an ad campaign, Facebook allows users to deeply target their audience based on factors such as demographics, behaviors, or interests. This capability helps advertisers reach people who are most likely interested in their products or services.
However, if Facebook rejects the ad, it prevents the business from accessing its potential customers. This results in a reduced customer base, a lack of brand awareness growth, and ultimately, no increase in revenue.

2. High Advertising Costs
As we know, advertising on traditional media can be very expensive. For example, a TV commercial (TVC) can cost tens or even hundreds of millions of VND. Sometimes, it doesn’t even generate a high return on investment. Additionally, such advertising costs are not feasible for small and medium-sized businesses, as they may not have significant revenue yet but are facing high expenses. Therefore, this approach is challenging and not recommended.
However, with Facebook, businesses can create an ad campaign with a budget of just a few million VND per month and still reach millions of potential customers. This is why Facebook is an essential platform for marketers.
3. Loss of Flexibility in Ad Campaigns
Facebook allows users to make flexible changes to their ad content and campaign strategies to align with different stages of the campaign. Advertisers can adjust the ad, change the target audience, or alter the reach to optimize their campaigns for the best results.
If Facebook rejects an ad and the business is forced to choose another platform, they lose the ability to make these flexible adjustments. Instead, they must create a new ad and spend more money. This results in both the loss of flexibility and additional costs.
III. How to Resolve When Facebook Rejects Ads
1. Edit or Create a New Ad
If an ad violates Facebook’s policies, the solution depends on the severity of the violation. You may need to edit elements of the ad, such as the content, image, video, target audience, or landing page. Here’s how to do it:
Step 1: Go to Facebook Ads Manager.
Step 2: Select the Ads section.
Step 3: Click the box next to the ad you want to edit and choose Edit. The dashboard will display the elements of the ad that you can modify.
Step 4: After making the necessary changes, click Publish to finalize the edits.
However, not all ads can be edited. In some cases, you will need to create a new ad instead.
2. Request a Review of the Facebook Ad Rejection
If the user believes that the ad rejection was a mistake, they can request a review of the ad through the Account Quality interface. This allows Facebook to reconsider the decision if the user feels the ad complies with the platform’s policies.

3. Hire an External Facebook Ad Agency
Khi doanh nghiệp bị Facebook không cho chạy quảng cáo quá nhiều lần, các chiến dịch quảng cáo không thể thực hiện được thì tìm đến một đơn vị chạy
When a business faces repeated ad rejections from Facebook and is unable to run campaigns, hiring an external Facebook ad agency can be an optimal solution. However, it is crucial to carefully research and choose a reputable agency to ensure the following benefits:
- Cost Savings on advertising campaigns.
- Maximized Profit from products and services.
- Time Savings by outsourcing the ad management.
- Optimized Conversion Rates for better results.
- Valuable Consultation and detailed effectiveness assessments from advertising experts.
Facebook is the largest social media platform today, making it an essential channel for running ad campaigns. Choosing Facebook as an advertising platform can help individuals and businesses expand brand reach and increase sales revenue.
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