Activate 3 ways to sell on TikTok without capital, highly effective

TikTok is not just a popular media platform but also a social network with immense business and money-making potential. If you’re hesitant to enter this market due to capital constraints for stocking products and storage, read this article now! We will introduce three ways to sell on TikTok without capital and three marketing strategies to boost sales.

2 Ways to Sell on TikTok

Selling Directly on TikTok Shop

To start selling on TikTok, you must ensure that your products do not fall under TikTok’s restricted product categories and that you meet the following requirements:

• If your TikTok account is a personal account, you must ensure that you have at least 1,000 followers and are over 18 years old.
• If your TikTok account is a business account, you need to provide TikTok with complete information regarding your business license and tax identification number. The product category must comply with TikTok’s policies and not fall under restricted or prohibited categories.

>>> Read more: What are the differences between a TikTok business account and a personal account?

After meeting these requirements, you can follow these seven steps to register for TikTok Shop:

Step 1: Access TikTok Shop.
Step 2: If you don’t have a TikTok Shop account, you need to register by selecting “Sign Up” and filling in the required information, then clicking “Submit.” If you already have a TikTok Shop account, choose “Log in to TikTok Shop.”
Step 3: Register your store name.
Step 4: Select “Verify Documents” to confirm your business details. Here, upload the necessary documents as instructed.
Step 5: Enter your tax identification number.
Step 6: Access your TikTok Shop store and upload your products by selecting “Add Product” to start selling on TikTok.
Step 7: Link your bank account to withdraw earnings directly to your bank.

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Linking E-commerce Stores to TikTok

To attach product links from e-commerce platforms like Shopee, Lazada, etc., to your TikTok account, your TikTok channel must have at least 1,000 followers. Below are four steps to link your e-commerce store to TikTok:

Step 1: Go to your profile interface and tap the three-line menu icon in the top-right corner of the screen.
Step 2: Select “Manage Account” and switch to a Business Account.
Step 3: Choose the category that best represents your business.
Step 4: Click “Edit Profile” and insert the product link from Shopee, Lazada, or other e-commerce platforms.

>>> Read more: How to Effectively Advertise Shopee Products on TikTok with Deeplink

3 Ways to Sell on TikTok Without Capital

Selling on TikTok without capital means you don’t need to purchase inventory, manage storage, or handle shipping. Instead, you focus on creating engaging video content that attracts viewers and promotes your products or services. Below are three ways to sell on TikTok without capital, which can be done through direct selling on TikTok Shop or linking to e-commerce platforms.

Dropshipping

TikTok Dropshipping is a business model where sellers don’t need to store or manage inventory. When a customer places an order, the seller forwards the order details to a supplier, who then ships the product directly to the customer.

To start dropshipping on TikTok, you need to find reliable suppliers that offer products/services suitable for your target audience.

Next, create engaging TikTok videos to promote the products and insert purchase links in the video descriptions. Once an order is completed, you will receive a commission from the supplier.

To successfully run a dropshipping business on TikTok, follow these 7 essential steps:

1. Create an online store (website or TikTok Shop).
2. Select a niche and identify trending products in that category.
3. Find a trustworthy supplier.
4. Insert product links in your videos.
5. Advertise the products through TikTok content and ads.
6. Process orders when customers purchase.
7. Engage with TikTok users by responding to comments and messages.

>>> Read more: Top 6 Highly Profitable Dropshipping Suppliers in Vietnam.

Affiliate

TikTok Affiliate is an affiliate marketing program that allows content creators, KOCs (Key Opinion Consumers), and KOLs (Key Opinion Leaders) to earn money by promoting products or services from brands on TikTok. When a user purchases a product or service through a creator’s affiliate link, the creator receives a commission.

If you are a content creator looking to join the TikTok Affiliate program, follow these steps:

1. Sign up for a personal TikTok account.
2. Create a TikTok Shop account.
3. Link your personal TikTok account with your TikTok Shop account.
4. Set up an account to receive commission payments.
5. Find and add affiliate products.
6. Attach the affiliate link to your video, livestream, or TikTok bio.

Livestream as a Brand Representative

If you own a TikTok channel with engaging, creative content and a loyal audience, you can actively seek collaborations with brands. Utilize your network and join KOL and influencer marketplaces to increase opportunities to work with your preferred brands.

Once you become a brand representative and start livestreaming to promote their products or services, keep these key points in mind:

• Understand the brand’s products or services thoroughly so you can present accurate information, benefits, usage instructions, strengths, and weaknesses.
• Plan your livestream carefully, including: the main topic, script, and the products or services you will introduce.
• Engage with your audience to make your livestream successful. Respond to viewers’ questions and create an exciting atmosphere.
• Follow TikTok’s policies to avoid violations, penalties, or getting banned from livestreaming.
• Use TikTok Livestream Ads to reach a large audience and improve your conversion rate.

How to Withdraw Money from TikTok Shop

TikTok allows sellers to withdraw their earnings using two methods: manual withdrawal and automatic withdrawal. Below are the detailed steps for each method.

Manual Withdrawal from TikTok Shop

• Click on the “Withdraw” button.
• Regularly check your account balance, enter the amount you want to withdraw, and confirm your bank account. Then, click “Withdraw Now”.
• The money will be transferred to your bank account within 1-5 business days, depending on bank processing times. Withdrawals made on weekends or public holidays may take longer.

Automatic Withdrawal from TikTok Shop

To enable automatic withdrawals, you need to link your PayPal account, e-wallet, or bank account with your TikTok account. Then, follow these 6 steps:

1. Log in to your TikTok Shop account.
2. Tap the “…” icon in the top-right corner of the TikTok app.
3. Select “Wallet”.
4. Choose “Withdraw Money”.
5. Go to “Automatic Withdrawal Settings”.
6. Enable the Automatic Withdrawal feature.

>>> Read more: Instructions on how to withdraw money from TikTok Shop

3 Marketing Strategies to Increase Sales

1. Create Engaging Video Content

Video content is the most crucial factor in attracting viewers and encouraging customers to make purchases. Therefore, you need to create engaging, attention-grabbing videos that seamlessly incorporate elements of your product.

When creating TikTok videos, keep these key points in mind:

• Grab attention in the first 3-5 seconds: Introduce a problem your target audience faces and show how your product solves it. Additionally, optimize your thumbnail by using numbers, intriguing questions, or eye-catching visuals.
• Include relevant keywords and hashtags in the video description to improve discoverability.
• Use trending sounds and effects to increase your video’s reach and engagement.

>>> Read more: TikTok Video Creation Guide & How to Make Your Video Go Viral

Many creators struggle with coming up with fresh, engaging ideas for TikTok content. To overcome this, you can gather inspiration from:

• Popular TikTok channels in your niche.
• Industry-related blogs.
• TikTok Ads Library for creative trends.

2. Implement TikTok SEO

TikTok SEO is the process of optimizing your videos to rank higher in search results on TikTok. By using this method, businesses can:

✅ Increase brand visibility.
✅ Reach more potential customers.
✅ Boost engagement and ranking within the TikTok ecosystem.
✅ Drive more clicks to their product links.
✅ Increase sales by appearing at the top of search results.

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3. Use TikTok Ads to Boost Sales

Sellers can fully set up goals, allocate budgets, and design their TikTok advertising campaigns to expand their reach to target customers. Currently, TikTok offers 11 advertising formats aimed at two different objectives:

• Brand awareness ads: In-feed Ads, Spark Ads, Top View, etc
• E-commerce ads: Dynamic Showcase, Collection Ads, Deeplink Ads, etc.

To access all the advertising formats that TikTok provides, sellers should use an Agency advertising account. With an Agency account, you can promote your products in over 55 countries and minimize common issues when running ads.

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